Established in 2009, Bahçekapılı Tekstil; produces mattress sets, towels, bathrobes, fleece blankets, plush blankets, jersey fitted sheets, combed cotton sheets, welsoft and fleece fabric. The company continues to serve its customers with a wide range of products for homes and hotels. We talked with

Tekstil, which exports to many countries of Europe, about their target to sell to the whole of Europe and the American continent.

Could you give us information about Bahçekapılı Tekstil, one of the respected names of the knitting and weaving industry, and your products?

From the first moment we entered the sector, we receive most of our demands from abroad and 80% of our sales are export-oriented. Our product groups include duvet covers, towels, bathrobes, quilts, pillows, bedspreads, jersey fitted sheets, liquid-proof mattress protectors, baby, teen and adult models. We sell in the domestic market and abroad with our brands Bahcekapili Home and Manno Kitchen. In addition, we provide dealerships and service to our consumers with many sales points. We carefully examine the demands of our customers who want to produce and collect their own brands and include them in our production.

Could you give information about your products in the sector, your position in the market, your power, goals and plans at home and abroad?

We aim to increase our share in domestic and foreign markets and to establish the necessary infrastructures to further our brand value. We would like to give franchising in both domestic and foreign markets, to shop with our own brand and to communicate with wholesale distributors. On the other hand, we are conducting market researches on how we can make better investments with commercial organizations and other countries. We look very strong in the industry because we have the capacity to export to many countries. We export to 16 countries around the world and we never compromise on quality.

What are your product-based export activities? Which products do you send the most to which markets? Which countries are your target markets?

The countries we export the most are Germany, Sweden, Poland, Spain, France, Belgium, Romania, Kyrgyzstan, Dubai, Kuwait, America, Montenegro, Croatia, Hungary, Russia, Ukraine, Senegal, Greece, England, Chile and Austria. Apart from these countries, there are countries that we receive demand from. In addition, we are in constant contact with these countries and we keep our business potential strong. We want to be in the whole of Europe and in the American continent by further expanding our target market In the future.

You are producing with Oeko-Tex certificate. What would you like to say about this topic?

Our main purpose in using the certificates is to show that we do not contain harmful chemicals that directly contact human health. All of our products are made with Oeko tex100 Certificate. Apart from that, we use Reach and Gots Certificates.

Could you tell us about your competitive power at home and abroad?

We aim to increase our brand promotion domestically. For this reason, we plan to use all our marketing activities more actively in 2021 and to increase the number of our stores in our country. On the other hand, we carry out the necessary activities to find a position for our brand in foreign markets and to introduce our brand to the people in the best way.

What are the factors that make you different from your competitors?

Our industry is established in an area whose production qualities vary according to quality. Each company can produce the same product with different materials and make it cheaper or expensive. As a company, we are in an effort to produce without cheap raw materials in all of our product groups.

How have you managed the Covid-19 process until today? Have you had any online sales or marketing activities?

A digital trend started all over the world as in our country, and we had the chance to reach many new customers trying to sell through personal sales programs in the Covid 19 period. We do not know how long this interest will continue after the pandemic. Digital resources are more widely used in some countries abroad. For this reason, it was not difficult for people to turn to digital more and achieve success there. When we look at the market in our country, there is a new order regarding online sales, and if it continues in this way, we plan to start selling with our own online platform in the near future.

Do you have any problems in the industry? Which issues would you like to give suggestions for solutions?

We do not have a general problem in our industry because our country is defined as the number one in the textile sector in terms of quality in the world. Thus, we increase the quality of our production and reflect our quality on costs. This situation does not affect our customers badly because we sell quality products to our consumers. Our consumers have a good consciousness in this sense. In addition, more local yarn used in Turkey and thus increase the quality of the yarn. If yarn production continues smoothly, everything will be better for the sector.

Bahçekapılı Tekstil kaliteyi şıklıkla birleştiriyor

Ürünleriyle sektörde iyi bir yer edinen şirket, yaptığı çeşitli araştırmalarla kaliteyle beraber en iyi görüntüyü müşterilerine sunmayı hedefliyor.

2009 yılında kurulan Bahçekapılı Tekstil; nevresim takımı, havlu, bornoz, polar battaniye, pelüş battaniye, jersey fitted sheet, penye lastikli çarşaf welsoft ve polar kumaş gibi ürünleri üretiyor. Otellere ve evlere yönelik hizmet veren şirket, geniş ürün yelpazesiyle müşterilerinin isteklerini karşılamaya devam ediyor. Avrupa’nın birçok ülkesine ihracat yapan Bahçekapılı Tekstil’in Genel Müdürü Eyüp Bahçekapılı ile Avrupa’nın tamamına ve Amerika kıtasına açılma hedefleri hakkında konuştuk.

Örgü ve dokuma sektörünün saygın isimlerinden biri olan Bahçekapılı Tekstil ve ürünleriniz hakkında özet bilgi verir misiniz?

Sektöre adım attığımız ilk andan itibaren taleplerimizin büyük bir çoğunluğunu yurt dışından alıyoruz ve satışımızın %80’i ihracat odaklıdır. Ürün gruplarımız içerisinde nevresim, havlu, bornoz, yorgan, yastık, yatak örtüsü, jersey lastikli çarşaf, sıvı geçirmez yatak koruyucu ürün koleksiyonlarımız bebek, genç, yetişkin modelleri üzerine kuruludur. İç pazarda ve yurt dışında başta Bahcekapili Home ve Manno Kitchen markamız ile satış yapıyoruz. Ayrıca bayilikler vererek birçok satış noktaları ile tüketicilerimizle buluşuyoruz.  Aynı zamanda kendi markalarına üretim ve koleksiyon yapmak isteyen müşterilerimizin taleplerini de titizlikle dikkate alıp üretimimize dahil etmekteyiz.

Yurt içinde ve yurt dışında sektördeki ürünleriniz ve bu pazardaki yeriniz, gücünüz, hedef ve planlarınız hakkında bilgi verir misiniz?

Yurt içi ve yurt dışı pazarlarındaki payımızı arttırmak ve marka değerimizi daha ileri bir seviyeye taşımak için gerekli altyapıları kurma hedefindeyiz. Gerek yurt içi gerekse yurt dışı pazarlarda franchising ile bayilik ağını kurmak ve kendi adımıza mağazalaşmak, bayilikler vermek toptan dağıtıcılar ile temas etmek istiyoruz. Diğer taraftan ticari ataşeliklerle ile diğer ülkelerle nasıl daha iyi yatırımlar yapabiliriz diye pazar çalışmaları yürütmekteyiz. Sektördeki gücümüz, birçok ülkeye ihracat yapabilmemizden kaynaklanıyor. Dünyada 16 ülkeye ihracat yapıyoruz ve talep edilen kaliteden asla taviz vermiyoruz.

Ürün bazlı ihracat faaliyetleriniz nelerdir? En çok hangi ürünleri, hangi pazarlara gönderiyorsunuz? Hedef pazarlarınız hangi ülkelerdir?

En çok ihracat yaptığımız ülkeler Almanya, İsveç, Polonya, İspanya, Fransa, Belçika, Romanya, Kırgızistan, Dubai, Kuveyt, Amerika, Karadağ, Hırvatistan, Macaristan, Rusya, Ukrayna, Senegal, Yunanistan, İngiltere, Şili ve Avusturya’dır. Bu ülkeler dışında da talep aldığımız ülkeler var. Ayrıca bu ülkelerle sürekli iletişim halinde olarak iş yapma potansiyelimizi güçlü tutuyoruz. Gelecekte hedef pazarımızı daha da genişleterek Avrupa’nın tamamında ve Amerika kıtasında da olmak istiyoruz.

Oeko-Tex sertifikalı üretim yapıyorsunuz. Başka uluslararası standartlara uyum konusunda neler söyleyebilirsiniz?

Sertifikaları kullanmamızdaki temel amacımız,  insan sağlığına direkt temas eden zararlı kimyasalları üretimimizde bulundurmadığımızı göstermektir. Bütün ürünlerimiz, Oeko tex100 Sertifikası ile yapılmaktadır. Bunun dışında Reach ve Gots Sertifikalarını kullanmaktayız.

Yurt içinde ve yurt dışında rekabet gücünüzden bahseder misiniz?

Yurt içinde markamızın bilinirliğini artırma hedefindeyiz. Bu nedenle tüm pazarlama faaliyetlerimizi, 2021 yılında daha aktif olarak kullanmayı ve ülkemiz içerisinde mağaza sayımızı artırmayı planlamaktayız. Diğer taraftan yurt dışı pazarlarda da markamıza yer bulmak ve markamızı insanlara en iyi şekilde tanıtmak adına gerekli faaliyetleri yürütmekteyiz.

Sizi rakiplerinizden farklı kılan unsurlar nelerdir?

Sektörümüz, üretim niteliklerini kaliteye göre değişiklik gösteren bir alana kuruludur. Her firma, aynı ürünü farklı materyallerle üretip ucuzlatabiliyor veya pahalılaştırıyor. Biz, firma olarak bütün ürün gruplarımızda ucuz materyal hammaddeye yer vermeden üretim yapma çabası içinde oluyoruz.

Covid-19 sürecini bugüne kadar nasıl yönettiniz? Online satış ve/veya pazarlama faaliyetleriniz oldu mu?

Covid 19 sürecinde, ülkemizde olduğu gibi tüm dünyada da bir dijital akım başladı ve kişisel satış programları üzerinden satış yapmaya çalışan birçok yeni müşterilerimize ulaşma şansına sahip olduk. Pandemi sonrası, bu ilgi ne kadar devam eder bunu şimdilik bilemiyoruz. Dijital kaynaklar, yurt dışındaki bazı ülkelerde daha yaygın kullanılıyor. Bu nedenle oralarda insanların dijitale daha fazla yönelmesi ve başarı yakalaması zor olmadı. Ülkemizdeki pazara baktığımızda online satış ile ilgili bir yeni düzen var ve bu şekilde devam ederse yakın zamanda kendi online platformumuz ile satışa geçmeyi planlıyoruz.

Sektörde yaşadığınız problemler var mıdır? Nakliye, hammadde temini, üretim, istihdam konularında sıkıntılar varsa çözüm önerilerinizle birlikte anlatır mısınız?

Sektörümüzde genel olarak yaşadığımız bir sıkıntımız olmuyor çünkü ülkemiz, tekstil sektörü denilince kalite anlamında dünyada bir numara olarak tanımlanıyor. Durum böyle olunca üretimimizdeki kaliteyi artırıyoruz ve kalitemizi maliyetlere yansıtıyoruz. Bu durum müşterilerimizi kötü etkilemiyor çünkü karşılıklı bir kalite alış verişi yapıyoruz. Tüketicilerimiz bu anlamda iyi bir bilince sahip. Türkiye’de de artık yöresel iplik daha fazla kullanılmaya başlandı ve iplik kalitesi daha da arttı. İplik üretimi sorunsuz bir şekilde devam ederse her şey sektör için daha iyi olacaktır.

The post Bahçekapılı Tekstil combines quality with elegance appeared first on SleepWell Magazine.

BYZ Home Furniture, which started production in Kayseri in 1996, took bold steps in a short time with its young and dynamic staff and became one of the well-known mattress and bed base companies in the sector. Developing its technology and production and increasing its share in the market, the company has succeeded in becoming a brand loved and preferred by consumers by following the trends. BYZ Home keeps its professional staff strong by bringing its administrative structure and production mentality into a suitable manner. We talked with Hasan Deveci, Chairman of the Board of BYZ Home Furniture, which has proven its success in the mattress and bed base sector, about the structure of the company and its future goals.

During the pandemic period, some staff could not continue to work. Various problems occurred for each company. I would like to hear your suggestions on this subject.

The pandemic affected the furniture, mattress and durable consumption sectors as well as all other industries. This period, which started with uncertainties, coincided with the most productive time of our work but we overcame this period with the least problems with our smart planning. People’s consumption habits changed and the pandemic caused panic. People started to focus only on basic need at the beginning of the pandemic.

People postponed their needs such as mattresses and furniture. Therefore, we could not work for a while and our staff could not continue. Therefore, there was a lack of qualified personnel in our industry and our production was disrupted accordingly. While producers were dealing with such problems, prices of raw materials depending on foreign currency increased. Thus, the equipment problem in foreign trade has seriously affected the industry.

Especially at the beginning of the pandemic, companies experienced supply problems in terms of raw materials. Export-oriented companies encountered serious problems in freight and containers. Also, their deadlines and sales suffered. I think that Ministries, Organized Industrial Zones, Non-Governmental Organizations and Chambers of Commerce could make more important contributions to producers in this period.

Could I get information about your production capacity and product range?

We produce mattresses, bases and headboards in 3.500 m2 closed and 6.000 m2 open area in Kayseri Organized Industrial Zone. We have the capacity to produce 120-150 double mattresses and 260-300 single mattresses per day in the existing machinery and production line with approximately 30 personnel. From time to time, we also produce project works. We do not sell products that we do not put in our own homes to our customers. We aim to add value to our country by working with this idea. We have 20-22 sets of headboards and mattresses in different sizes and 30-35 mattresses in different sizes. We provide services through wholesale stores in every region of Turkey.

Have you started selling through e-commerce?

As a company that has been in the sector since 1997, we make the majority of our sales to domestic stores as wholesale. The change of times and the shift of consumption habits to the virtual environment enabled us to sell in virtual marketplaces. We adapted to the conditions of the time and started to be interested in e-commerce. Our employees in our company are working to make sales in 6 market places with mattress options of different sizes.

What kind of R&D and innovation processes do you have? Do you do extra work for the comfort of your customers?

Innovation will make us more preferred by customers. As a company, we are aware of this issue. New products will highlight our company and delight our customers. Our greatest goal is to help our customers wake up happy in the morning. This is real innovation for us. We want to produce mattresses that will minimize fatigue and stress with more natural materials and offer innovative products to our consumers. Sleeping is the most important element of our personal health. We are also aware of this and we continue our search for alternative raw materials. In addition, we include the ideas of our masters in our production process. We plan to integrate our R&D products into our production and bring more comfortable products to our consumers.

I wonder about the specific work you do to improve sleep quality. What are you doing about this topic? What kind of work do you have for adults and children?

First of all, sleep quality is related to the daily life of the person. We end all the tiredness and stress of the day by resting. We update the comfort of our products according to the conditions of the time. A hard mattress is often recommended for adult men. Soft mattresses are preferred for women and children. We also market the products we offer regionally in this direction. We use specially designed natural fabrics to minimize stress and fatigue and we prefer mattress layers that are most suitable for the human body.

I want to learn the factors that make your products different in the sector. What do you think is the main reason for this situation?

We are constantly updating our production planning stages. We keep our cost and expenses to a minimum. We bring the best quality and healthy products with the most advantageous prices to our consumers. Our business partners indicate at every opportunity that our products are different and functional, and they appreciate our solution-oriented work. We constantly design new products and offer them to the market with our up-to-date design approach at every opportunity. We are loved as a team and we proudly express this.

Which regions do you export to? What are your general opinions on this issue? I also want to learn the ratio of your exports to your total sales.

We export to the Netherlands, Belgium, France and Germany, America, Cyprus, Georgia, Mongolia, Northern Iraq, Saudi Arabia and South Africa. We sell in major marketplaces on the internet. We export approximately half of our production. We know that exports contribute to the national economy. In this regard, the support of the state and tax exemption are very important to us. Also, we have a target of 30 percent growth in exports every year.

I want to complete our interview by asking about your goals in the industry.

Our goals rise as we achieve new things. By combining our experiences and energy, we work more planned and make valuable friendships. Good relationships are paramount to us. We work with the vision of being accessible all over the World. So, we want to reach a wider export portfolio. We have determined our basic mission to increase our production comprehensively and to make maximum contribution to the country’s economy. We will work with all our strength to make sure everyone sleeps comfortably. Finally, i sincerely thank Sleep Well Magazine for giving us this opportunity.

BYZ Home Mobilya, sektöründeki başarısını kanıtladı

Modern çağa ayak uyduran ve en iyi teknolojiden faydalanan şirket, deneyimli ekibiyle pazardaki payını artırmaya devam ediyor.

