Insomnia and sleep apnoea are turning us into major health service consumers, causing us to be less productive at work, and may even lead to serious accidents.

If you can’t sleep ot night, you’re not alone. Around ten per cent of the population suffer from insomnia, where you have trouble falling a sleep, wake up frequently ot night, and still feel tired when the morning comes.

- When you feel tired ond indisposed, your performance at work suffers, says Børge Sivertsen, professor ot UiB’s Department of Clinical Psychology and sen lor researcher at the Norwegion Institute of Public Health. Sleep apnoea is a more several problem, offecting four to five per cent of the population. Sufferers can stop breathing for up to 40 seconds several times during the night, putting o huge strain on the heart.

As a result, they have many micro-amakenings that stop them from reaching deep sleep.

Bad night, bad day

According to the sleep sdentist, o recently published study from the United States puts the annual losses from insomnia alone ot 63.2 billion US dollars. Only a third of this was due to actual obsence from work; two thirds was due to o loss in productivity while ot work.

- An Australian study found that about two per cent of Australia’s GDP is lost due to sick leove coused bu insomnia and sleep apnea disorder. This shows how common these diseases are and how much they affect work, Sivertsen says.

Danger on the roads

In their own woys, each sleep disorder also has a strong impact on accident statistics. For example, lorry drivers have sedentary jobs, ond this increases the risk of developing obesitu and sleep apnoea.

- The diseose is a major cause of the many traffic accidents on American roads, Sivertsen says. As for insomnia, drug use can cause problems. Sivertsen’s studies show that sedotives can cause users to feel less rested during the daytime.

- Sleep medication may work in the short term, but after six weeks of us© we noticed a decrease in deep sleep. Sleep may be uninterrupted, but you may not necessarily get quality sleep, he says.

Testing every treotment there is

Sleep disorder sufferers ore often major health care users, which leods to on increase in social costs.

- When you feel bod, you will try every treotment there is. There is an overconsumption of alternative methods amongst insomnia sufferers. They often consume too much alcohol and visit their GPs, psychologists, physiotheropists, and chiropractors more often.

Sivertsen wants insomnia treotment to became more accessible, and to include cognitive behavioural therapy.

- Several recent studies show that the internet can be used to offer good and cost-effective methods of treatment. This is particularly true in areas where sleep centers are few and far between, he suggests.

The post Sleep problems cost billions appeared first on SleepWell Magazine.

Better Sleep Council finds that one in four Americans in a relationship would rather sleep alone.

A recent survey conducted by the Better Sleep Council to learn about couples’ sleep habits and problems shows that 26 percent of U.S. couples get a better night’s sleep when they’re alone in bed versus sleeping with their partner.

“Most people would agree that a lack of sleep can cause grumpiness and irritability, but The Centers for Disease Control and Prevention went so far as to declare insufficient sleep ‘a public health epidemic,’” said Karin Mahoney,  director of communications, the Better Sleep Council. “That’s a powerful statement, and one we felt was worth examining further.

Our survey clearly demonstrates that couples often face obstacles to getting better sleep, and that can add stress to the relationship.”

The survey results (and accompanying infographic) demonstrate the importance of couples working together to create a healthy sleep environment by selecting the quality and type of bedding they need to achieve a restful night’s sleep. For example, the survey shows cuddling close brings comfort for some – 13 percent say they “spoon” or cuddle close the whole night through - while a large majority (63 percent) prefer to sleep without touching their partner, and almost one in 10 report sleeping in a different room.

“We know how important sleep is to health and happiness, and studies show having a lifelong partner can provide some of these same benefits,” said Lissa Coffey, lifestyle and relationship expert. “It’s interesting to examine the two issues together and see how they might be working against one another. Couples seeking healthier, happier lives and relationships often need to consider how they can improve how they sleep together.”

So what are couples’ issues in the bedroom?

Disagreements over temperature (i.e., one likes it warm, one likes it cool) top the list of partners’ complaints, with tossing/turning and snoring rounding out the top three. In addition, 28 percent of respondents point to the quality, age or firmness of their mattress as an obstacle to getting a good night’s sleep with their partner.

“The importance of bedroom atmosphere, sleep habits and mattress preference become a little more complicated when two people are involved,” said Mahoney.“ Agreeing on bedtime, bed coverings or even bed size and mattress type needs to be a two-person decision, if both are going to sleep comfortably every night.”