1996 yılında, Kayseri’de üretime başlayan BYZ Home Mobilya, genç ve dinamik kadrosuyla kısa zamanda cesur adımlar atarak sektördeki bilinen yatak ve baza firmalarından birisi oldu. Teknolojisini ve üretimini geliştiren ve pazardaki payını artıran şirket, modern çağı takip ederek tüketiciler tarafından sevilen ve tercih edilen bir marka olmayı başardı. BYZ Home, idari yapısını ve üretim anlayışını uygun bir hale getirerek profesyonel kadrosunu güçlü tutuyor. Yatak ve baza sektöründeki başarısını kanıtlayan BYZ Home Mobilya’nın Yönetim Kurulu Başkanı Hasan Deveci ile şirketin yapısı ve gelecekteki hedefleri hakkında konuştuk.

Pandemi döneminde, bazı personeller işe devem edemedi. Her firma için çeşitli aksaklıklar oldu. Bu konudaki önerilerinizi almak isterim.

Pandemi, bütün sektörleri olduğu gibi mobilya, yatak, dayanıklı tüketim sektörlerini de etkiledi. Belirsizliklerle başlayan bu dönem, çalışmalarımızın en verimli olduğu zamana denk geldi ancak akıllıca yaptığımız planlamalarla bu periyodu en az sorunla atlattık. İnsanların tüketim alışkanlıkları değişti ve salgının ortaya çıkması panik oluşturdu. Pandemi sürecinin başlarında, insanlar sadece temel ihtiyaçlara yönelmeye başladı.

İnsanlar, yatak ve mobilya gibi ihtiyaçlarını ise erteledi. Bu nedenle, bir süreliğine çalışamadık ve personellerimiz işe devam edemedi. Bu yüzden, sektörümüzde kalifiye personel eksikliği ve yer yer buna bağlı olarak üretim aksaklığı oldu. Üreticiler, bu tarz sorunları yaşarken döviz endeksli hammadde fiyatlarındaki artış ve dış ticaretteki ekipman problemi de sektörü ciddi anlamda etkiledi.

Özellikle pandemi döneminin başlangıcında, firmalar hammadde konusunda tedarik problemleri yaşadı. İhracat ağırlıklı çalışan firmalar, navlun ve konteyner konusunda ciddi problemlerle karşılaştı. Ayrıca, terminleri ve satışları zarara uğradı. Bu dönemde; Bakanlıklar, Organize Sanayi Bölgeleri, Sivil Toplum Kuruluşları ve Ticaret Odaları üreticilere daha önemli katkılar sağlayabilirlerdi diye düşünüyorum.

Üretim kapasiteniz ve ürün çeşitleriniz hakkında bilgi alabilir miyim?

Kayseri Organize Sanayi Bölgesi’nde, 3.500 m2 kapalı 6.000 m2 açık alanda yatak, baza ve başlık üretiyoruz. Yaklaşık 30 personel ile mevcut makine ve üretim hattında, günde 120-150 arası çift kişilik, 260-300 arası tek kişilik yatak üretebilme kapasitesine sahibiz. Zaman zaman proje işleri de üretiyoruz. Kendi evimize koymadığımız ürünleri, müşterilerimize de satmıyoruz. Bu düşünceyle çalışarak ülkemize değer katmayı amaçlıyoruz. 20-22 set farklı ölçülerde başlıklı baza ve yatak, 30-35 adet arası farklı ölçülerde yatak çeşitlerimiz var. Türkiye’nin her bölgesinde, toptan mağazalar aracılığıyla hizmet veriyoruz.

E-ticaret üzerinden satış yapmaya başladınız mı?

1997 yılından beri sektörün içinde olan bir firma olarak satışlarımızın büyük çoğunluğunu toptan olarak yurtiçi mağazalarına yapıyoruz. Zamanın değişmesi, tüketim alışkanlıklarının sanal ortama yönelmesi sanal pazar yerlerinde satış yapmamızı sağladı. Biz de zamanın şartlarına uyum sağladık ve e-ticaretle ilgilenmeye başladık. Şirketimizde, çalışanlarımız farklı ölçülerdeki yatak seçenekleriyle 6 pazar yerinde satış yapmamız için çalışıyor.

Ne tür AR-GE ve inovasyon süreçleriniz var?  Müşterilerinizin konforu için ek çalışmalar yapıyor musunuz?

İnovasyon, müşteriler tarafından daha fazla tercih edilmemizi sağlayacaktır. Biz, şirket olarak bu konunun farkındayız. Yeni ürünler, şirketimizi ön plana çıkaracak ve müşterilerimizi memnun edecektir. Bizim en büyük amacımız, müşterilerimizin sabah mutlu uyanmalarına yardım etmektir. Bizim için gerçek inovasyon budur. Daha doğal malzemelerle, yorgunluk ve stresi minimuma indirecek yataklar üretip tüketicilerimize inovatif ürünler sunmak istiyoruz. Uyumak, kişisel sağlığımızın en önemli unsurudur. Biz de bunun bilincindeyiz ve alternatif hammadde arayışlarımızı sürdürüyoruz. Ayrıca, ustalarımızın fikirlerini üretim sürecimize dahil ediyoruz.  AR-GE ürünlerimizi üretimimize entegre ederek daha konforlu ürünleri, tüketicilerimizle buluşturmayı planlıyoruz.

Uyku kalitesini artırmak için yaptığınız özel çalışmaları merak ediyorum. Bu konu hakkında neler yapıyorsunuz? Yetişkinler ve çocuklar için ne tür çalışmalarınız var?

Uyku kalitesi her şeyden önce, kişinin günlük yaşantısıyla ilgilidir. Günün bütün yorgunluğuna ve stresine dinlenerek son veririz. Biz, ürünlerimizin rahatlığını zamanın şartlarına göre güncelliyoruz. Yetişkin erkekler için genellikle sert yatak öneriliyor. Kadınlar ve çocuklar için ise yumuşak yatak tercih ediliyor. Biz de bölgesel olarak sunduğumuz ürünleri, bu doğrultuda pazarlıyoruz. Stresi ve yorgunluğu en aza indirmek için özel tasarlanan doğal kumaşları kullanıyoruz ve insan vücuduna en uygun olan yatak katmanlarını tercih ediyoruz.

Sizin ürünlerinizi, sektörde farklı yapan faktörleri öğrenmek istiyorum. Sizce bu durumun temel sebebi nedir?

Üretim planlama aşamalarımızı sürekli güncelliyoruz. Maliyet ve giderlerimizi minimum seviyede tutuyoruz. En avantajlı fiyatlarla en kaliteli ve sağlıklı ürünleri tüketicilerimizle buluşturuyoruz. İş ortaklarımız, ürünlerimizin farklı ve işlevsel olduğunu her fırsatta belirtir ve çözüm odaklı çalışmalarımız da takdir ederler. Her fırsatta, güncel tasarım anlayışımızla, sürekli yeni ürünler tasarlıyoruz ve pazara sunuyoruz. Biz, ekip olarak seviliyor ve bunu gururla ifade ediyoruz.

Hangi bölgelere ihracat yapıyorsunuz, bu konudaki genel görüşleriniz nelerdir? İhracatınızın toplam satışınızdaki oranını da öğrenmek istiyorum.

Hollanda, Belçika, Fransa, Almanya, Amerika, Kıbrıs, Gürcistan, Moğolistan, Kuzey Irak, Suudi Arabistan ve Güney Afrika’ya ihracat yapıyoruz. İnternet üzerinden büyük pazar yerlerinde de satış yapıyoruz. Üretimimizin, yaklaşık olarak yarısını ihraç ediyoruz. İhracatın ülke ekonomisine katkısı olduğunu biliyoruz. Bu konuda, devletin desteği ve vergi muafiyeti bizim için çok önemlidir. Ayrıca, her yıl ihracat konusunda yüzde 30 büyüme hedefimiz var.

Sektördeki hedeflerinizi sorarak röportajımızı tamamlamak istiyorum.

Hedeflerimiz, yeni şeyler başardıkça yükseliyor. Yaşadığımız tecrübeleri ve enerjimizi birleştirerek daha planlı çalışıp değerli dostluklar ediniyoruz. İyi ilişkiler bizim için her şeyden önemli. Tüm dünyada ulaşılabilir olma vizyonuyla çalışıyoruz. Bu yüzden, daha geniş bir ihracat portföyüne ulaşmayı istiyoruz. Üretimimizi kapsamlı olarak arttırmak ve ülke ekonomisine maksimum katkı sağlamayı temel misyonumuz olarak belirledik. Herkes rahat uyusun diye var gücümüzle çalışacağız. Bize bu fırsatı verdiğiniz için Sleep Well Magazine’ye kalpten teşekkür ediyorum.

The post BYZ Home Furniture proves its success in the industry appeared first on SleepWell Magazine.

Uyum Yatak, which started production in 1975, diversified its products every year. The company is an international company with its high quality principle and 50 years of experience. Having a steady progress, Uyum Yatak has become one of the leading companies in the sector with its superior technological infrastructure. Maintaining the quality of the mattress in a sustainable manner, Uyum Yatak adopts the principle of providing the best service by valuing customer satisfaction and opinions. We talked with Ümit Hakkı Yıldırım, the General Coordinator of Uyum Yatak, which sells to many countries around the world, about the company’s activities and plans that aim to provide a healthy and comfortable sleep.

I want to start my questions with the pandemic period. What experiences have you had during this period?

The pandemic period, which affected the economic situation of countries and the social-psychological life of all people, directly affected producers like us. In this context, we have gained some new experiences. We had some problems with raw materials and spare parts and understood the importance of these inputs better. Innovation and overstocking are a bit risky in the pandemic period. Therefore, we experienced that we had to be more balanced.

Could you tell us about your production capacity and product range?

We can say that our production capacity is an average of 25000 mattresses per year. This figure may vary depending on the product to be produced and the size of the product. Our mattress types are in many different structures such as visco, pocket spring, bonel spring, natural foam. We also have a wide variety of products if we add the mattress fabric’s color, pattern and fabric content. In addition to our mattress production, we also produce bed bases and headboards. Likewise, we are working to increase our range of colors and models in the production of bed bases and headboards.

How can your customers reach you for online trading? Also, what kind of work do you have on e-commerce to improve your relationships with consumers?

We have completed our infrastructure so that our customers can access our products and make purchases in e-commerce. Our internet customers can easily access renewed images, size, price and product information of all our products from our website www.uyumyatak.com.tr. We offer our customers installment and bank card options and we work with iyzico, which is a very common payment platform in e-commerce. On the other hand, we cooperate with leading brands to deliver our products all over Turkey. In our online addresses, we display the most preferred mattresses in the market places. We organize campaigns on our own websit. We will continue our activities in the field of e-commerce, advertising and social media platforms. If we continue to work in this way, we believe that we will reach the level we aim in this regard, as in every subject.

How is your perspective on innovative products? What are you doing to present new products to your customers?

We think that innovation and research processes should never stop. We determine a production understanding that is always open to innovation with the logic of “The only constant is change itself.” In this context, we offer our customers our products that can be renewed for today’s needs, contain natural materials and have hygienic products and the best technology. We receive positive feedback from our dealers and we continue our R&D researches rapidly.

Do you design special products for people with health problems or working under difficult conditions? What kind of work do you have on this subject?

We design various mattresses for every age, weight and different lifestyles. We produce special products for many people who spend a long time of the day on their feet, do sports more or less, have low back pain, and have spinal disorders. We have serious experience in this field and we produce hybrid mattresses by combining the most suitable materials. We try to give our customers the best service with our quality and technological products.

I also want to learn the main reasons that make your products different in the sector.

Our priority is always the satisfaction of our customers. We produce quality products with our 50 years of experience. We always care equally about quality and durability. For this reason, we are a preferred and popular brand in the sector. We know that we are different from our competitors in this regard. We receive various compliments from our environment. Such situations motivate us more and increase our understanding of service towards our customers.

Which regions do you export to? What are your general opinions on this issue? I also want to learn the ratio of your exports to your total sales.

We export to Ukraine, Bulgaria, Egypt, Greece and Turkic Republics. We are among the international companies by developing in the foreign market. Generally, we export to Europe more frequently, but with the start of the pandemic, our exports were disrupted for a while. We had a good opportunity to work with France, Germany and Serbia before the pandemic. We also worked with Libya. Finally, the ratio of our exports to our general sales is around 10%.

I want to conclude our interview by asking your biggest goal in the industry.

We have been serving in the sector for many years. Knowing the advantage and dignity of our experience, we want to fulfill our responsibility towards our customers. This is our biggest goal. On the other hand, we plan to compensate every need by making various innovations. In recent years, the sleep sector has expanded enormously and our competitors have increased. There is a good competitive environment. We aim to maintain our existence in this competitive environment with the best products and the best service.

Uyum Yatak, sağlıklı ve konforlu bir uyku garantisi veriyor

50 yıllık tecrübesiyle sektördeki kalitesini kanıtlayan şirket, daha sağlıklı ve konforlu bir uyku konusunda müşterilerine güvence veriyor.

1975 yılında üretime başlayan Uyum Yatak, yıllar içerisinde ürünlerini çeşitlendirdi. Şirket, yüksek kalite prensibi ve 50 yıllık tecrübesiyle uluslararası bir firma konumunda bulunuyor. İstikrarlı bir çizgiye sahip olan Uyum Yatak, üstün teknolojik altyapısıyla sektörün öncü firmalarından birisi olmuştur. Yataktaki kaliteyi, sürdürülebilir olarak devam ettiren Uyum Yatak, müşteri memnuniyetine ve görüşlerine değer vererek en iyi hizmeti vermeyi ilke ediniyor. Dünya genelinde birçok ülkeye satış yapan Uyum Yatak’ın Genel Koordinatörü Ümit Hakkı Yıldırım ile sağlıklı ve konforlu bir uyku sunmak hedefinde olan şirketin çalışmaları ve planları hakkında konuştuk.

Sorularıma Pandemi dönemiyle başlamak istiyorum. Bu periyotta ne gibi deneyimler elde ettiniz?

Ülkelerin iktisadi durumunu ve tüm insanların sosyal-psikolojik yaşamını etkileyen pandemi periyodu, bizim gibi üreticileri doğrudan etkiledi. Bu bağlamda bazı yeni deneyimler elde ettik. Hammadde ve yedek parça konusunda bazı sorunlar yaşandı ve bu dönemde bu girdilerin önemini daha iyi kanıksadık. Pandemi periyodunda, inovasyon ve aşırı stok yapmak biraz risklidir. Bu yüzden, daha dengeli olmamız gerektiğini tecrübe ettik.

Üretim kapasiteniz ve ürün çeşitleriniz hakkında bilgi alabilir miyim?

Üretim kapasitemiz, yılda ortalama 25000 yatak diyebiliriz. Bu rakam, üretilecek ürüne ve ölçüsüne göre değişiklik gösterebilmektedir. Yatak çeşitliliği açısından visco, paket yaylı, bonel yaylı, doğal süngerli olarak birçok farklı yapıda ürünümüz var. Ayrıca, yatak kumaşının renk, desen ve kumaş içeriğini de eklersek oldukça zengin ürün çeşitliliğine sahibiz. Yatak üretimimizin yanında baza ve başlık üretimimiz de bulunmaktadır. Yine aynı şekilde baza ve başlık üretiminde, renk ve model çeşitliliğimizi artırmak için çalışıyoruz.

Müşterileriniz, online ticaret için size nasıl ulaşabilir? Ayrıca, tüketicilerle ilişkilerinizi geliştirmek için e-ticaret üzerinde ne tür çalışmalarınız var?

E-ticaret alanında müşterilerimizin ürünlerimize ulaşması ve satın alma işlemlerini yapabilmesi için altyapımızı tamamladık. İnternet müşterilerimiz www.uyumyatak.com.tr web adresimizden, tüm ürünlerimizin yenilenmiş görsellerine, ölçü, fiyat ve özellik bilgilerine kolayca ulaşabilirler. Müşterilerimize, taksit ve banka kartları seçenekleri sunuyoruz ve e-ticarette oldukça yaygın ödeme platformu olan iyzico ile çalışıyoruz. Diğer taraftan, ürünlerimizi Türkiye’nin her yerine ulaştırmak için lider markalarla işbirliği yapıyoruz. Online adreslerimizde, pazar yerlerinde en çok tercih edilen yatakları sergiliyoruz. Kendi web sitemizde ve pazar yerlerinde kampanyalar düzenliyoruz. E-ticaret alanında, reklam ve sosyal medya platformlarında faaliyetlerimize devam edeceğiz. Bu şekilde çalışmaya devam edersek her konuda olduğu gibi bu konuda da hedeflediğimiz seviyeye geleceğimize inanıyoruz.

İnovatif ürünlere karşı bakış açınız nasıldır? Müşterilerinize yeni ürünler sunmak için neler yapıyorsunuz?

Genel olarak yenilik ve araştırma işlemlerinin hiçbir zaman durmaması gerektiğini düşünüyoruz. ‘’Değişmeyen tek şey değişimin kendisidir’’ mantığı ile her zaman yeniliğe açık olan bir üretim anlayışını belirliyoruz. Bu bağlamda, günümüzün ihtiyaçlarına yönelik yenilenebilen, doğal materyaller içeren ve hijyenik ürünler ile en iyi teknolojiye sahip ürünlerimizi müşterilerimize sunuyoruz. Bayilerimizden olumlu geri dönüşler alıyoruz ve AR-GE çalışmalarımıza hız kesmeden devam ediyoruz.

Sağlık sorunu yaşayan veya ağır şartlarda çalışan insanlara özel ürünler tasarlıyor musunuz? Bu konuda ne tür çalışmalarınız var?

Her yaşa, her kiloya ve farklı yaşam tarzlarına göre çeşitli yataklar tasarlıyoruz. Günün uzun zaman dilimini ayakta geçirenler, az ya da çok spor yapanlar, bel ağrısı olanlar, omuriliği ile rahatsızlığı bulunanlara yönelik birçok ürün üretiyoruz. Bu alanda, ciddi bir tecrübe sahibiyiz ve en uygun materyalleri bir araya getirerek hybrid yataklar yapıyoruz. Kalitemiz ve teknolojik ürünlerimizle, müşterilerimizi en iyi hizmeti vermeye çalışıyoruz.

Sizin ürünlerinizi sektörde farklı yapan temel nedenleri de öğrenmek istiyorum.

Bizim önceliğimiz her zaman müşterilerimizin memnuniyetidir. 50 yıllık tecrübemizle kaliteli ve sağlam ürünler üretiyoruz. Kaliteyi ve sağlamlığı her zaman eşit seviyede önemsiyoruz. Bu nedenle tercih edilen ve sektör içerisinde sevilen bir markayız. Bu konuda rakiplerimizden farklı olduğumuzu biliyoruz. Çevremizden de çeşitli övgüler alıyoruz. Bu tip durumlar bizi daha motive ediyor ve müşterilerimize karşı hizmet anlayışımızı yükseltiyor.

Hangi bölgelere ihracat yapıyorsunuz, bu konudaki genel görüşleriniz nelerdir? İhracatınızın toplam satışınızdaki oranını da öğrenmek istiyorum.

Ukrayna, Bulgaristan, Mısır, Yunanistan ve Türki Cumhuriyetlere ihracat yapıyoruz. Dış pazarda da gelişerek uluslararası şirketler arasında yer alıyoruz. Genellikle, Avrupa’ya ihracatımız daha sık oluyor fakat pandeminin başlaması ile birlikte ihracatımız aksaklığa uğradı. Fransa, Almanya, Sırbistan ile pandemi öncesi iyi bir çalışma fırsatı yakaladık. Avrupa haricinde Libya ile de çalışmalarımız oldu. Son olarak, ihracatımızın genel satışımıza oranı ise %10 seviyesindedir.

Sektördeki hedeflerinizi ve planlarınızı sorarak röportajımızı sonlandırıyorum.

Sektörde uzun yıllardır hizmet veriyoruz. Tecrübelerimizin avantajını ve saygınlığını bilerek, müşterilerimize yönelik sorumluluğumuzu yerine getirmek istiyoruz. Bizim en büyük hedefimiz budur. Diğer taraftan, çeşitli yenilikler yaparak her türlü ihtiyacı karşılamayı planlıyoruz. Son yıllarda uyku sektörü fazlasıyla genişledi ve rakiplerimiz arttı. İyi bir rekabet ortamı oluştu. Biz de bu rekabet ortamında, en iyi ürünler ve en iyi hizmetle varlığımızı sürdürmeyi amaçlıyoruz.

The post Uyum Yatak guarantees a healthy and comfortable sleep appeared first on SleepWell Magazine.

Konfor Yatak, which started production in Izmir in 1978, has turned into a brand that exports to many countries with its innovative designs and quality products. The company that achieves its success by working passionately, brings quality, design and comfort to people’s homes by following fashion trends closely. Selçuk Akkuş, the Brand Director of Konfor Yatak, which aims a global vision, shared details of their work and goals with us. Emphasizing that the company combines technology and quality with its modern line, Selçuk Akkuş gave clues about the choices of mattresses.

How did you get through the pandemic period that affected the future plans and put the world in uncertainty? What kind of thoughts did you have?

We are going through a period we have hardly ever experienced before. It is not yet known exactly how the business world will take shape at the end of this period. Some people argue that as soon as the pandemic is over, they will start working in the old way, while others argue that a new transformation will begin. After such a chaotic time, companies need to work on future lifestyles. We must decide what will change and make progress on these issues. As Konfor Yatak, we are preparing for the new period by reviewing all processes.

What are your goals in the production phase and the factors you are most meticulous about?

We want to make order production to ensure effective use of working capital and accelerate cash flow. On the other hand, we plan to eliminate non-value-added processes in the factory by making effective planning and continuous development with the philosophy of working without stock for products and raw materials. We want to design our own philosophy in our production phase without wasting, and we work very meticulously in our production phase.

We continue our production with the precautions we take without compromising health and hygiene in our production facilities. During the pandemic period, we were awarded the “TSE COVID-19 Safe Production Certificate” by fulfilling the requirements of the “TSE COVID-19 Hygiene, Infection Prevention and Control Certification Program” determined by the Turkish Standards Institute (TSE). Our top priority is to manage the changing conditions with epidemics in the best way and to protect the health of our customers and employees.

What kind of work do you have in the field of e-commerce? I am curious about your goals in this area.

According to TurkStat statistics the 15.8 percent of Turkey’s population (12 million 983 thousand 97) constitute young people in the 15-24 age group. With this rate of Turkey, it stands out as the country with the youngest population in Europe.

We think that the generation Z has not fully started shopping yet. We are aware that when Generation Z starts shopping, the understanding of retail shopping will change 360 degrees. According to an article on businessinsider.com, brands are prepared for people between the ages of 13 and 21 who are involved in the workforce and become a force in the economy. Brands that want to have a good place in the next shopping wave do not want to miss a good income opportunity.

In addition, experts point out that the generation Z is not in any way similar to the previous generation and should be considered as different people with unique experiences, beliefs and behaviors. It is stated that the generation Z, which will change the way of shopping, will greatly affect every field.

Marcie Merriman, Ernst & Young’s Executive Director of Growth Strategy and Retail Innovations, says the generation Z has a lack of loyalty compared to past generations. According to a research by Euclid Analytics, Generation Z is expected to have a greater impact on retail shopping than previous generations, according to the article on Thebalancesmb.com. In other words, a big change is predicted in the retail field. As Konfor Yatak, we are working on a separate collection that we plan to sell only online to keep up with this change. We plan to conduct brand research here, including the marketplaces, in the form of inhouse on our online website.

Do you have R&D processes? What are you planning to do in this regard to add something new to the sector?

We prioritize design, trends and innovation. We adopt the innovation culture and approach. Unlike our competitors, our Product Development, R&D, Product Management and Marketing departments are located in the same place. For this reason, we can produce products very quickly. Because the interaction within our departments is very strong, we can easily reflect it to R & D when product information comes to us or when marketing requests something from us.

What kind of innovative products do you have to make a difference in the sector? What is the most important factor that distinguishes you from other brands?

We have a main design focus, and we reflect the products we want to this design. Our designs in sleep products are always customer-oriented. It is very important for us that the product is ergonomic and accessible at the same time. As Konfor, we strengthened our work in spring production, unlike other brands. We started to sell springs all over the world at the same time with these new facility investments. Such reasons easily distinguish us from other brands.

What are you doing to improve sleep quality and make it more efficient? Do you have any work specifically for adults and children?

We are trying to better determine the needs of the consumers with the Konfor Yatak Test Robot. We examine the results from the test robot and use it in our product development and R&D processes. We inform all our retail and dealer employees with Konfor Yatak Trainings that determine the needs of the consumer. Until today, we have provided Konfor Sleep Expertise and mattress trainings to nearly 400 colleagues under the umbrella of Konfor Academy. We think that the needs of adults and children are different, so we are preparing a separate collection for our young consumers.

How is your exports going and what kind of goals do you have in this regard? Also, are you satisfied with your exports?

We are one of the leading companies in the sector in export with our export figures of approximately 20 million dollars. In terms of export, we are trying to further increase our income with the sale of mattress springs as well as products. We produce special products for export customers, who have a significant share in our total income.

Do you follow the developments in the mattress sector, and do you implement these changes quickly?

We are a brand that has been producing mattresses for 43 years. We have been serving in our own stores and corporate franchise stores with our renewed face for about 3 years. We currently have 60 stores. We aim to increase the number of these stores to 200 in 2024. With our new face, we continue to workday and night to offer better privileges to our customers who are 100% satisfied with the Konfor brand. We attach great importance to comfort, technology and health issues in our products.

What do you want your customers to pay attention to when buying a mattress? I am curious about your opinion on this matter.

First of all, our customers need to determine the right mattress for them. When determining your mattress size, lie on one end of the bed and stretch your arm to the other to ensure your comfort. When you lie down in this way, your elbow should stay inside the mattress. This issue becomes even more important for double mattresses.

Also, when choosing a mattress, you need to learn from what materials the mattress is made. The mattresses with the right content have a constantly breathing structure with air ducts. They prevent excessive sweating or coldness and keep the body temperature constant during sleep. Pocket spring technology, which is the latest trend in spring technology, can also be preferred for all ages.

On the other hand, we should choose our products according to our weight and height ratio. By paying attention to all these factors, we aim to bring the right mattress to the consumer with the mattress selection assistant. In addition, the hardness of the mattress is important for comfort, but this issue differs from consumer to consumer according to the lying position during sleep.

You work very regularly from the production stage to the moment you deliver your product to the consumer. After these processes, I want to learn what kind of goals you have in the future.

We want to gain significant success abroad with the support of the Turqualty program. This is the biggest goal for us. We aim to prove to the whole world that our country has quality products. We want to be one of the first brands that people think of in the national market.

Konfor Yatak modern çizgisiyle teknoloji ve kaliteyi birleştiriyor

Şirket, yeni trendleri takip eden yapısıyla teknoloji ve kaliteyi bir araya getirerek insanların hizmetine sunuyor.

İzmir’de, 1978 yılında üretime başlayan Konfor Yatak, yenilikçi tasarımları ve kaliteli ürünleriyle birçok ülkeye ihracat yapan bir markaya dönüştü. Başarılarını tutkulu bir şekilde çalışarak elde eden firma; kalite, tasarım ve konforu moda trendlerini yakından takip ederek insanların evlerine taşıyor. Küresel bir vizyon hedefinde olan şirketin Marka Direktörü Selçuk Akkuş, yaptıkları çalışmaları ve hedeflerini bizimle paylaştı. Konfor Yatak’ın modern çizgisiyle teknoloji ve kaliteyi bir araya getirdiğini vurgulayan Selçuk Akkuş, yatak seçimleri hakkında da ipuçları verdi.

Bütün gelecek planlarını etkileyen ve dünyayı büyük bir belirsizliğe düşüren pandemi dönemini nasıl geçirdiniz? Ne tür düşünceleriniz oldu?

Daha önce neredeyse hiç karşılaşmadığımız bir dönemin içinden geçiyoruz. Bu dönemin sonunda, iş dünyası nasıl şekillenecek şimdilik merak konusu. Kimileri pandemi biter bitmez eski usul çalışma hayatına geçileceğini savunurken kimileri de yeni bir dönüşümün başlayacağını savunuyor. Böylesine kaotik bir zamanın ardından, şirketlerin gelecek yaşam biçimleri üzerinde kafa yormaları gerekiyor. Nelerin değişeceğine karar vermemiz ve bu konularda ilerleme göstermeliyiz. Konfor Yatak olarak bütün süreçleri gözden geçirerek yeni dönem için hazırlanıyoruz.

Üretim aşamasındaki hedefiniz ve en titiz davrandığınız konular nelerdir?

İşletme sermayesinin etkin kullanımını sağlamak ve nakit akımını hızlandırmak için sipariş üretimi yapmak istiyoruz. Diğer taraftan mamul ve ham madde için stoksuz çalışma felsefesine dayanan etkin planlama ve sürekli geliştirme ile fabrika içerisindeki tüm katma değeri olmayan süreçleri ortadan kaldırmak hedefindeyiz. İsraf yapmamaya dikkat ederek üretim aşamamızda kendi felsefemizi oluşturmayı istiyoruz ve bu düşünceyle üretim aşamamızda çok titiz çalışıyoruz.

Üretim tesislerimizde, sağlık ve hijyenden asla ödün vermeden aldığımız önlemlerle üretimimizi sürdürüyoruz. Büyük önlemler alınması gereken pandemi periyodunda, Türk Standartları Enstitüsü’nün (TSE) belirlediği, “TSE COVİD-19 Hijyen, Enfeksiyon Önleme ve Kontrol Belgelendirme Programı” şartlarını yerine getirerek “TSE COVID-19 Güvenli Üretim Belgesi”ni almaya hak kazandık. Salgın hastalık ile değişen koşulları en iyi şekilde yönetmek, müşterilerimizin ve çalışanlarımızın sağlığını korumak en büyük önceliğimizdir.

E-ticaret alanında ne tür çalışmalarınız var? Bunların yönetimini nasıl yaptığınızı merak ediyorum. Bu alanda ne tür hedefleriniz var?

TÜİK istatistiklerine göre Türkiye nüfusunun yüzde 15,8’ini (12 milyon 983 bin 97) 15-24 yaş grubundaki genç nüfus oluşturuyor. Bu oran ile Türkiye, Avrupa’nın en genç nüfusuna sahip ülkesi olarak öne çıkıyor.

Z kuşağının, henüz alış verişe tam olarak başlamadığını düşünüyoruz. Z kuşağı alış verişe başladığında perakende alışveriş anlayışının, 360 derece değişeceğinin farkındayız. Businessinsider.com’da yer alan bir yazıya göre markalar, iş gücüne dahil olan ve ekonomide bir güç haline gelen 13 ve 21 yaş arasındaki insanlar için hazırlanıyor. Bir sonraki alışveriş dalgasında iyi bir yere sahip olmak isteyen markalar, iyi bir gelir fırsatını kaçırmak istemiyor.

Ayrıca uzmanlar Z neslinin önceki neslin bir uzantısı olmayacağını, onların benzersiz deneyimleri, inançları ve davranışları olan farklı bir grup insan olarak düşünülmesi gerektiğini belirtiyor. Alış veriş yapma biçimlerini değiştirecek Z neslinin,  her alanı fazlasıyla etkileyeceği ifade ediliyor.