While 85 percent of respondents report that they have problems sleeping at night, men claim to have less trouble sleeping than women. And it seems that as people age, they tend to sleep apart more, with couples 55 years and older being the least likely to cuddle and spoon and the most likely to sleep in separate bedrooms.

Does this mean that the American couple dreams of sleeping apart?

Not exactly. Only 18 percent of respondents said that their dream home has separate bedrooms. “Being close to the one you love can foster health and happiness, but not if it affects your sleep,” said Coffey. “The key for couples? Work together to create a healthy sleep environment that meets both of your needs.”

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An evaluation and solution formula by Ashley Sleep who offers five tips for overcoming common culprits of sleeplessness.

From snoring partners and lumpy mattresses, to old pillows and bedhogging pets, there’s a lot going on in bedrooms around the world. Unfortunately, it’s wreaking some serious havoc on the quality – and quantity – of sleep we’re getting.

“According to some experts, the average American sleeps just six-anda- half hours a night during the workweek and just over seven hours on weekends – that’s well below the suggested 8-plus hours per night,” says Denny Bradford, Director of Ashley Sleep. “The fact is, sleep plays a pivotal role in our health. A good night’s rest can help boost your immune system, making you less susceptible to disease and illness – and some studies even suggest that proper sleep can energize your body’s metabolism, making it easier to maintain a healthy weight.”

So what’s keeping us awake? Here’s a look some factors that can often play a major role in sleeplessness:
*A Snoring Spouse
* Pets in the Bed
* Partner’s Motion

If these sound all-too familiar, Ashley Sleep offers five easy ways to improve your sleep so you can seize your day, every day:
Decide if your mattress is a good fit. If you have a spouse that tosses and turns, or pets that share your bed, a memory foam mattress – or gel mattress with memory foam – may be a good fit. Memory foam contours the mattress to the body and helps alleviate pinches and pains that can cause restlessness. It also absorbs motion so that each partner is supported independently. Control the snoring. Since allergens can be a cause of snoring, make sure to rid the room of any potential snoring hazards like dust, mildew, fungus and pet hair. You can do this by replacing pillows yearly and by regularly washing sheets and keeping the room clean and vacuumed. Latex Mattresses may also help with snoring since they’re more resistant to bacteria, mold, mildew and dust-mites. If you’ve tried every possible remedy and the snoring just won’t go away, it may be time to see a professional.

Take advantage of the weather! With the fall season officially upon us, the cooler weather can actually work to your advantage – and save you some money on your heating bill.

Optimal sleeping temperatures in the bedroom should be somewhere between 68 and 72 degrees – so no need to crank up the heat too high. Fall’s shorter days can be beneficial to your sleep, as well, since the sun is early to set and late to rise. A darker room means better sleep.

Keep the family room OUT of the bedroom. A bedroom should be a personal sanctuary, an inviting place that reflects your personality and taste. Unfortunately, many people also use their bedroom as a home office or TV room. Reserving this space for sleep alone will lead to a more restful environment and better night’s sleep. Be routine. Keeping a nighttime routine isn’t just for kids; it can also help improve your level of sleep. Whether it’s a hot bath, a book, journaling, or a cup of decaf tea that does the trick, be sure relax and unwind before bedtime so you can be at your best the next day.

The post Are You Getting Enough Sleep? appeared first on SleepWell Magazine.

International Sleep Products Association performed well in 2012 and welcomed nearly 80 new members from different parts of the world including Turkey.

Membership in the International Sleep Products Association ( ISPA ) is strong and growing. ISPA welcomed nearly 80 new members in 2012, with many of the new members reflecting the industry’s diversity: start-up companies, veteran mattress producers, component suppliers, and ISPA ‘s newest membership category, manufacturers of top-of-bed accessories.

“We at Boyd Specialty Sleep Products see the value in belonging to a uniting front like ISPA ,” noted new ISPA member and Boyd Specialty Sleep Products President Denny Boyd. “We look forward to actively participating in ISPA and helping advance the interests of this industry.”