Ernst & Young’ın, Büyüme Stratejisi ve Perakende Yenilikleri İcra Direktörü Marcie Merriman, bu nesilde geçmiş nesillerde olan sadakatin olmadığını söylüyor. Thebalancesmb.com’da yer alan yazıda, Euclid Analytics tarafından yapılan bir araştırmaya göre Z neslinin, perakende alış veriş davranışı üzerinde önceki nesillerden daha büyük bir etkisi olması bekleniyor. Yani perakende alanında büyük bir değişim öngörülüyor. Konfor Yatak olarak bu değişime ayak uydurabilmek için sadece online kanallarda satılmasını planladığımız ayrı bir koleksiyon üzerinde çalışıyoruz. Buradaki marka çalışmalarını pazar yerlerini de içine alacak şekilde, inhouse şekinde online web sitemiz üzerinden yapmayı planlıyoruz.

AR-GE çalışmalarınız var mı? Bu konuda, sektöre yeni bir soluk getirmek için neler yapmayı planlıyorsunuz?

Biz; tasarıma, trendlere ve inovasyona öncelik veriyoruz. Yenilik kültürünü ve yaklaşımını benimsiyoruz. Rakiplerimizden farklı olarak ayrıştığımız nokta şu ki; ürün geliştirme, AR-GE, Ürün Yönetimi ile Pazarlama bölümlerimiz aynı yerde bulunuyor. Bu sebeple, çok seri bir şekilde ürün çıkarabiliyoruz. Ayrıca bölümlerimiz içerisinde etkileşim çok kuvvetli olduğu için bir ürün bilgisi geldiğinde veya pazarlama bizden bir şey istediğinde çok kolay bir şekilde AR-GE’ye yansıtabiliyoruz.

Sektörde farklılık yapmak adına ne tür inovatif ürünleriniz var? Sizi, diğer markalardan ayıran en önemli unsur nedir?

Ana tasarım odağımız var ve istediğimiz ürünleri bu tasarıma yansıtıyoruz. Uyku ürünlerindeki tasarımlarımız hep müşteri odaklıdır. Ürünün ergonomik ve aynı zamanda ulaşabilir olması bizim için çok önemlidir. Konfor olarak diğer markaların aksine yay üretimindeki çalışmalarımızı kuvvetlendirdik. Bu yeni tesis yatırımları ile aynı anda tüm dünyaya yay satışı yapmaya başladık. Bu tür nedenler bizi kolaylıkla diğer markalardan ayırıyor.

Uyku kalitesini artırmak ve daha verimli bir hale getirmek için neler yapıyorsunuz? Yetişkinler ve çocuklar özelinde bir çalışmanız var mı?

Konfor Yatak Test robotu ile tüketicilerin ihtiyaçlarını daha iyi bir şekilde belirlemeye çalışıyoruz. Buradan gelen sonuçları inceleyip ürün geliştirme ve AR-GE sürecimizde kullanıyoruz. Tüm mağazacılık ve bayi çalışanlarımızı, tüketicinin ihtiyacını belirleyen Konfor Yatak Eğitimleri ile besliyoruz.  Bugüne kadar 400’e yakın çalışma arkadaşımıza Konfor Akademi çatısı altında Konfor Uyku Uzmanlığı ve yatak eğitimleri verdik. Yetişkinler ve çocukların ihtiyaçlarının farklı olduğunu düşünüyoruz ve bu nedenle genç tüketicilerimiz için ayrı bir koleksiyon hazırlığı yapıyoruz.

İhracatınız nasıl gidiyor ve bu konuda ne tür hedefleriniz var? Ayrıca yaptığınız ihracat sizi memnun ediyor mu?

Yaklaşık 20 Milyon dolarlık ihracat rakamlarımız ile İhracatta sektörün önde gelen firmalarından biriyiz.  İhracat konusunda mamullerin yanı sıra yataklık yay satışı ile gelirimizi daha da artırmaya çalışıyoruz. Toplam gelirimizdeki önemli bir payı olan İhracat müşterileri için kendi bölgelerine özel ürünler üretiyoruz.

Yatak sektöründeki gelişmeleri takip ediyor musunuz ve bu değişiklikleri hangi hızda uygulamaya çalışıyorsunuz? 

Biz 43 yıldır yatak üreten bir markayız. Yaklaşık 3 yıldır yenilenmiş yüzümüz ile kendi mağazalarımızda ve kurumsal franchise mağazalarımızda hizmet veriyoruz. Şu anda 60 mağazaya sahibiz. 2024 yılında bu mağazaların sayısını 200’e çıkarmayı hedefliyoruz. Yeni yüzümüzle, Konfor markasını kullanan ve %100 memnun kalan müşterilerimize daha iyi ayrıcalıklar sunmak için gece gündüz demeden çalışmalarımıza devam ediyoruz. Ürünlerimizdeki konfor, teknoloji ve sağlık konularını oldukça önemsiyoruz.

Müşterilerinizin, yatak alırken hangi konulara önem vermesini istersiniz? Bu konudaki görüşlerinizi merak ediyorum.

Müşterilerimizin öncelikle kendileri için en doğru yatağı belirlemesi gerekiyor. Yatak ölçünüzü belirlerken konfor alanınızı sağlamak için yatağın bir ucuna yatın ve kolunuzu diğer tarafa uzatın. Bu şekilde uzandığınızda dirseğiniz yatağın içinde kalmalıdır. Çift kişilik yataklarda bu konu daha da önem kazanıyor.

Ayrıca yatak seçerken yatağın hangi malzemelerden üretildiğini öğrenmeniz gerekmektedir. Doğru içeriğin kullanıldığı yataklar, hava kanalları ile birlikte sürekli nefes alan bir yapıya sahiptirler. Aşırı terleme veya üşümeyi engeller ve vücut ısısını uyku esnasında sabit tutarlar. Yay teknolojisinde en son trendin olduğu paket yay teknolojisi de her yaş için tercih edilebilir.

Öte yandan, kilo ve boy orantısına göre ürünlerimizi seçmemiz lazım. Biz, bütün bu unsurlara dikkat ederek yatak seçim asistanı ile doğru yatağı, tüketici ile buluşturmayı hedefliyoruz. Ayrıca yatağın sertliği konfor için önemlidir ama bu konu uyku esnasında, yatış pozisyona göre tüketiciden tüketiciye farklılık gösterir.

Üretim aşamasından, ürününüzü tüketiciye ilettiğiniz ana kadar çok düzenli çalışıyorsunuz. Bu çalışmaların ardından gelecekte ne çeşit hedeflere sahip olduğunuzu öğrenmek istiyorum.

Konfor Yatak olarak Turqualty markasının desteği ile yurt dışında önemli başarılar kazanmak istiyoruz. Bizim için en büyük hedef budur. Ülkemizin kaliteli ürünlere sahip olduğunu bütün dünyaya kanıtlamayı amaçlıyoruz. Ulusal pazarda insanların aklına ilk gelen markalar arasında olmak istiyoruz.

The post Konfor Yatak combines technology and quality with its modern line appeared first on SleepWell Magazine.

Stating that they were very happy to receive the “Furniture Brand of the Year” award, Eren Çağlar Niron, the founder of Niron Yatak, emphasized that this award was very important for them. Niron said, “We are doing great things with very big companies in the sector. We continue to take part in social responsibility projects in addition to these kinds of works. When we receive the reward for working in this way with such awards, our motivation to work increases more. I would also like to thank everyone who deemed us worthy of this award and the interest of our customers. We will continue to work with great concentration and satisfy our customers.”

“We are with our customers in all circumstances”

Underlining that they did not win the “Furniture Brand of the Year” award at the Diamond of Turkey awards, only by producing good products, Eren Çağlar Niron said that they also took part in social responsibility projects. Stating that they were providing mattresses to people who had to stay in tents free of charge during the earthquake in İzmir, Niron continued his words: “We are with our customers in any case. Unfortunately, we had a big earthquake in Izmir, but we did not leave our people alone in this process. We tried to do something for our people outside and sent mattresses to their tents. We stand by our country not only in good days but also in bad days.”

“We export to 25 countries”

Speaking about the pandemic period, Eren Çağlar Niron said that they experienced great despair at the beginning of the pandemic period, but they increased their sales by turning to e-commerce, which they know very well. Niron, “We have been selling in e-commerce for about 15 years, but during the pandemic period, we focused entirely on e-commerce and with our experience in this field, we brought our sales to a better point. As a company exporting to 25 countries, we easily solved every problem of our customers during the pandemic period. We saw that we could bring rational solutions to new conditions, and this made us very happy,” he said.

“We will open a warehouse in Germany”

Explaining their plans for the future, Eren Çağlar Niron emphasized that they are aiming to sell to hotels, hospitals and dormitories. Underlining that they want to sell to more countries with their own brands, Niron, “We are currently selling to countries such as Sweden, the Netherlands, Belgium, Germany and Austria in Europe. We work regularly with Israel from the Middle East. We export to countries such as Ghana, Oman and Morocco from the African market. We deliver our products to Greece, Azerbaijan and many other countries. We are also planning to open a warehouse in Germany. There will be a showroom in our warehouse where we will do both retail and wholesale sales. Thanks to this warehouse, we will bring more foreign currency to our country. One of our biggest goals is to contribute to the economy of our country. For this reason, we will open our warehouse in Germany as soon as possible,” he concluded his words.

Niron Yatak, “Yılın Mobilya Markası” seçildi

Şirket, Tüm Tüketicileri Koruma Derneği tarafından Diamonds of Turkey ödüllerinde, “Yılın Mobilya Markası” ödülüne layık görüldü.

“Yılın Mobilya Markası” ödülüne layık görüldükleri için çok mutlu olduklarını ifade eden Niron Yatak’ın kurucusu Eren Çağlar Niron, bu ödülün kendileri için çok önemli olduğunu vurguladı. Niron, “Sektörde çok büyük firmalarla çok büyük işler yapıyoruz. Bu tür işlerin yanında, bir de sosyal sorumluluk projelerinde yer almayı sürdürüyoruz. Bu şekilde çalışmanın karşılığını, bu tür ödüllerle aldığımızda çalışma isteğimiz daha fazla artıyor. Bizi bu ödüle layık gören herkese ve müşterilerimizin ilgisine de ayrıca teşekkür ediyorum. Büyük bir konsantrasyonla çalışıp müşterilerimizi memnun etmeye devam edeceğiz,” şeklinde konuştu.

 “Her durumda müşterilerimizin yanındayız”

Diamond of Turkey ödüllerinde, “Yılın Mobilya Markası” ödülünü, sadece iyi ürünler üreterek kazanmadıklarının altını çizen Eren Çağlar Niron, ayrıca sosyal Sorumluluk Projelerinde de yer aldıklarını söyledi. İzmir’deki deprem boyunca, hiçbir karşılık beklemeden çadırlara yatak yardımı yaptıklarını belirten Niron, sözlerini şu şekilde sürdürdü: “Biz, her durumda müşterimizin yanındayız. Maalesef İzmir’de büyük bir deprem yaşadık ama biz bu süreçte insanlarımızı yalnız bırakmadık. Dışarda kalan insanlarımız için bir şeyler yapmaya çalıştık ve onların çadırlarına yatak gönderdik. Sadece iyi günlerde değil, kötü günlerde de ülkemizin yanındayız.”

 “25 ülkeye ihracat yapıyoruz”

Pandemi dönemine de değinen Eren Çağlar Niron, Pandemi döneminin başlarında büyük bir umutsuzluk yaşadıklarını fakat çok iyi bildikleri e-ticarete yönelerek satışlarını daha da artırdıklarını söyledi. Niron, “Biz yaklaşık 15 yıldır e-ticaret üzerinden satış yapıyoruz ama pandemi döneminde bütün yoğunluğumuzu e-ticarete vererek bu alandaki tecrübemizle beraber satışlarımızı daha iyi bir noktaya getirdik. 25 ülkeye ihracat yapan bir firma olarak, pandemi periyodunda da müşterilerimizin her sorununu kolaylıkla çözdük. Yeni koşullara, akılcı çözümler getirebileceğimizi gördük ve bu bizi çok mutlu etti,” dedi.

 “Almanya’da depo açacağız”

Geleceğe yönelik hedeflerinden de bahseden Eren Çağlar Niron, otellere, hastanelere ve yurtlara satış yapma hedeflerinde olduklarını belirtti. Kendi markalarıyla, daha çok ülkeye satış yapmayı istediklerinin altını çizen Niron, “Şu anda Avrupa’da İsveç, Hollanda, Belçika, Almanya ve Avusturya gibi ülkelere satış yapıyoruz. Orta Doğu’dan İsrail ile düzenli bir şekilde çalışıyoruz. Afrika pazarından Gana, Umman, Fas gibi ülkelere ihracat yapıyoruz. Yunanistan, Azerbaycan ve daha birçok ülkeye ürünlerimizi ulaştırıyoruz. Ayrıca Almanya’da bir depo açmayı planlıyoruz. Hem perakende hem de toptan satış yapacağımız depomuzun içerisinde showroom da olacak. Bu depomuz sayesinde ülkemize daha fazla döviz getireceğiz. En büyük amaçlarımızdan birisi ülkemizin ekonomisine katkı sağlamaktır. Bu nedenle Almanya’daki depomuzu en kısa sürede açacağız,” diyerek sözlerini tamamladı.

The post Niron Yatak wins “Furniture Brand of the Year” award appeared first on SleepWell Magazine.

The carefully prepared room is the place the baby spends most of its time in from the moment it was born. This room, where the baby will spend its first days in, will accompany it while growing up and contribute to a happy childhood, to learning by dreaming and to feeling safe in a cozy home. For this reason, the baby room selection is one of the things that mothers with babies and expectant mothers think about most. Families who want to create a living space for their baby that is warm, well lighted and good ventilated, so they can enjoy peaceful times together, want to choose the most beautiful and special furniture.

Simplicity, spaciousness, and quality …

The Alice Baby Room Set, which CaddeYıldız Furniture created for the comfort of newborns and new mothers, helps babies to listen to their fairy tales in a fairytale-like environment and to grow up peacefully in a living space that will also feed their imagination. The set consisting of a growing cradle, a wardrobe with LED lighting and a dresser, facilitate the lives of mothers and fathers thanks to their functional structure.  While the growing cradle saves parents from the cost of a second bed for the rapidly growing little ones, the wardrobe with LED lighting offers a spacious usage area hangers and shelves. The wide drawers of the dresser create more space for clean baby clothes and belongings. The light-toned colors and foot detailed design of the set give the room a very elegant and chic look.

A healthy and peaceful atmosphere

Designed with materials suitable for babies’ health, the Alice Baby Room Set also meets the European TÜV ISO 9001 quality standard. The collection adds a peaceful atmosphere to your baby’s room, with its simple design that evokes spaciousness and fairytale-like features.

Masal gibi bebek odası

Koleksiyonlarıyla yaşam alanlarını güzelleştiren CaddeYıldız Mobilya, miniklere yönelik hazırladığı ürün gruplarıyla da çok iddialı. Masalsı görünümüyle dikkat çeken Alice Bebek Odası Takımı, bebeklerin ilk yuvasını adeta ‘Harikalar Diyarı’na dönüştürüyor. CaddeYıldız, büyüyen beşik, led ışıklı gardırop ve şifonyerden oluşan bu fonksiyonel takım ile annelerin de hayatını kolaylaştırıyor.

Bir bebeğin dünyaya geldiği andan itibaren en çok zaman geçireceği yer onun için özenle hazırlanmış odası oluyor. Bebeğin dünyadaki ilk günlerini geçireceği bu oda, büyürken de onun mutlu bir çocukluk geçirmesine, hayaller kurarak öğrenmesine ve sıcacık bir yuvada güvende hissetmesine katkı sağlıyor. Bu sebeple bebekli annelerin ve anne adaylarının en fazla kafa yorduğu şeylerin başında da bebek odası seçimi geliyor. Dünyaya gelen bebekleri için sıcaklığıyla, ışıklandırmasıyla, havalandırmasıyla ve tasarımıyla çok rahat edecekleri, huzurlu zaman geçirecekleri bir yaşam alanı sunmak isteyen aileler mobilya seçimleriyle de bebeklerine en güzelini ve özelini vermek istiyor.

Sadelik, ferahlık ve kalite…

CaddeYıldız Mobilya, yenidoğanların ve annelerin konforunu düşünerek hayata geçirdiği Alice Bebek Odası Takımı ile bebeklerin masallarını masal gibi bir ortamda dinlemelerine, hayal dünyalarını da besleyecek bir yaşam alanında huzurlu bir şekilde büyümelerine yardımcı oluyor. Büyüyen beşik, led ışıklı gardırop ve şifonyerden oluşan takım, fonksiyonel yapısıyla anne ve babaların da hayatını bir hayli kolaylaştırıyor. Büyüyen beşik hızla gelişen minikler için ebeveynleri ikinci bir yatak masrafından kurtarırken, led ışıklı gardırobun dolap içi askı ve raf bölümü kıyafetler için ferah bir kullanım alanı yaratıyor. Şifonyerin geniş çekmeceleri ise yıkanan temiz bebek çamaşırlarına ve eşyalarına daha fazla yer açıyor. Takımın açık tondaki renkleri ve ayak detaylı tasarımı odaya hem çok şık hem de çok zarif bir görünüm kazandırıyor.

Sağlıklı ve huzurlu bir atmosfer

Bebeklerin sağlığına uygun malzemeler kullanılarak tasarlanan Alice Bebek Odası Takımı, Avrupa TÜV ISO 9001 kalite standardını da karşılıyor. Koleksiyon, ferahlığı çağrıştıran sade tasarımı ve masalsı çizgileriyle bebeğinizin odasına huzurlu bir hava katıyor.

The post A fairytale-like baby room appeared first on SleepWell Magazine.

STS Uyku Çözümleri, which produces products that satisfy its customers in every sense, manages to be a preferred brand with its solution-oriented work and quality service understanding. The company, which contributes to the comfort of its customers with its R&D and innovation studies, wants to be known all over the world. STS Uyku Çözümleri, which wants to show its quality to everyone, exports 95% of its products.

The company continues its development as a company that attracts attention in the sector with its products with the best technology. We talked to Aynur Erman, the owner of STS Uyku Çözümleri, which wants to strengthen its position in the sector with its expert team and experienced staff. Aynur Erman mentioned that they are doing very important work on sleep systems and that they want to sell all over the world in the future.

Has your production been disrupted during the pandemic period? Could you give information about what kind of precautions you have taken?

During the pandemic period, our priority has been our employees, as always. We have taken various measures to protect their health. Our company provided all kinds of hygienic conditions. We paid attention to cleanliness in order to work safely as a team. Thus, we did not experience a negative situation during the pandemic process. We experienced a small amount of loss in production but we managed to compensate for our loss by doing extra work.

Could you give information about your product range?

We produce movable mattresses and the mechanisms of these mattresses that support the health of people in their sleeping positions. In addition to this, we also produce metal bedsteads, bunk beds, baby beds, folding beds, drawers and lids.

What do you think about e-commerce? Are you going to start selling online?

We have understood the importance of e-commerce better, especially during the pandemic period. In this regard, our company received an intense demand from our customers. We do not want to stay out of this development. We started our infrastructure work to sell online. We will start our sales in e-commerce in a while. Our customers have waited eagerly. So, we will focus on internet sales for them as well.

I would like to hear your thoughts on R&D and innovation. What kind of work do you have on this subject?

R&D and innovation are indispensable for us. We attach great importance to our R&D department. We know that our innovation skills must be strong for the continuity of our brand value. We have adopted this idea as a principle. That’s why we bring the best technology machines to our company. We strive to produce our products under the best conditions. We never compromise on quality. We transfer our knowledge to mass production in high quality.

Do you do extra work to increase the sleep quality of your customers?

We have studies to improve sleep quality. For example, we produce movable mattresses for our customers with health problems such as sleep apnea and reflux to sleep more comfortably. Thus, our customers with health problems do not encounter any problems while sleeping and they start the day more energetically. One of the important issues for us is that our customers start the day comfortably and are not tired during the day. As a team, we aim to provide this comfort for our customers.

I also want to learn the main reasons that make your products different in the sector. How would you express this situation?

I think there are many reasons that make us different from our competitors in the sector. We are always with our customers. When our consumers encounter a problem, we solve it in a short time and they trust us in every matter. With our R&D and innovation studies, we continue our research for our customers to sleep more comfortably. Our efforts continue to achieve better all the time. Thus, our customers are satisfied with us and prefer us.

Which regions do you export to? What is the ratio of your exports to your total sales?

We export to a total of 22 countries, including Germany, the Netherlands and Israel. 95 percent of our production is on export.

Let’s end our interview by asking your goals in the sector.

We strive to be a well known brand all over the world. We want to be a preferred brand in the sector with the slogan of sleep systems is our job. Therefore, we work to the highest standards and we intend to reflect our quality to all of our customers. I have never doubted that we will be one of the best brands in the world with our expert and experienced team.

STS Uyku Çözümleri: “Uyku sistemleri bizim işimiz” diyor

Akılcı çözümleri ve yüksek kalite anlayışıyla rakiplerinden farklı bir yerde bulunan şirket, müşterilerine yönelik sağlıklı ve konforlu uyku düşüncesiyle fark yaratıyor.

Müşterilerini, her anlamda memnun eden ürünler üreten STS Uyku Çözümleri, çözüm odaklı çalışması ve kaliteli hizmet anlayışıyla tercih edilen bir marka olmayı başarıyor. AR-GE ve inovasyon çalışmalarıyla müşterilerinin konforlarına katkıda bulunan şirket, bütün dünyada tanınmak istiyor. Kalitesini herkese göstermek isteyen şirket, ürünlerinin %95’lik kısmını ihraç ediyor.

Şirket, en iyi teknolojiye sahip ürünleriyle sektörde dikkat çeken bir firma olarak gelişimini sürdürüyor. Uzman ekibi ve deneyimli çalışma kadrosuyla sektördeki yerini sağlamlaştırmak isteyen STS Uyku Çözümleri Şirketi’nin sahibi Aynur Erman’la konuştuk. Aynur Erman, uyku sistemleri konusunda çok önemli çalışmalar yaptıklarından ve gelecekte dünyanın her yerine satış yapmak istediklerinden söz etti.

Pandemi periyodunda üretiminiz aksadı mı? Ne tür önlemler aldığınız hakkında bilgiler verebilir misiniz?

Pandemi periyodunda, önceliğimiz her zaman olduğu gibi yine çalışanlarımız oldu. Onların sağlığını korumak için çeşitli önlemler aldık. Firmamız, her türlü hijyenik koşulları sağladı. Ekip olarak güvenli bir şekilde çalışmak için temizlik konusuna çok dikkat ettik. Böylece, pandemi sürecinde olumsuz bir durum yaşamadık. Üretimde, az miktarda kayıp yaşadık ama ek mesailerle kaybımızı telafi etmeyi başardık.

Ürün çeşitleriniz hakkında bilgi verebilir misiniz?

İnsanların uyku pozisyonunda sağlıklarını destekleyen, hareketli yataklar ve bu yatakların mekanizmalarını üretiyoruz. Bunun yanı sıra metal karyola, ranza, yavrulu yataklar, katlanır somyalar, çekmeceli ve kapaklı bazaların üretimini de yapıyoruz.

E-ticaret hakkında neler düşünüyorsunuz? İnternet üzerinden satışlara başlayacak mısınız?

Özellikle pandemi döneminde e-ticaretin önemini daha iyi anladık. Bu konuda firmamıza, müşterilerimiz tarafından yoğun bir talep oldu. Biz de bu gelişmenin gerisinde kalmak istemiyoruz. İnternet üzerinden satış yapmak için gerekli altyapı çalışmalarımıza başladık. Bir süre içerisinde, e-ticaret üzerinden satışlarımıza başlayacağız. Müşterilerimiz, bizi heyecanla bekledi. Bu yüzden, onlar için internet satışlarına da odaklanacağız.

AR-GE ve inovasyon konusundaki düşüncelerinizi almak istiyorum. Bu konuda ne gibi çalışmalarınız var?

AR-GE ve inovasyon bizim için vazgeçilmezdir. AR-GE bölümümüzü çok fazla önemsiyoruz. Marka değerimizin sürekli kalabilmesi için inovasyon becerilerimizin güçlü olması gerektiğini biliyoruz. Biz, bu düşünceyi ilke edindik. Bu yüzden, en iyi teknolojiye sahip makinaları firmamıza getiriyoruz. Ürünlerimizi, en iyi koşullarda üretmek için çalışıyoruz. Kalite konusunda asla taviz vermiyoruz. Bilgilerimizi, yüksek kaliteli bir şekilde seri üretime aktarıyoruz.

Müşterilerinizin, uyku kalitelerini artırmak için ek çalışmalar yapıyor musunuz?

Uyku kalitesini artırmak için çalışmalarımız mevcut. Örnek olarak uyku apnesi ve reflü gibi sağlık sorunları olan müşterilerimizin daha rahat uyumaları için hareketli yataklar üretiyoruz. Böylece, sağlık sorunları olan müşterilerimiz uyurken herhangi bir sorunla karşılaşmıyorlar ve güne daha enerjik bir şekilde başlıyorlar. Bizim için önemli konulardan birisi de müşterilerimizin, güne rahat başlaması ve gün içerisinde yorgun olmamasıdır. Biz, ekip olarak müşterilerimiz için bu rahatlığı sağlamayı amaçlıyoruz.

Sizin ürünlerinizi sektörde farklı yapan temel nedenleri de öğrenmek istiyorum. Siz bu durumu nasıl ifade edersiniz?

Biz, sektörde rakiplerimizden daha farklı yapan birçok neden var diye düşünüyorum. Biz, müşterilerimizin her zaman yanındayız. Tüketicilerimiz, bir problemle karşılaştığında kısa zaman içerisinde çözüyoruz ve her konuda bize güveniyorlar. AR-GE ve inovasyon çalışmalarımızla, müşterilerimizin daha rahat uyumaları için araştırmalarımızı sürdürüyoruz. Her zaman daha iyiye ulaşmak için çalışmalarımız devam ediyor. Böylece, müşterilerimiz bizden memnun kalıyorlar ve bizi tercih ediyorlar.

Hangi bölgelere ihracat yapıyorsunuz? İhracatınızın, toplam satışınızdaki oranı kaçtır?

Almanya, Hollanda, İsrail başta olmak üzere toplamda 22 ülkeye ihracat yapıyoruz. Üretimimizin yüzde 95’ini ihracat üzerinedir.

Sektördeki hedeflerinizi sorarak röportajımızı noktalayalım.

Bütün dünyada iyi bilinen bir marka olmak için uğraşıyoruz. Uyku sistemleri bizim işimiz sloganıyla, sektörde her zaman tercih edilen bir marka olmayı istiyoruz. Bu nedenle, en yüksek standartlarda çalışıyoruz ve kalitemizi bütün müşterilerimize yansıtmak niyetindeyiz. Uzman ve tecrübeli ekibimizle beraber dünyadaki en iyi markalardan birisi olacağımızdan hiçbir zaman şüphem olmadı.

The post STS Uyku Çözümleri says: “Sleep systems are our business” appeared first on SleepWell Magazine.

Mattress review company Eachnight, which provides information about quality mattresses, stated on its website that they are ready to pay 1500 dollars to 5 people who will take a nap every day for a month. Eachnight underlined that they will conduct studies to investigate the effects of napping on humans in detail. Stating that nap times have different benefits, the company will conduct various experiments on taking a nap and test people.

The statement made on the website of the Eacnight Company is as follows: “We know that taking a nap made with different lengths of time have different benefits. We want to test this topic and need your help. We will test our participants for 30 days and at the end of the study, we will give 1500 dollars. We will try to find the best short sleep time for our participants to feel energetic. We will also investigate the effects of naps on memory, motivation, and productivity. Our participants will need to participate in various experiments with detailed research.”

The company makes some requests from people to apply. It is emphasized that it is very important for the participants to have a good command of English. The company, which will take the participants to a detailed research, will have the participants talk in a video conference before and after the nap. Eachnight will conduct a verbal survey of its participants about naps and also ask them to write about their experiences in sleeping processes. For this reason, a good command of English is required by the company.

The company, which accepts applications from persons over the age of 18 until May 31, states that people from any country can apply for the research.

Şekerleme yaparak 1500 Dolar kazanın!

Yatak incelemeleri yapan Eacnight Şirketi, bir ay boyunca her gün şekerleme yapacak olan 5 kişiye 1500 Dolar ödemeyi teklif ediyor.

Kaliteli yatak konusunda bilgiler veren yatak inceleme şirketi Eachnight, internet sitesinden yaptığı açıklamada, bir ay boyunca her gün şekerleme yapacak 5 kişiye 1500 Dolar ödemeye hazır olduklarını ifade etti. Eachnight, şekerlemenin insanlar üzerindeki etkilerini detaylı bir şekilde araştırmak için çalışmalar yapacağının altını çizdi. Şekerleme sürelerinin farklı faydalarının olduğunu belirten şirket, şekerleme konusunda çeşitli deneyler yapacak ve insanları test edecek.

Eacnight şirketinin internet sitesinden yaptığı açıklama ise şu şekilde: “Farklı uzunluk zamanlarıyla yapılan şekerlemelerin, farklı faydaları olduğunu biliyoruz. Bu konuyu test etmek istiyoruz ve yardımınıza ihtiyacımız var. Katılımcılarımızı, 30 gün boyunca test edeceğiz ve araştırmanın sonunda 1500 Dolar vereceğiz. Araştırmaya katılan insanların, dinç hissetmek için en iyi kısa uyku sürelerini bulmaya çalışacağız. Ayrıca şekerleme yapmanın hafıza, motivasyon ve üretkenlik üzerindeki etkilerini de araştıracağız. Detaylı bir araştırmayla katılımcıların çeşitli deneylere katılmaları gerekecek.”

Şirket, başvuruda bulunacak insanlardan bazı taleplerde bulunuyor. Katılımcıların, iyi derecede İngilizce bilmesinin çok önemli olduğu vurgulanıyor. Uykucularını detaylı bir araştırmaya alacak olan şirket, şekerlemenin öncesinde ve sonrasında katılımcılarını video konferansında konuşturacak. Eachnight, katılımcılarına şekerleme hakkında sözlü bir anket yapacak ve uyku süreçlerindeki tecrübeleri hakkında yazı yazmalarını da isteyecek. Bu nedenle şirket tarafından, iyi derecede İngilizce bilme şartı aranıyor.

31 Mayıs’a kadar 18 yaşın üzerindeki kişilerin başvurularını kabul eden şirket, yapacağı araştırmaya her ülkeden insanların başvurabileceklerini belirtiyor.

The post Earn 1500 Dolar by taking a nap! appeared first on SleepWell Magazine.

Yatcop, founded in 2013, is the distributor of the world-famous Italian mattress company Tonino Lamborghini in Turkey. Yatcop, which has a license agreement until 2031 with the brand that produces 3.2 million mattresses every year, has more than 130 sales points in Turkey. The company owns the sales rights of the Tonino Lamborghini brand in 35 countries other than Turkey. We talked with Davut Altunbaş, owner of Yatcop, about their product range, R&D research and future targets.

As a brand working with Italians, did you have the chance to take action before the epidemic in Turkey? How did you cope with this process?

Each crisis has different opportunities within itself. Human beings also manage to come out of every crisis with different opportunities due to their nature. The pandemic period is one of the worst periods in human history. During the pandemic that caused tremendous problems around the world, it was difficult to continue working as manufacturing companies, but we had to work to serve people. During the pandemic period, we understood the benefits of partnerships with Italians.

The pandemic process in Italy started earlier than us and that’s why we had dialogues. We have taken various measures regarding the pandemic. We have already understood that we need to make commercial policies and financial management according to the new order. We determined the structure of our company according to the pandemic period. In this period, we have included innovative hygienic products into our lives. Therefore, we made a great progress as a company. I can say that we spend the pandemic period commercially efficiently.

I want to get information about your product range and usage areas.

We are doing brand management. We produce products in Italy and Turkey as outsourcing for our own brands. We prepare our products with great care and present them to the world markets. We have products for different usage areas. We produce different products for our in-home groups, hotel, dormitory and health tourism.

Which of your products is more preferred by your customers?