“In addition to being a part of a worthwhile professional community, we work collectively as a united group, which exponentially increases our chances of success,” said ISPA Chair Gerry Borreggine. ISPA has delivered strong member benefits and services since it was founded nearly 100 years ago in 1915. All programs and initiatives are set to support the mattress industry’s growth, profitability and stature. Government advocacy was especially active last year as ISPA successfully defeated several state bills that would have undercut industry efforts to generate an efficient and responsible mattress recycling program.

New member Conor Stapelton of Gabriel Scientific and SleepAngel echoed these sentiments. “SleepAngel is a start-up business aiming to get big quickly. At this point in our business life cycle, we depend upon the network, resources and lobbying of an umbrella organization to advance our own interests. ISPA helped us to expand our market reach and influence stakeholders in our marketplace that otherwise would not have been available to us. We hope our association will continue to be a long and caring one.”

“We would not be who we are today without the strong and continued support of our members,” noted ISPA President Ryan Trainer. “ISPA is deeply engaged today in addressing several important industry-wide challenges and opportunities. Now more than ever it is important for this industry to speak and act with a united voice. We look forward to working with these new member companies and welcome their input and contributions to ISPA’s programs.”

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Coming off a very encouraging preview at the High Point Market this past fall, Therapedic International officially released its new Agility line at the World Market Center during the recent winter Las Vegas Market here. The product was enthusiastically received by the dealers who saw it at the Therapedic showroom, with many dealers placing orders for it, for immediate delivery.

The four-number line-up will retail from $1,299/queen size to $2,999/queen size. All models feature a bright floral cover design, accented by the Pantone color of the year, tangerine, border. Many dealers commented on the attractive and attention getting look of the product. The distinguishing feature of all the Agility models is the micro pocket coils and the mini-micro pocket coils used in the construction.

The pocket coils are made unlike any other, in that they are not sewn or glued together. Instead, they are held together by a three-way stretch fabric which gives the coils a free range of movement, allowing them to respond to surface movement in a complete 360-degreee circumference, giving the mattress a very agile sleep surface.

The coil counts in the individual models range from 736/queen in the opening model, to 5472/queen coils in the top model. Of interest to many dealers at this market showing was the durability testing that was just released on the product. The testing was done at Hickory Springs in Conover, NC. The product performed superbly on all testing completed under laboratory conditions.

A Hexagonal Juggernaut Rollator Test was performed to simulate ten years of mattress life usage. 100,000 cycles of this test were performed. The entry level model lost just 13% firmness at the conclusion of  this test.

The top model lost only 3% firmness. Even more impressive was the fact that the models sustained between 0% and 3% of its percentage profile height loss during the testing. “I have tested many mattresses over the course of my career,” said Jimmy Bush, executive vice president of Hickory Springs, “and I’ve never seen a product perform as well as Agility did during durability testing.” “This is a tremendous endorsement about the support and durability characteristics of Agility,” said Gerry Borreggine, president and CEO of Therapedic.

The post Therapedic International ’s Agility Beats the Rollator Test appeared first on SleepWell Magazine.

Latest furniture trends displayed, future trends set!

After seven intense days, the imm cologne closed its doors with good to very good results. 1,250 companies from more than 50 countries showcased the latest trends for the coming year and – including estimates for the last day of the fair – attracted 142,000 visitors to Cologne.

Beds, mattress technologies and sleep products as well as their raw materials had been placed in Hall 9 and Hall 10 as always. There were quite new technologies for wooden bed systems, organic and environmentally friendly mattress production. Hall 9 had more of newest technologies and very interesting systems for quality sleep. Even if not as much as Interzum, IMM had a strong exposure of the mattress and bedding industries.

This year, there was a 13 percent rise in the internationality of the visitor structure – a significant increase. The international furnishing fair was able to report particularly positive growth in the emerging markets of Eastern Europe and Asia that are so important for the sector. “This result is a great signal for the imm cologne and confirmation of a performance befitting a leading international fair,” said a visibly satisfied Gerald Böse, CEO of  Koelnmesse.

“With this trade fair duo, we have written the next chapter in the success story of the imm cologne and LivingKitchen. Cologne is the absolute focal point of the furniture and kitchen industry – especially when it comes to business,” continues the trade fair corporation’s chief executive officer. Dirk-Uwe Klaas, Chief Executive of the Association of the German Furniture Industry (Verband der Deutschen Möbelindustrie), came to a similarly positive conclusion: “The imm cologne 2013 was an outstanding trade fair - the German furniture industry is more than satisfied. Despite the wintery weather, visitors flocked to the exhibition center in droves.

We are delighted to report numerous new contacts and customers as well as a pleasing amount of ordering activity. The marked increase in the number of foreign trade visitors is another important component for the fair’s enduring and sustainable success.”

On course for growth: internationality of visitor structure increases

A total of 142,000 visitors came to the metropolis on the banks of the Rhine. With foreign visitors accounting for a share of 42 percent (based on the trade visitor days), the imm cologne and LivingKitchen were once again very international trade shows. On the one hand there were considerably more buyers from Europe, especially from the Russian Federation and traditionally strong countries like the Netherlands, Belgium, Austria, Italy and Switzerland, on the other hand there was also a marked rise in the number of visitors from Asia – and especially from China.

The Public Days were also very well attended. Around 43,000 consumers came in search of inspiration from the furnishing worlds on show. “We’re delighted that the imm cologne and LivingKitchen met with such great interest from consumers too. This good result is due in no small part to the way the concept behind the trade fair duo has been expanded. We want to build on this success and increase the attractiveness of our fairs from year to year,” says Katharina C. Hamma, Chief Operating Officer at Koelnmesse.

Opinions on the trade fair: Heiner Goossens, CEO of Rolf Benz AG & Co.KG, Nagold “We had a good volume of national and international visitors and good-quality visitor volume as well. For Rolf Benz, this was a successful trade show appearance in business terms as well.”

Karl Sommermeyer, CEO of himolla Polstermöbel GmbH: “We’re pleased with how this year’s trade show went - especially because of the quality of the business we did here at the imm cologne. It was helped by the fact that, happily, the furniture business got off to a good start in January, so the dealers came to Cologne in optimistic mood.”

The perfect setting for good business: trends at the trade show This year too, exhibitors set off a real “fireworks display” of new products, providing enduring proof of their huge capacity for innovation and the industry’s multifaceted versatility.

Trends * Megatrend: the nature theme * Upholstery fabrics with subtle stripes, zigzags, floral, abstract or geometric patterns * Small, free-standing, functional upholstered furniture with soft, rounded corners and edges * Boxspring beds * Wall units (highboards, lowboards, display cabinets) * The combination of good design and good quality * Colours: strong plain colours, blue, grey * Oak in all its variations * Concealed LED technology

The post IMM Cologne , a source of inspiration! appeared first on SleepWell Magazine.

Power Sleep is Taiwanese company established for the improvement of sleep barrier so as to achieve new sensation of perfect sleep.

Power Sleep is a product based on the cooperation of sleep medicine between Elza Company of Germany and Greensweet of Taiwan, and it is “the technology brand of professional sleepmedicine” noted for priority of German workmanship. The company has made use of scientific knowledge in order to achieve the objective of health through sleep.

The company has persisted with ceaseless innovation, sparing no effort on the way to improvement for sleep barrier so that bed will no longer stay with the functions of sleep and reading. They have turned bed to achieve the function of effective exercise as well as physiological detection management in sleep! Until today, the inventions they have included are spine simulation estimation photography system; soft electronic pressure detection of mattress perception system; pillow measurement method based on cervical vertebra; pillow that improves snore of sleep profile: plastic-mold pillow; pillow that can change smell upon emotion; sleep exercise system of moving bed for body cycle; and sleep physiology detection and management service system.

Power Sleep has made use of the most advanced soft electronic pressure detection system from the world to help you experience the special mattress unique for you in real-time, and exploited the most quality raw materials and supplies around the globe in combination of hundred-year workmanship of Germany to customize the mattress uniquely for you. Power Sleep attended IMM Fair held in Cologne in January this year and displayed soft electronic pressure detection system and snort-stoppage pillow, and welcomed professionals coming from Germany, the US, Japan, Israel, Thailand, Taiwan and others many others in their stand at Hall 9. Power Sleep employs raw materials of the finest quality around the world, for instances, organic cotton imported by Cramer Company of Germany, anti-mite antibacterial cotton imported by Fillwell Company of Ireland, horse hair, llama wool, and sheep wool imported by Enkev Company of Netherlands, andindependent spring imported by Argo Company of Germany. Besides, thevendor manufacturer of Power Sleep has especially assigned the independent spring made by Spuhl Company of Swiss, natural latex imported by Latexco Company of Belgium, glue imported by Simalfa Company of Swiss, sisal imported from Sri Lanka, latex pillow imported from the US, and electric bed-seat imported from Elza of Germany, and others like yak quilt, llama quilt, wool quilt, wool pillow, and wool blanket, and so on.