All of our products are of high quality. Therefore, there is a great demand for each of our products by our customers. This interest makes us very happy. We have innovative products at a very good level, but our most preferred product is our Silverstone product from our Lamborghini group. It is possible to say that this product is more popular.

We know you are open to innovative products. In this sense, what kind of R&D and innovation research do you have?

We are a company that is always changing. We are always trying to do better in R&D and innovation and we are open to innovations in every sense. We developed our “Magni Protech” product in our facilities in Italy. This product is one of our prominent products to deal with COVID19 during the pandemic period. On the other hand, we added our “Magni Smartech” model to our innovative product groups.

I also want to learn the main reasons that make your products different in the sector. How would you express this situation?

The main factors that make us different in the sector are that we are an innovative brand and we attach great importance to customer satisfaction. In addition to these, we are always with our customers with our quality products. We compensate all kinds of requests of our customers not only during the sales process, but also after the sale. We do not distinguish between pre-sales and post-sales. For this reason, we have managed to become a more preferred brand. All these make us a bigger brand in the industry.

How many countries do you export to? What is the ratio of your exports to your total sales? I am also curious about your export target for 2021.

We export to more than 35 countries. The ratio of our exports to our total sales was 70% in 2020. We think that this ratio should be equal in domestic and foreign markets.

Finally, what are your biggest goals in the industry?

We aim to reach every point of the world. We believe, we will be a brand that will compensate each customer’s demands. We will be happier if a company from Turkey gains great success around the world. As a team, we think that we will always be one of the best companies with our regular and correct working method.

Yatcop, bütün dünyaya açılmak niyetinde

Dünyanın her yerinde birçok müşteriye sahip olan firma, inovatif ürünleriyle kalitesini herkese göstermeyi hedefliyor.

2013 yılında kurulan Yatcop, dünyaca ünlü İtalyan yatak firması Tonino Lamborghini’nin Türkiye’deki distribütörlüğünü yapıyor. Her yıl 3,2 Milyon yatak üreten marka ile 2031 yılına kadar lisans sözleşmesi bulunan Yatcop’un, Türkiye genelinde 130’dan fazla satış noktası bulunuyor. Firma, Türkiye haricinde 35 ülkede daha Tonino Lamborghini markasının satış haklarına sahip. Yatcop’un sahibi Davut Altunbaş ile ürün çeşitlerini, AR-GE çalışmalarını ve gelecek hedeflerini konuştuk.

İtalyanlarla çalışan bir marka olarak, Türkiye’deki salgından önce tedbir alma şansınız oldu mu? Bu süreçle nasıl başa çıktınız?

Her kriz kendi içerisinde farklı fırsatlar barındırıyor. İnsan da doğası gereği her kriz içerisinden farklı fırsatlarla çıkmayı başarıyor.  Pandemi periyodu, insanlık tarihinin en kötü dönemlerinden birisidir. Dünya genelinde çok büyük sorulara neden olan pandemi döneminde üretici firmalar olarak çalışmaya devam etmek zordu fakat insanlara hizmet etmek için çalışmak zorundaydık. Biz, İtalyanlarla ortaklıklar yapmamızın faydasını pandemi periyodunda daha iyi anladık.

İtalya’daki pandemi süreci bize göre daha erken başladı ve bu sebeple çeşitli diyaloglar yaptık. Pandemiyle ilgili çeşitli tedbirler aldık. Yeni düzene göre ticari politikalar ve finansal yönetimler yapmamız gerektiğini daha önceden anladık. Şirketimizin yapısını pandemi dönemine göre belirledik. Bu periyotta, inovatif hijyenik ürünleri hayatımıza dahil ettik. Bu nedenle şirket olarak büyük bir ilerleme yaptık. Pandemi periyodunu, ticari olarak verimli bir şekilde geçirdiğimizi söyleyebilirim.

Ürün çeşitleriniz ve kullanım alanlarınızla ilgili bilgi almak istiyorum.

Biz, marka yönetimi yapıyoruz. Kendi markalarımıza fason nitelikte İtalya’da ve Türkiye’de ürünler üretiyoruz. Ürünlerimizi büyük bir titizlikle hazırlıyoruz ve dünya pazarlarına sunuyoruz. Farklı kullanım alanlarına yönelik ürünlerimiz var. Ev içi gruplarımız, otel, yurt ve sağlık turizmine yönelik farklı yapıda ürünler yapıyoruz.

Hangi ürününüz müşterileriniz tarafından daha fazla tercih ediliyor?

Bütün ürünlerimiz son derece kalitelidir. Bu yüzden, müşterilerimiz tarafından her ürünümüze büyük bir talep var. Bu ilgi bizi çok mutlu ediyor. İnovatif olarak çok iyi seviyede bulunan ürünlerimiz var fakat en fazla tercih edilen ürünümüz Lamborghini grubumuzdan Silverstone ürünümüzdür. Bu ürünümüzün daha fazla sevildiğini söyleyebilirim.

İnovatif ürünlere açık olduğunuzu biliyoruz. Bu anlamda ne tür AR-GE ve inovasyon çalışmalarına sahipsiniz?

Biz, her zaman değişim içerisinde olan bir firmayız. AR-GE ve inovasyon konusunda daima daha iyisini yapmaya çalışıyoruz ve yeniliklere her anlamda açığız. İtalya’daki tesislerimizde “Magni Protech” ürünümüzü geliştirdik. Bu ürünümüz pandemi döneminde, COVID19 ile mücadele konusunda öne çıkan bir ürünümüzdür. Diğer taraftan, “Magni Smartech” modelimizi de inovatif ürün gruplarımıza ekledik.

Sizin ürünlerinizi sektörde farklı yapan temel nedenleri de öğrenmek istiyorum. Siz bu durumu nasıl ifade edersiniz?

Bizi sektörde farklı yapan temel faktörler inovatif bir marka olmamız ve müşteri memnuniyetine büyük önem vermemizdir. Bunların yanında kaliteli ürünlerimizle her zaman müşterilerimizin yanındayız. Sadece satış sürecinde değil, sonrasında da müşterilerimizin her türlü isteğiniz tazmin ediyoruz. Biz, satış öncesini ve sonrasını birbirinden ayırmıyoruz. Bu nedenle daha fazla tercih edilen bir marka olmayı başardık. Bütün bunlar bizi sektör içerisinde daha büyük bir marka yapıyor.

Kaç tane ülkeye ihracat yapıyorsunuz? İhracatınızın, toplam satışınızdaki oranı nedir? Ayrıca, 2021 yılındaki ihracat hedefinizi de merak ediyorum.

35’ten fazla ülkeye ihracat yapıyoruz. 2020 yılında, ihracatımızın toplam satışımızdaki oranı %70 oldu. Biz, bu oranın iç ve dış pazarlarda eşit olması gerektiğini düşünüyoruz.

Son olarak sektöre yönelik en büyük hedefleriniz nelerdir?

Dünyanın her noktasına ulaşabilmeyi hedefliyoruz. Her müşterinin taleplerini karşılayan bir marka olacağımıza inanıyoruz. Türkiye’den bir firmanın, dünya çapında büyük başarılar kazanması bizi daha da mutlu edecektir. Ekip olarak düzenli ve doğru çalışma yöntemimizle her zaman en iyi şirketlerden birisi olacağımızı düşünüyoruz.

The post Yatcop intends to open up to the whole world appeared first on SleepWell Magazine.

The point that I always point out with sensitivity is the fact that the mattress is a personal product. Science has demonstrated through randomized studies that our body structure and the distance between limbs are extremely important in choosing a mattress. These studies have proven that muscle, bone, subcutaneous adipose tissue, body weight and distribution of weight in the body are extremely important when choosing a mattress. It is very important that we choose the suitable mattress for our sleep patterns, sleep habits, sleep problems and sleep time.
Basic factors such as height, weight, body type, and sleeping pattern are the starting point of existing algorithms. Algorithm construct aims to respond in the fastest way with as little information as possible. Therefore, the algorithm should not be expected to perform a correct analysis.
As always, I have to say that the majority of algorithms are used to make perceptions, except for the people who add value to their work and the people who do their job well. For this reason, algorithms are referred to agencies, not to people who are masters of the business.
I do not want to make a feeling that the current applications are inadequate, computer technologies cannot be used in mattress selection. So, what I am trying to say is that there is a lack of parameters and a lack of information on how to set up existing parameters. The application that emerged due to this deficiency is presented as the right option. We need to be determined to provide the truth and empower people to give the right support. If we empower people in this way, it is possible to produce algorithms that contain more parameters and produce more realistic results with much more economical ways and methods.
Why is it not enough?
The algorithm asks us for height and weight information but cannot interpret the regional weight distribution in our body. For this reason, the algorithm does not have an idea of how deep into the mattress the heavy areas such as shoulders and hips will sink and what the spine plane will be. The spinal plane is extremely important in terms of sleep hygiene. A mattress that cannot provide the correct support causes stretching of the spinal discs and ligaments throughout the night. Therefore, we wake up to a tired and painful morning.
The situation is not much different for the way of sleeping. You can give the algorithm the information that you are lying on your side, and the algorithm interprets this information and suggests a mattress. When we ask about the sleeping position information, the vast majority of people are not aware of exactly how they sleep because they are based solely on the position they are trying to sleep in. The vast majority of active sleepers sleep in mixed sleeping positions. These people, who frequently change positions during the night, are not even aware of the mobility. It is not possible for this highly personal information to be interpreted correctly by an algorithm.
What path should be followed?
Scientific data should take place before data based on informal observation in the algorithm setup. Taking advantage of actigraphy tests and sleep surveys are indispensable for a scientific algorithm. The material behavior of all mattresses offered for sale should be examined and the regional pressure should be determined with the help of the pressure mattress. For this, different morphotypes and age groups should contribute to the process as a subject. The number of subjects and body type diversity will increase the success rate.
Subjects should be allowed to try all mattresses for 5 hours, then 8 hours and be asked to score between 1 and 10 points after experience. The rate of movement during the night, the time between sleeping positions and the last sleeping position before waking should be reported. The position preferred by the subject involuntarily during sleep and the position chosen by the subject while awakening will be ready to be evaluated as an algorithm data.
Conditions such as the subjects’ feeling of comfort, pain conditions, opinions about sweating, morning energies, and perception of the hardness of the mattress should be learned by the survey method. It should also be classified in terms of age, body structure and sleeping pattern. The information collected should be real algorithm data and should be produced with scientific methodology.
Is the algorithm just enough?
The purpose of the algorithm is to reduce the number of options within the product range. Too many options will seriously confuse the customer. The purpose of the algorithm is not to pinpoint, but to contribute to the store presentation process. By eliminating inappropriate options, the algorithm gives the expert in the store qualified time for other options. During this time, the expert tries to understand which customer’s body structure the mattresses suggested by the algorithm fit perfectly. Therefore, the algorithm asks various questions and tries to satisfy the need.
The algorithm then allows the mattress to be tested and examines its effects on the spine axis. The straight spine line is an important sign of a homogeneous distribution of body weight. Immediately afterwards, the algorithm tries to understand the dermal pressure on the shoulder and hip by asking various questions. The mattress will begin to give an idea to the user after trying at least two different sleeping positions and a minimum of 15 minutes in total.
After evaluating sweating, allergic sensitivities and possible musculoskeletal problems, the person will have the right product for him. By eliminating the remote options of the algorithm, it is possible to get a good result thanks to the knowledge and experience of the expert advisor. The right product can be obtained by scientific production methods. The correct algorithm can be designed using data after human-product interaction. Consequently, the right institutions never compromise on these two factors.
Healthy Sleep.
Ersin Demir
Sleep Specialist / Trainer-Consultant / Sleep Ür. Researcher

The post The Algorithm Also Needs Help appeared first on SleepWell Magazine.

Developed with the thought “no doubt the secret to a healthy life is through a good sleep” in mind, Immune Defense mattress model from Tutku Yatak containing vitamins A, C, and E with micro capsule technology contributes to boost the immune system during sleep. Supporting skin cell rejuvenation during sleep, the mattress colors up the sleep atmosphere with refreshing orange fragrance.

Full body support with SPS smart pocket spring system

Thanks to the SPS smart pocket spring system of Immune Defense consisting of individually pocketed springs, partners even with various weights, heights and sleeping positions can sleep comfortably without disturbing each other. Fully supporting the spine and neck regions at the same time, the mattress helps getting into the correct sleeping position. While the feather foam used in the mattress has a very soft and flexible structure, the silky surface structure prevents users from being crushed by their own body weight.

Eye-catching comfort…

Continuing to offer innovative products to the taste of the users with its strong technological infrastructure and R&D unit, the lasted development by Tutku Yatak, Immune Defense mattress model, promises a healthy sleep with the immune boosting effects of vitamins A, C, and E while improving sleep comfort of individuals.

Furthermore, combining its modern style with high sleep technology, Immune Defense mattress and bed base set invites its user to a whole new sleep experience with its eye-catching style…

You can view the new mattress models online at www.tutkuyatak.com.tr or visit Tutku Yatak showrooms throughout Turkey to discover our finest collections.

The post Tutku Yatak brings vitamin to mattress appeared first on SleepWell Magazine.

For people who are unsure about spring and foam mattresses, we compared the features of these two mattresses. We have prepared some tips for you so that everyone has a good idea about this topic.

People may be hesitant about spring mattresses and foam mattresses when buying a new mattress. They ask questions about whether a spring mattress or a foam mattress would be better. Spring mattresses have been known as the best mattresses available for a long time. The biggest reason for this situation is that the price of spring mattress is expensive but it is still possible to find economical spring mattresses.

For economic reasons, spring mattresses stand out as luxury mattresses but in recent years, many companies have introduced modern foam mattresses to the market by making different options. Modern foam mattresses with an economical price and stylish design also provide an aesthetically pleasing appearance. Modern foam mattresses take the shape of the human body and provide sleep support.

Spring mattresses are used as a basic material in homes

Spring mattresses are also known as coil mattresses by people. These mattresses are perhaps the ones most people are familiar with. The industrial age has made spring production more affordable. For this reason, spring mattresses are used as a basic material in most homes. There are three types of spring mattresses, open springs, continuous coils and pocket springs.

The comfort and support of a spring mattress depends on the number and size of the coils. More coils provide more support, but too much springs can reduce spine support and shaping. Some models have padding on the springs for comfort. A wide variety of spring mattresses give you a wider range of options for finding the perfect comfort and support.

Foam mattresses adapt to body shape

Foam mattresses were originally used by astronauts at NASA, but are now preferred by the general public at more affordable prices. There are several types of foam used for mattresses. The latest trend is memory foam with superior forming and pressure relief properties. There is also latex foam made from a combination of natural and synthetic latex with enhanced cooling and breathability that offers support like memory foam.

Higher quality latex mattresses contain more natural latex. Therefore, it can retract faster but is definitely not as flexible as spring mattresses. Foam mattresses adapt well to body shape and reduce pressure points. Also, since mattresses are made of solid foam, they cannot be infested by mites and bedbugs. Therefore, they usually require less maintenance and also provide a healthier environment for allergy sufferers.

Support levels of foam and spring mattresses

People expect the mattress to support our body and all pressure changes in our body. Spring mattresses often change the weight distribution across the entire surface using different zoning and are specially designed for the human body. Therefore, when you lie on the mattress the springs will compress, giving every pressure point comfortable resistance. A good spring mattress provides a supportive platform for the back and spine when we sleep and our muscles relax.

It is possible for different foam mattresses to have different support levels. For this reason, foam mattresses often sink when pressurized and provide a sort of hug in the pool that some people love. In addition, foam mattresses give comfortable shaping throughout the body of the person in the pool. For this reason, heavy sleepers may not find foam mattresses supportive. Some people do not like the feeling of sinking because they feel like they are trapped.

Bounce of foam and spring mattresses

If you want to have a fluffy mattress, a spring mattress is the best option. Thanks to the coils inside, the spring mattress does not bounce. Some foam mattresses have a bounce feature, although not as much as spring mattresses. If you do not want a fluffy mattress, you can choose a foam mattress.

Durability of foam and spring mattresses

The durability of spring and foam mattresses varies according to the quality of the products. A good spring mattress can last at least ten years. Great durability is due to high quality tempered steel coils and these coils will not break. However, a cheap spring mattress was not that durable. The padding of the cheap mattress can be drilled easily. Therefore, the coils are easy to break. If the core or coil breaks, the sharp part of the coil can surface through the cushion. Therefore, good maintenance is essential for the longevity of a spring mattress.

Cheap foam mattresses can flatten quickly due to the constant pressure, but a good foam mattress can last a long time. Many companies are confident enough to provide a 10-year warranty on foam mattress products. People are pleased that the foam mattress does not have any sharp metal protrusions. Also, the maintenance of foam mattresses is generally effortless.

Spring and foam mattresses’ heat retention and cooling properties

Spring mattresses are more open than foam mattresses. Therefore, spring mattresses are easier to breathe. The design of spring mattresses provides more efficient air circulation and prevents heat retention. Thus, it is possible to sleep cool throughout the night. On the other hand, foam mattresses usually hold a little more heat. Especially older foam mattresses get warm easily due to the foam that retains the heat in our body. In addition, modern foams provide more air circulation and can be compared with spring mattresses in terms of cooling. Latex foam mattresses are generally more comfortable to breathe than memory foam mattresses.

The post Differences between spring and foam mattresses appeared first on SleepWell Magazine.

A recent study by the Netherlands Institute for Neuroscience at the University of Amsterdam says that 20 percent of respondents who had previously slept well had poorer sleep during the crisis.

A quarter of respondents with pre-pandemic insomnia responded positively, stating that their sleep quality had improved significantly. So the effects of Covid-19 are quite ambivalent. What helps us sleep well and what is important for hotel beds to ensure that guests sleep well – we have compiled information on this below.

You are the clock!

Restful sleep out of sync: When thoughts circle at night and restlessness stirs up the psyche, it’s time to change your habits. Sleep consultant Markus Kamps prescribes routines for healthy sleep management.

Hotel beds are made up of many components

Whether pillows, comforters or a mattress, linen or sheets: a hotel bed consists of many components that need to be cared for. A recent study sheds light on the subject of hotel bed hygiene in over 70 establishments – with impressive results summarized by Jens Rosenbaum.

The post 20% of people sleep less during the crisis! appeared first on SleepWell Magazine.

The trends that will completely change people’s sleeping habits are sleeping style, sustainable sleep and better sleep.

The way we live is important to us. An ever-increasing number of people are thinking about how they can make their lives and their homes more sustainable and considering where they should live, who they should live with, what the way their homes are furnished says about them and how their homes need to look for them to feel comfortable.

That’s why imm cologne is highlighting the latest trends affecting different areas of the home in its TV-format trend.briefings, broadcast at intervals throughout the year. The next trend.briefing will focus on sleep. The company emphasizes that sleeping style is very important for a better sleep and sleep should have a sustainable structure. Thus, the company raises people’s awareness about achieving a better sleep.

The subject of sleep has been a firm fixture for many years, not only as a stand-alone themed area but also within the portfolios of many exhibitors across all the other halls. In recent times, the bedroom has evolved into a full-blown living space for a growing number of people and is increasingly being styled along holistic lines.

Imm cologne will introduce important new products, experts and opinions to highlight the three important trends the team has identified in the sleep segment whose relevance will extend far beyond the current interiors year. The three developments in the bedroom have been labelled as Sleep in Style, Sleep Sustainably and Sleep Better – three trends with an enormous impact on a growing market.

Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places.

These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in São Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

The post Three new trends that will affect our sleeping habits appeared first on SleepWell Magazine.

CNR Furniture – 17th International Istanbul Furniture Fair, the world’s largest and Turkey’s only international furniture fair, brings together the world’s leading companies under the roof of CNR in August. National participation from Russia, Uzbekistan, Malaysia, Egypt, Kuwait, Serbia, Bulgaria and Moldova will be provided to the fair, which will host more than 500 companies and more than 150 thousand buyers from 135 countries. A trade volume of over 2 billion dollars is expected at the fair, where more than 60 foreign brands will exhibit their products.

CNR Furniture – 17th International Istanbul Furniture Fair, which the industry is eagerly waiting for, is preparing to open its doors with a series of measures within the scope of the new return to normal criteria. One of the CNR Holding subsidiaries, Istanbul Fairs Inc. Organized by the fair, the fair will host its visitors for the 17th time this year. Industry professionals from all over the world are expected to visit the fair, which will be held at CNR Expo Istanbul Expo Center between 3 – 8 August 2021.

The fair also draws attention with its national participation

CNR Holding Chairman of the Board Ceyda Erem, who made an evaluation about the fair, stated that CNR Furniture, which is one of the biggest gatherings of the furniture industry, will hold it in August, when the new normalization process will be implemented most widely all over the world.

Ceyda Erem, who stated that they broke a record by reaching 148,718 visitors at the fair they organized last year, continued her words as follows: We will host more than 500 companies and more than 150 thousand buyers from the country.”

Emphasizing that the most important companies of the world will showcase their special products at the fair, Ceyda Erem, “Over 60 foreign brands will add a different color to our fair. There will also be national participation from Russia, Uzbekistan, Malaysia, Egypt, Kuwait, Serbia, Bulgaria and Moldova,” she said.

Foreign companies want to sell furniture to Turkey

Buyers consisting of wholesalers and agents, furniture store owners, chain stores, hotels, restaurants, cafes and schools, architects and project companies will come together with the biggest brands of the industry for trade in an area of 80,000 square meters.

Emphasizing that the fair will attract attention with B2B bilateral business meetings this year, Ceyda Erem, “By bringing together 100s of companies and the world’s strongest buyers at the same table, we contribute to the creation of a business volume of billions of dollars. The Turkish furniture industry, which exports to 180 countries, will open up to new markets with the effect of the fair. The fair, where exports are discussed for the Turkish furniture industry, now paves the way for imports. While Italian and Israeli buyers wanted to buy furniture as a group at the fair, especially EU countries and Egyptians; Foreign companies participating in the fair also want to sell furniture to Turkey,” she said.

Innovative products will be exhibited in special sections

The fair, which will bring together the industry giants and buyers from all over the world under one roof, will also draw attention with its special sections to be held for the first time this year. At the fair where trade will be discussed, innovative solutions for the sector will be presented to domestic and foreign industry professionals in the Medical Furniture Special Section, Lighting Special Section, Carpet Special Section and Upholstery Fabric Special Section.

World-renowned designers will share new trends in furniture

Interview events will also be held with the participation of world-famous designers, interior architects, academics, brand managers and influencers within the scope of the fair. In the interviews, where developments in the sections of special guests will be discussed, information will be given about the change, development and future of the sector during the pandemic process, aesthetic and decorative touches in furniture, the effects of technology and design on the sector, innovation and new trends in the sector.

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The company, which stands out with its experience from the past and its superior quality standard, aims to be an innovative and world brand. Razzoni Furniture continues its production according to the aesthetic desires of its consumers.

Razzoni Furniture, one of the leading companies in the sector, pleases its customers with its quality standard and superior service understanding. The company follows technology closely and has an innovative structure. Razzoni Furniture, which has a wide range of products with its modern designs, is one of the sought-after furniture pioneers that continues its service without compromising on quality. The company always follows fashion and instantly implements modern innovations.

The company, which has a wide customer base, has managed to become a popular and well-known brand in the sector. Combining its experiences from the past with the aesthetic and elegance understanding of its consumers, Razzoni Furniture contributes to the national economy with its professional staff. The company aspires to have an international value in the mattress industry and to become a global brand. We talked to Ömer F. Hashalıcı, the General Manager of Razzoni Furniture, which works with great concentration to achieve its goals. We got information from Ömer F. Hashalıcı about the company’s work and goals.

How did your journey in the industry begin and how is it going now? I would like to start my questions by getting general information about your plans and projects.

We are a family that has been an industrialist in the sector for more than 30 years. As a manufacturer, my family and I have been serving for a long time in the production of Wadding-Felt used in mattresses and the insulation sector. Therefore, we have gained some knowledge and experience both in the raw material production of the sector and in the production of finished products.

Could you please give information about your production capacity and product range? I also want to know your usage areas.

We produce Bed-Base and Headboard in an area of 3000 m2 in Kayseri. In addition, we have a monthly production of 2000 mattresses and 1000 sets of bases/headboards.

How is your work in e-commerce going?

We attach great importance to e-commerce. In order to establish our sales system on this subject, we have put www.kayseriyatakbaza.com and www.razzoni.com web pages into service of our customers. Due to the pandemic period, we had to postpone our online sales for a while.

What would you like to say about R&D and innovation? Does the industry need new products? I’m also wondering what kind of work you do on this subject.

Manufacturers always have to improve their production and product range. We are aware of this situation and we develop innovative products regionally. When we look at this issue globally, it is necessary to find different solutions for the different needs of each region, because there are various differences between the product range used by each region.

This is clearly reflected in the product variety of many automobile companies. In multinational fast-food companies, we see that products are made according to regions and companies are named according to regions. At this point, we continue our R&D studies regularly.

What suggestions do you have to improve sleep quality? What do you think is the most important issue we should pay attention to when buying a mattress?

The important thing for us is that our products reach the ultimate consumer without any problems. We spend an average of 2700 hours a year on our bed/base. We should not look at this issue only as sleep quality. Therefore, it is important for us to experience both sleep quality and physical relaxation. The most important thing to pay attention to when buying a mattress is that the mattress is suitable for our physical characteristics. A person with a spinal cord problem cannot sleep comfortably on a very soft bed. A mattress that has regional spring distribution and feels different in the weight areas of the body will provide a more comfortable sleep and rest.

I would like to learn about the main reasons that make your products different in the industry. How would you describe this situation?

We are a customer-oriented company. We diversify our products according to the demands of our customers. A customer’s request from any country is very important to us. We strive to serve our customers in the best possible way. We also try to add our own interpretation to our products. Such factors bring us to an important place in the industry.

Which regions do you export to? What are your general views on this subject? I also want to know the ratio of your exports in your total sales.

We increased the share of our production and sales in exports up to 70% in 2021. Exporting develops the manufacturer and gains different experiences. In addition, exports provide a great support to the development of our country. We export to European countries, the United States and neighboring countries. It is very important for us to produce more value-added products because we are a company that constantly improves our export volume.

We have a very big competitor like China in the global conjuncture. I think that our country and we can take a huge share in this competition with the Price/Benefit index. In this context, the pandemic period brought positive points to our country. I hope that we can make a lot of profit from this process and increase our export rate to 90%.

I conclude our interview by asking about your goals and plans in the sector.

Our industry is huge and that’s why we need to work hard. We want to increase our production capacity, but it is more important for us to produce value-added products. In Europe and the United States, we aim to be more active. Therefore, we are planning to increase our sales channels. We will continue to be one of the most important companies in the sector by improving our production standards.

The post Razzoni Furniture is rising with its innovative approach appeared first on SleepWell Magazine.

People show great interest in healthy and quality mattresses

Especially after the pandemic period, people want to have a more efficient sleep experience by giving importance to healthy and quality mattresses.

The mattress market is growing by leaving the furniture sector, especially with the stores opened after the pandemic period. After the pandemic period, the pace of the mattress industry has clearly increased. The fact that people stay at home for a long time has brought the demand for technological products to the top. People who want to reach a healthy and quality sleep increase the competition in the mattress industry.

Competition in the mattress market, which has grown by leaving the furniture industry with its own concept stores, is increasing day by day. People show great interest in quality, ergonomic and technological products. For this reason, companies that initiate R&D processes and expand their research aim to eliminate body pain caused by mattresses. Companies enable people to start their day fresh with ergonomic and orthopedic mattresses that take the shape of the body. On the other hand, mattresses that are suitable for room conditions also attract attention.

In addition to ergonomic mattresses, mattresses for stress reduction made from products such as sand and seaweed also come to the fore in the mattress market. During the pandemic period, hygienic mattresses and textile products that kill bacteria were also launched. New products are being produced in the mattress market and the variety of mattresses is increasing. Thus, the mattress change times were also shortened. The mattresses used to be changed every 20 years, now they are changed every 5-6 years. For this reason, it is clearly seen that the habit of mattress consumption has changed with the pandemic process.

Diversity is increasing in the mattress market

Nuri Gürcan, Chairman of the Furniture Industry Businessmen’s Association (MOBSAD), stating that the diversity in the mattress industry has increased with the pandemic process, said that 5 million mattresses are sold annually in Turkey and that the mattress market has grown and developed.

Emphasizing that there are 30 national brands in Turkey and that the sector has grown more during the pandemic period, Gürcan, “The main purpose of mattress models is to ensure that people get better and quality sleep. Ergonomic mattresses, which completely take the shape of our body, help us to start the day more fit. Mattresses produced with the best technology make our body aches less and we become more energetic. There are many types of mattresses, from seaweed-infused mattresses to smart mattresses. Compared to the past, mattresses have diversified and improved,” he said.

Consumers instantly adapt to new trends

Stating that the mattress does not have the largest share in furniture yet, Doğtaş Kelebek Furniture CEO İsmail Doğan said that people’s habits have changed. Noting that the frequency of mattress changes has increased, İsmail Doğan said, “With the increase in hygienic factors and customer awareness, people adapt to new mattress trends much faster than furniture. Especially the mattresses, which help to eliminate health problems, prevent back and neck pain. Mattresses tend towards spinal health and people’s sleep quality improves. Therefore, people show great interest in sleep world trends and contribute to the growth of the industry.”

Expressing that the concept of “healthy sleep”, which has been ignored in the last few years, has become more important with the pandemic period, İşbir Holding CEO Metin Gültepe continued his words as follows: “There will be situations that the pandemic will change in our lives. The effect of sleep health on the immune system and the search for deep and uninterrupted sleep will be one of the most important factors. As the search for a quality sleep experience increases, the market and the industry will become even more valuable.”

The mattress industry is developing with technology

Stating that new products are attracting attention in the mattress market and digitalization has come to the fore, Metin Gültepe, CEO of İşbir Holding, “Technology will play a more important role in the mattress industry in the future. Technologically oriented production is at a very important point in all areas from mattress production to sleep technologies. Therefore, we think that the trends that focus on technology will prevail,” he said.

Emphasizing that the mattress industry carries out new generation applications through national and international collaborations, İşbir Holding CEO Metin Gültepe concluded his words as follows: “New technologies and products designed from the experiences of companies gain importance. Consumers have many product expectations. Technologies that measure and analyze sleep health and sleep quality by centering and increase the sleep experience draw attention. The mattress, leaving the definition of “a product to sleep on”, becomes one of the important elements that increase our quality of life.”

Turkish companies mobilize the mattress market

Turkey is also at a very important point in the production of mattress components and contributes greatly to the rise in the mattress market. Thanks to the high quality products produced by hundreds of component companies such as Boyteks, Boyçelik, Aydın textile, Elektroteks, Milkay, Mert Makina, Ümit Makina, Sefox and Metal Matrix, better quality mattresses are produced in Turkey. Companies are working to design healthy and high quality products and mobilize the mattress market.

Turkey ranks 15th in mattress production

Turkey has become a rapidly rising value in the world mattress market in recent years. Turkey is the 11th mattress exporting country in the world with 200 million dollars of exports. With an annual production of 6 million mattresses, Turkey continues to exist as the 15th largest mattress manufacturer. It is 90% of the spring mattress production in the world and in Turkey. Foam mattress rate is at the level of 10 percent. Recently, with the increasing production of spring mattresses, large producer groups started to produce springs. This situation causes the mattress market to rise rapidly.

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Sleep apnea, which causes waking up tired in the morning, reduces people’s quality of life. On the other hand, sleep apnea can even cause sudden death at night if left untreated.

Sleep apnea is defined as the interruption of breathing tens or hundreds of times during sleep due to the contraction that occurs after relaxation of the muscles surrounding the airway. Sleep apnea, which is the second most common sleep disorder after insomnia, can be seen in young people, even in children, due to the increase in obesity prevalence. Moreover, if it is not treated, it can result in sudden death, especially at night or in the morning, due to the problems it causes, as well as significantly reducing the quality of life!