The post POWER SLEEP , new feelings of a quality sleep appeared first on SleepWell Magazine.

The New Year started with 2,658 exhibitors from 62 countries and 66,000 visitors at Heimtextil Trade Fair.

With 2,658 exhibitors from 62 countries(2012: 2,601) and growth for the third year running, Heimtextil 2013 represented not only a successful start to the new furnishing season but also to the new trade-fair year. Around 66,000 visitors from 128 countries (2012: 67,451) came to the trade fair in Frankfurt.

Hall 8 featured an outstanding line-up. There, a range of prominent exhibitors showed off their mattresses, bed linens,bedware and bathroom textiles. In the “Sleep Factory”, which was also located in Hall 8, a series of international bedware and mattress manufacturers presented their innovative products. New ideas and inspirations from the household textile field were on display at “New & Next”, where ten outstanding young companies were unveiling their collections and newest products in Halls 8, 9 and 11. In the premium segment, prestigious companies showed the trade fair public just what high-quality products in the area of bath, bed and table design will be in demand in the new season. Numerous well-known fashion labels also presented their trendsetting home collections.

“Heimtextil has once again underscored its preeminent position as the world’s leading trade fair for home and contract textiles”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt. “The fair also succeeded in maintaining the number of visitors at an almost constant level despite the difficult economic climate prevailing at present.
The level of interest was very high, especially from the USA.

Representatives of the major department stores came. For us, Heimtextil is the leading fair and we invest a lot of money in our presentation. Heimtextil is the platform on which we present our latest products.”

Besides the USA and Canada, more visitors than last year also came from the Russian Federation, the United Arab Emirates, Great Britain, Ireland, CentralEurope (France, Benelux, Switzerland), East Europe (Czech Republic, Hungary, Romania), China and Taiwan. The biggest visitor nations after Germany are Italy, China, Turkey, Great Britain, the USA, France, Spain, the Russian Federation and Poland. Thus, the proportion of visitors from outside Germany amounted to 67 percent (2012: 65 percent).

Consumers could also see the latest furnishing trends on the Saturday of the fair. For the ninth year running, the ’Heimtextil goes City’ consumer campaign attracted well over 2,000 customers and home-textile aficionados to downtown Frankfurt. Under the motto ‘Saturday is Trend Day’, 25 interior decorators, bed dealers and public institutions showed highlights from the fair and trend-oriented decoration ideas.

New: Heimtextil India 2014_At the end of Heimtextil 2013, the management of Messe Frankfurt announced an addition to their international portfolio of textile fairs: “From June 2014, we will offer the market an additional business platform: Heimtextil India in New Delhi. Thus, we will further increase our position as the world’s leading organizer of textile fairs”, said Detlef Braun. “The Indian textile market has always been an international pioneer and is currently the second biggest in the world.

With the support of the Indian government and on the basis of the constant growth in domestic demand, the Indian market for home textile continues to expand. Thus, the prerequisites of our master plan for taking the next step have been fulfilled.” With the new event in India, Messe Frankfurt will expand its worldwide portfolio of fairs for the textile sector to over 40 and thus bring the worldwide industry for home and contract textiles even closer together. The next Heimtextil, International Trade Fair for Home and Contract Textiles, will be held in Frankfurt am Main from 8 to 11 January 2014.

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Offering natural solutions to the sleep products industry, RELAX is an innovative family business in the heart of the Salzburg Lake District.

Participated in IMM Cologne in January this year with a wide range of products, ”Relax – Natürlich Wohnen” was founded in 1990 from the carpenter’s workshop of the Sigl family and today concentrates fully on the manufacture of solid wood furniture. Natural wooden beds and in particular Relax natural bed systems are produced with great success. “The idea behind Relax- Natürlich Wohnen is that you sleep best in the natural, healthy way,” explains Managing Director Herbert Sigl. “For this reason, it is extremely important to us that our products fulfill our high demands in terms of natural materials, ergonomics and orthopedics from the bed system and the mattress to the overlay, blanket and pillow.” The new products fulfill needs that are becoming increasingly more important in our affluent society: Relief of the spine and relaxation of the body through movement in between. RELAX Natürlich Wohnen is well known for its strengths in all areas, from the production to the distribution. Thanks to the use of the latest CNC machines and optimally trained staff, quick and smooth processing of every order is guaranteed by the company.