Acıbadem Taksim Hospital Neurology Specialist Dr. Mustafa Emir Tavşanlı, warning that the oxygen rate in the blood decreases during sleep apnea when breathing is interrupted, “Fluctuations in oxygen levels can damage the tissues in the body. In particular, damage to vascular structures can cause occlusions in the veins. Sudden spikes in blood pressure may also occur. Then it increases the risk of cardiovascular and cerebrovascular diseases known as heart attack and stroke. For this reason, it is vital not to be late for treatment,” he said.

Obesity is the most important risk

Emphasizing that the risk of sleep apnea increases after the age of 40 in men and after menopause in women, Acıbadem Taksim Hospital Neurology Specialist Dr. Mustafa Emir Tavşanlı continued his words as follows: “Especially being overweight is the most important risk factor for sleep apnea. According to studies, a 10% increase in weight increases the risk of sleep apnea by 6 times. In addition, if the neck structure of the person is short and the path through which the air passes in the throat is structurally narrow, the risk of apnea increases. On the other hand, some genetic diseases, conditions such as hypothyroidism and acromegaly also cause sleep apnea. Some drugs, smoking and alcohol consumption can also trigger sleep apnea.”

Uninterrupted breathing with compressed air!

Acıbadem Taksim Hospital Neurology Specialist Dr. Mustafa Emir, “Sleep apnea is determined by ‘polysomnography’, which monitors the patient’s sleep for one night and records various parameters such as brain activity, respiration, heart rhythm and body muscle movements. These tests also measure the severity of sleep apnea. In the treatment, we give compressed air to the patient. With this method, we aim to overcome the obstruction in the airway and to continue breathing without interruption. In general, the device that constantly gives positive air pressure, which we call CPAP, is sufficient,” he said.

Neurologist Dr. Mustafa Emir Tavşanlı continued his speech as follows: “In some patients, surgery may be considered for structures that narrow the anatomical structure of the throat and nose, because this stenosis can sometimes prevent the use of a compressed air device. As sleep quality improves with treatment, the patient’s complaints disappear. In addition to this treatment, it is also important for the patient to lose weight. If the patients lose enough weight, the pressure of the patients decreases and some patients may not need device treatment.”

If you have these symptoms, don’t waste your time!

“Although patients often complain of snoring, this is not the only symptom,” said Dr. Mustafa Emir Tavşanlı lists the warning signs in terms of sleep apnea as follows:

• Loud and intermittent snoring
• Recognition of the interruptions in the patient’s breathing by the people around him.
• Waking up as if suffocating
• Feeling the need to go to the toilet at night
• Sweating at night, especially on the neck and chest
• Getting up tired in the morning
• Being sleepy and tired during the day
• Waking up with a headache in the morning
• Forgetfulness, attention and concentration disorder

The post 9 important signals of sleep apnea! appeared first on SleepWell Magazine.

People get lost in many details when buying a mattress and the process of buying a mattress takes a long time. Which mattress is the most suitable for your body type and economy? That’s why we’ve researched the most important things to consider when buying a mattress.

The subject of buying a mattress has changed a lot in the last few years. It is very important to buy the most comfortable and supportive mattress to help people have a more comfortable sleep. The most comfortable pillows and mattresses are one of the most important criteria for sleepers. That’s why we have prepared a mattress buying guide to help people buy the most suitable mattress for their size.

Don’t get lost in the details!

All the considerations when buying a mattress can be overwhelming, so be careful not to analyze. There are so many options on the market. Rest assured that most options in a given price range are comfortable and supportive. You’ll probably feel much better in your new mattress than in an old mattress that’s out of date. With mattress companies’ generous return policies, you’re less likely to buy the “wrong” mattress. So keep our tips in mind and don’t let anyone complicate your mattress buying decision.

We hope this mattress buying guide will save you time, money and inconvenience for better sleep. In each of the topics below, we delve into the fundamentals of the purchasing process.

There are many issues that we need to know when buying a mattress In today’s world

You probably have a lot of information you gather from all the mattress ads on Facebook, TV, and podcasts. The mattress industry is full of many new brands and options. Here are the conditions that have changed and improved in the last few years:

These days, it’s easy to buy a mattress online. In fact, it is considered a better option in today’s world. Whether that matters is up to you, but we can safely say that many reputable, high-end brands now sell mattresses online. Most modern mattresses are one-sided and should not be turned. Also, many mattresses do not need box springs.

The mattresses are sent in the box. These boxes are small and heavy. You don’t need to haul up stairs, delivery truck and 2 guys. Also, if you don’t like the mattress, you don’t have to try to put it back in the box to send it back.

In recent days, mattress innovation isn’t just about coil type or lumbar support. Instead, it is made of non-toxic materials. You can get mattresses that are affordable and have “smart” features (like sleep tracking or temperature control).

We can find quality and affordable mattresses

Mattress manufacturers and retailers have traditionally enjoyed very high margins. Mattress prices have plummeted, thanks to online mattresses, factories and direct retailers changing and improving the industry. This has increased our likelihood of finding high-quality mattresses at more affordable prices.

Most online mattress retailers try to offer foam mattress types because online foam mattresses are easier to ship. Therefore, if you are interested in a foam mattress, you become a more valuable customer. However, many online brands are still working on spring/coil mattresses.

Factors in warranties, return policies, shipping and other fees

Most mattresses have a warranty that lasts about 10 years and includes manufacturer’s defects. So make sure you are comfortable with the return policy. These warranties usually come with many restrictions. Read detailed articles on this topic. For example, you should use a suitable foundation to support the mattress, such as a bed base or platform mattress. Otherwise, most warranties may be voided. Also, it is not worth buying a very long warranty. When your warranty expires, you’ll be ready to buy a new mattress or any issues you’re experiencing will be out of warranty.

Mattress return policies have become more generous thanks to online mattress retailers, and in most cases you can return your mattress for a full refund. Many online retailers have a 100-day trial period and free returns. Also, most firms take the returned mattress and donate it to a local charity. Regardless of where you purchased your mattress, be sure to read the return letter. Some mattress companies may charge a return shipping fee or disposal fee.

Traditional retailers may also charge you for delivery and setup, but the delivery team will set up your mattress at your home. Most online retailers will ship the mattress to you for free in compressed form. Compressed mattresses can be very heavy. So you also need to have some muscle strength to get it into your bedroom.

Is it more advantageous to buy the mattress online or in the store?

There is no doubt that more sophisticated factories, direct and online retailers have transformed the mattress industry over the past few years. It made the shopping process easier and more transparent. On the other hand, stores operating in real places still have advantages. Research these pros and cons thoroughly before you decide to buy your next mattress.

When you think of a conventional mattress, you think of a spring mattress with steel coils and often tufts (with recesses in the surface). These types of mattresses have more of the expected fluffy feel.

In the spring mattress category, you can find the widest price range and the widest selection. These mattresses are more traditionally sold in specialty mattress stores and department stores. Many models are offered to the consumer with cushioning layers, cushion surfaces or gels to increase their comfort and luxury.

There are four types of coils available: Bonnell (cheapest, least durable), continuous (one piece of steel, durable), bonded (bonded coils, good for back pain, transferring lots of motion), and Marshall (softer, individually wound). Consumer Reports doesn’t see a significant enough difference to warrant worrying about coil type. However, better quality mattresses are increasingly using Marshall or individually wound coils, which adapt better to your body and reduce the transmission of motion. Thus, you are less likely to wake up with your partner’s movement.

Generally, premium quality mattresses have 600-1000 coils. You just have to pay special attention to some mattresses that use fine gauge coils to increase the number of coils.

You may hear the term “edge brace,” which is the covering on the edge of the mattress. Side support is only available on spring mattresses. It is not found in foam mattresses because it is needed to support the springs in spring mattresses. Some mattress retailers say that if you choose to sit on the edge of the mattress in the morning, this edge will help you stay in place. Most people do not care about this criterion when buying a mattress.

The super-comfortable pillow of a mattress may tempt you, but over time this layer will compress and sag. Choose a mattress with a quality quilted cover and use a mattress pad or feather mattress to get that extra cushioning. So you can replace these extra components as they wear out.

Spring mattresses

You should choose a more traditional mattress feel. You can also choose a plush type of comfort material (like polyester or cotton based) for its top layer. These elements are crucial as opposed to a foam-like layer that fits your body and keeps you from moving too much on the mattress. Of course, if you are looking for extra features for the mattress, it is normal for the prices to rise.

Foam mattresses

Foam mattresses contain foam material in various combinations. The mattress has no coils or springs. Foams are a soft material and absorb movement well. It gives a sinking, soft, harmonious feeling to the body. This situation is of varying intensity. What you feel depends on the level of sinking and springing.

Most mattresses offered online are foam, as they are easier to compress and ship. Marketers claim that these mattresses are more pressure-relieving than spring mattresses.

Foam mattresses are typically covered with softer topsheet foams that give the mattress a distinctive feel. These mattresses have a stronger support foam at the base. Usually this top layer consists of memory foam or latex. Most foam mattresses do not transfer as much movement as the inner spring. Foam mattresses have less rebound factor, but latex has a more springy feel versus memory foam.

Top layer foam will affect your habits

All foams have a different squishy feel than a coil feel, but the two main types of foam (memory foam and latex) have a different feel. Memory foam gives a slower sinking, sculpting feel. When we apply pressure by lying on the memory foam with our body, the mattress will hug us and contour our pressure points.

The latex gives people a little more springiness and bounce during compression. It also has a faster response time when opening the mattress. The higher-feeling latex pushes back despite collapsing inward. As a result of different processes, two types of latex are formed. These are talalay latex and dunlop latex. When we compare the two types, talalay is more expensive, lighter and more airy. Dunlop is denser and heavier.

Chemicals, memory foams are usually made of polyurethane but can sometimes be soy-based. Latex can be all-natural (which tends to be more durable) or a mix of natural and synthetic latex. If you’re worried about chemicals, look carefully at the mattress brand’s material sourcing, use of flame retardants, and certificates of purity and safety.

Warmth retains heat in older memory foam models and is known to most people for sleeping warm. Modern memory foam mattresses are more breathable and cooler. Thanks to cooling gels and other additives, they have these properties. Latex is cooler and naturally more breathable than most memory foam.

Memory foam density

If you’re considering a memory foam mattress, you’ll also want to consider the density of the foam. Density will affect how firm your mattress feels.

Hybrid mattresses

Hybrid mattresses are typically thick and constructed with a coil base covered with a flat top layer of foam. Hybrid mattresses, which are very fashionable right now, are designed to give you the best. These mattresses have a distinctive structure with the slow-response and formative feel of a foam mattress balanced by the bounce of a traditional inner spring.

These mattresses are slightly more expensive than similar quality foam or spring mattresses, and most of that cost is on the market. If you are more interested in a spring mattress and want something that will hug and shape your body a little more, you should explore this situation.

Adjustable air mattresses

An adjustable air mattress is a type of mattress that you can adjust and inflate to achieve your desired level of firmness. There is an electric pump attached to the mattress and usually both sides of the mattress are individually adjusted to suit the different preferences of the sleeping partners. These mattresses have comfort layers made of materials such as foam or polyester.

Support and firmness

The most important factor when purchasing a mattress is how comfortable and supportive it is for you. This choice is highly subjective. It differs from person to person and scientific studies confirm this. Comfort is about pressure and relief. If your mattress is putting too much pressure on points of your body, it can give you a pins and needles feeling. This causes you to turn left and right a lot while you sleep.

Different mattress types will affect some people’s perception of comfort as they have different structures. Foam mattresses are generally considered more pressure-relieving than spring mattresses, but many people don’t like the stinging feeling of foam.

Mattress comfort is often related to your sleeping position. Thus, your body stays in a neutral alignment and your head, neck and shoulders stay in a straight line. In general, the following should be noted:

Side sleepers prefer softer mattresses. Because of this, the hips and shoulders do not withstand much pressure and may sink. On the other hand, back sleepers choose a medium firm mattress. Stomach sleepers like to sleep on a firmer mattress that does not sink to reduce the distance between the mattress surface and the head.

Almost all of us spin around at some point, and many people share their mattress with a partner. In addition, the firmness level of the mattress is personal in terms of comfort and support. Therefore, it is difficult to give advice for everyone in general. Still, there are some things to keep in mind. Some of these are as follows:

A common perception says that a hard mattress is a pain reliever for your body, but this is actually not true because comfort varies according to the firmness of the mattress. It becomes personalized. Firmness depends on the mattress manufacturer and one manufacturer’s mattress shape may be softer than another. This is why reviews and research are important.

Your body type, height, weight, structure will also affect how you perceive mattress firmness. Among foam mattresses, some mattresses, especially from online brands that only offer 1 choice, have several layers of different types of foam.

This is claimed to help brands adapt their mattresses to the sleeper and adapt sleepers to more than one type of sleep. On the other hand, if couples have very different preferences, they can use a double chamber adjustable air mattress. They can also use mattress pads.

Heat retention and breathability

One of the most common complaints about mattresses, especially memory foam, is that some people think they are sleeping hot or not breathing. Temperature control in sleep is a very controversial topic. As this issue is such an acute problem, most mattress manufacturers have sought ways to keep their mattresses cool. So with modern mattresses this becomes less of a problem. This issue stands out as one of the factors that should definitely be considered when buying a mattress.

The post There are golden rules that we should pay attention to when buying a mattress! appeared first on SleepWell Magazine.

Türkiye’de çıkan orman yangınların söndürülmesinin ardından ihtiyaç sahibi bölgelere yardımlar devam ediyor. Bu kapsamda, İşbir Yatak Antalya’dan sonra Marmaris bölgesinde yangından zarar görmüş bölgelere yardım etmek için harekete geçti. İhtiyacı olan vatandaşların ihtiyaçlarının karşılanması adına, içerisinde yüzlerce yastık ve yatağın bulunduğu araç Marmaris Belediye’sine ulaştı.

Yaralarımızı saracağız

Konuyla ilgili açıklamalarda bulunan İşbir Holding CEO’su Metin Gültepe, “Ülkemizde çıkan yangınların söndürülmesi ile biraz da olsa rahat bir nefes aldık. Ancak, bu yangınlardan maddi ve manevi olarak etkilenen pek çok vatandaşımız bulunuyor. Bu noktada, marka olarak zarar görmüş vatandaşlarımızın her anlamda yanlarında olduğumuzu bir kez daha belirtmek isterim. Bu kapsamda, değerli sanatçımız Haluk Levent’in, twitter hesabından yapmış olduğu paylaşımla birlikte hızlı aksiyon alarak Marmaris’te yangından zarar görmüş kişilere yatak ve yastık ulaştırabilmek için tekrar harekete geçtik. Peş peşe yaşanan doğal afetler ile zor bir dönemden geçiyoruz. Ülke olarak, bu dönemde birlik olmaya her zamankinden daha çok ihtiyacımız var. Bu nedenle, yapılan yardımların daha da artmasını temenni ediyorum. Umuyorum ki, el birliği ile yaralarımızı en kısa sürede saracağız,” diye konuştu.

Ülkemizin yanında olmaya devam edeceğiz

Her fırsatta, ülkemizin yanında olmaya devam edeceklerine dikkat çeken Gültepe, “Geçmişte, İzmir ve Elazığ’daki depremlerde, sağlık çalışanlarımızın ve devletimizin yanında olduğumuz gibi bugün de elimizden gelen her türlü desteği sağlamaya hazırız. Daha önce, depremden ve yangından etkilenen vatandaşlarımız için yüzlerce yatak, yastık ve yorgan yardımında bulunduk. Ülkemizde yaşanan yangınların ardından, ilk olarak Antalya bölgesine yola çıkan aracımız şimdi Marmaris için yola çıktı. Bundan sonraki süreçlerde de her fırsatta ülkemizin yanında olmaya devam edeceğiz. Yapmış olduğumuz yardım hareketimiz ile diğer markalara da örnek olmayı diliyor ve bu iyilik hareketini hep birlikte büyütmeyi arzu ediyoruz,” şeklinde konuştu.

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