Natural bed systems
In the production of the Relax natural bed systems, the spring element provides firm support for the body, while the mattress makes the bed pleasantly soft. Special characteristics of Relax mattresses include a very lightweight and natural purity.

RELAX 2000 is the best comfort for your wellbeing. 45 patented threedimensionally supported special spring elements make sure that you spend your night in the Relax bed system as if you were floating. The sink-in depth of 70 mm provides best adjustment to your body and relief of the spine during the night. Thanks to the special spring elements, you can adjust your bed with the provided tension rods according to your personal needs. Special relief for shoulders and pelvis can be effortlessly achieved by taking out or tensioning the tension rods that are arranged in the center of the special spring elements. This bed system fits into any existing bed with lateral support rails.

Naturally, the metal-free Relax solid wood beds would be an excellent choice.

RELAX 3000 bed system is made of a solid beech wood frame equipped with 84 individual three-dimensionally supported wooden plates (for bed size 90/200 cm). With its low assembly height of only 11 cm, this bed system fits in every existing bed with lateral support rails. The specially developed spring element is the centerpiece of the Relax 3000. The wood plate mounted on it with its sink-in depth of 50 mm offers you a very flexible sleeping comfort.

FLEXO LATH FLOOR
The Flexo slatted frame from Relax with 28 multi-layer glued spring contact strips made of natural beech wood, supported in elastic natural rubber caps, guarantees a healthy and relaxing sleep. It optimally adapts to your body thus providing the best support for your spine when lying.

Thanks to its low installation height of only 9 cm, it can be installed in almost any bed. It is equipped with a metalfree seat and foot lifting mechanismso that you can read leisurely or relax in your bed. The electric motor guarantees optimal comfort and can be set infinitely as you wish, with knee bend and shoulder lowering, power disconnection and emergency lowering mechanism. (Low installation height of 13 cm)

NATURFORM
The Relax Naturform with a 90 mm sinkin depth and its flexible adjustment options is ideal for people who sleep on their side and persons of heavy build. The double lamella system is supported on elastic latex elements. Equipped with 42 lamellas at the top and 42 lamellas at the bottom, it ensures relaxation and stability. The variable shoulder-lowering device provides even more individual adjustment options. Turning the lamellas is therefore no longer necessary as, thanks to the symmetric design, they can be reversed as a whole. This bed system fits into any existing bed with lateral support rails. Naturally, our metalfree Relax solid wood beds are the best choice.

NATURFLEX
The Relax Naturflex bed system will give you the relaxation you need as it resilient at the shoulders and the pelvis,supports the other zones of the body, thus providing special relief for your back muscles. Depending on the individual build and needs of your body,you can take out the bottom hardwood lamellas in the shoulder and pelvic areato reduce counter pressure. You thusachieve perfect resting comfort. Naturflex is a slatted frame consisting of 42 hardwood lamellas (9 mm thick), of which 17 hardwood lamellas are arranged in the shoulder and the pelvic area (5.5 mm thick) that are supported by durable elastic latex elements. Naturflex is a slatted frame consisting of 42 hardwood lamellas (9 mm thick), of which 17 hardwood lamellas are arranged in the shoulder and the pelvic area (5.5 mm thick) that are supported by durable elastic latex elements.

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Top 10 bedding producer Therapedic International announced it has launched a new partnership with Istikbal, Turkey’s leading furniture brand. Istikbal will begin producing and selling mattresses and box springs under the Therapedic name immediately, making it the rst Turkish licensee for the company.

“The popularity of U.S. branded sleep products continues to grow around the world. With Turkey’s growing middle class, consumer purchasing power is continuously increasing and we saw an opportunity to introduce Therapedic products to a new audience,” said Therapedic President and CEO, Gerry Borreggine. “Istikbal is a brand name recognized throughout the world and a well-respected company in Turkey that will represent the Therapedic brand with dignity and strength. We are eager to begin this partnership.” Istikbal has been a leader in the Turkish furniture industry for over 50 years.

15 Part of Boydak Holdings, Istikbal is considered amongst Turkey’s most respected brands, producing furniture, home textiles and mattresses. The company currently has over 1,000 dealers throughout Turkey and exports to over 100 countries worldwide with 5,000 international sales points. “As a leading U.S. bedding manufacturer, the Therapedic name is valued around the world. We are thrilled to partner with such a prominent brand that shares our vision of providing customers with high quality products at value prices,” said Mehmet Bilici, President of Sunset International Trade, LLC and the ocial U.S. representative of Istikbal. “Additionally, we look forward to using our extensive resources and inuence in Turkey to bring the Therapedic brand to showroom oors throughout the country.”

Therapedic currently has licensees on six continents, in locations including: Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, United Arab Emirates, Indonesia, Jordan, Morocco, New Zealand, Australia and China.

Therapedic International is a 55-yearold mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top 10 mattress brand, and has signicantly increased its brand awareness and distribution in the related sleep products categories over the past ve years.

The post Therapedic International Partners With Leading Turkish Bedding Producer appeared first on SleepWell Magazine.

It is arguable if one should be so close to his money when sleeping but it is definitely an innovative design developed with the idea that one need not worry about where to keep their money or investments.

It is called Caja de Ahorros Mi Colchón, which literally allows consumers to keep money under mattress. The mattress was innovated by Paco Santos. It apparently sells for about 875 Euros. The bed is featured with a small safe inside. Paco Santos explained that people were not confident about putting their money in the bank because of obvious problems. He said, “I had a hunch that this new product would sell. You see, we’ve got big economic problems in Spain, and people have really lost confidence in the banks

The post Sleep on your money appeared first on SleepWell Magazine.

Overcome your sleep disorder, loose your weigh faster” says, Gizem Seber, a dietitian and a life coach

Sleeping, indispensable for humans, is a period that the body renovates itself and muscles are built and repaired.

Duration of sleep is also related with fat index and the weight of the body. It is a scientifically tested fact that the risk of obesity is higher for those who are deprived of sleep. Those who sleep 8 hours a day are losing 56 percent more fat than those who sleep 5 hours. Those who sleep less than 5 hours, gains 300 calories more than who sleep normally. Stress caused by being awake are not the only cause of energy loss, sleep deprivation may also alter the digestive balance, so they need more sweets and energy. Consumption of some certain foods and drinks may help to get enough sleep, the scientists say. The following are advised for a comfortable sleep. Drink milk, before going to sleep as your mother have done in your childhood. It helps to go to sleep easily thanks to tryptophan it contains. An amino acid, tryptophan rich foods aredried fruits, banana and honey.Carbohydrates are acting as catalyzersto maintain the maximum level of tryptophan during night. Having wrong carbohydrates consumed late in the night may cause weight. Innocent kinds should be preferred. Instead of bread
and cheese, milk and musli, yoghurt and dried fruits are healthier choices. Having light meals one to two hours
before going to sleep helps to get into sleep. Keep away heavy meals before sleep.
Prefer not fat foods. Keep away fried, braised, and fast food especially in the evenings. Since fat are digested slowly digestion continues while in sleep. That cause trouble. Overcome your sleep disorder, loose your weigh faster” says, Gizem Seber, a dietitian and a life coach. Be careful against hidden sources of caffeine. It is a historic fact that overdoses of caffeine cause sleeping problems. Besides coffee, other drinks also contains caffeine, such as black and green tea and others. Chocolate,
carbonated beverages, even decaffeinated coffee may also contain caffeine. It is better to end consumption of caffeinated drinks completely 6 hours before going to sleep. Some medicines also may contain caffeine, especially the diuretics, drugs for influenza. Check the ingredients of your drugs. You may adjust their time of intake by asking your docs. Alcoholics help to get into sleep at the beginning however they lower the sleep quality by causing perspirations, frequent awakening and nightmares. To balance the dehydration caused by alcohol, drink more water before going to sleep. Quitting alcohol as early as possible is the better.

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Doga Furniture Company, which we have built as a furniture workshop in 1992 as ‘bahçekapılı mobilya’, continued its integrated production with a corporation identity in 2006 with the name of ‘Doga Mobilya’ in the Anatolian side of Istanbul.Started its activity with armchair production, our company added cases, corner sets and sofas to its production line.

We started with standard case production but later succeeded to produce patented demountable cases as a first in Turkey. Besides, we dedicated part of our production to some of the leading brands in Turkey. We buy the raw materials such as leather, fabric, foam, etc. from the companies which never compensate on quality. Our experienced staff makes our own production for the products that are mare for ourselves but for company orders, our team and R&D department of customers collaborate for the best models either from our collection or developed newly.Thanks to our capacity and preferred product collection our products are exported to Malta, the Netherlands, Germany and Belgium. We have a usage area of 6,000 in our facilities. We have started mattress production supporting our newly realized base investment. Besides, we offer our products to our customers at three retailing stores.

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Stating that he has been in the sector since 1993 Gunka Yatak owner Muammer Gunes said that quality production was their first philosophy and they recommended their products to everyone. Gunka, which makes quilted for contract market, padded sofa sewing along with spring bed manufacturing, has been serving in Kayseri Organized Industrial Zone on a 3500-m2 area of which 2 thousand m2 is indoor.

Could you please give information about Gunka since the day it was founded?

Gunka, has been founded in 1999. In 2011, we have registered LECTO brand and since then we have been manufacturing our products under this brand name.

Which of your products are in the bed sector?

Along with any kind of spring bed manufacturing, we are serving in the bed sector with quilted manufacturing

for the contract market, padded sofa sewing, bed base and headboard products.

Do you have an R&D department? How do your R&D studies advance?

We have an R&D department which designs different models with different colors and quality every year.

Which countries do you export your products?

Being Romania in the first place, we export to England and Belgium.

What are your capacities of production, exportation and domestic sales?

We are a company which appeals to domestic market more. Every year we sell around 70% of our products to domestic markets. 30% of these products are exported.

Would you like to add something?

As a company, we keep on manufacturing quality products of economic prices and we are trying to improve ourselves. We are aiming to balance our domestic and foreign sales by increasing our capacity in the forthcoming years.

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Kayzer Base and Mattress has taken attention of his customers in a short time although it is a newborn company in the furniture sector with its domestic and foreign trade line products. The company, which takes serious steps to be an internationally well-known brand, keeps working on different cultures to enlarge his product range. We wanted to know the secrets of the success story of the company from Mr. Salim, who is an expert in domestic marketing and one of the partners of Kayzer Furniture. He kindly answered our questions to introduce the company clearly. Regarding the meaning of Kayzer, He says that we will be the Kayzer of the world under the favour of our products in base and mattress.

Could you please introduce yourself briefly?

I was born in Kahramanmaras in 1966. I graduated from Erciyes University the department of Marketing. I am married and father of three children. The reason for which I have decided to go on and improve myself on this path is interested in trade and marketing while I was young and thinking my characteristic features perfectly match up with this job.

Could you give some information about Kayzer Furniture?

To give brief information about the establishment of company, Kayzer Base and Mattress was found in 2011-2012 by the support of our Turkish partner Mr. Erhan Adıbelli who lives in Netherland and desires to contribute to the country economy focusing on manufacture and export, and Mr. Sedat Surucu who has ten years of experiences in furniture industry, we made an entry to the sector by producing base and mattress under the name of Kayzer with the great support of our business partner Mr. Ramazan Sertkaya who is architecture of this partnership as well . To bring the Kayzer shining to bedrooms, to present our Professional experiences to customer service, to add new values in our business day by day and to reflect it to the humanity are some of the essential principles of Kayzer Furniture. While producing the new models by combining the health, comfort and style, we keep up with times and catch the trends of time. With which kinds of products has Kayzer

Furniture entered into the sector?

Even though we are new in the sector, we have entered into the sector with products which we developed without considering the cost-efficient by preserving the certain quality of standards in domestic market. Even if we have difficulty competing against economic goods in Base and Mattress sector, we gain appreciation of our customers. We have built up boxspring

and adjustable box-spring bases which are highly demanded in foreign market in our first three months of establishment. Moreover, we continue our works on our foreign trade products predicting that they can be demanded in domestic market as well. We provide service in domestic market with our product list of base with storage area, base with reserve mattress and solid base which is demanded mostly by hotels. We satisfy every customer’sneeds by providing several fabrics, feet, and headboards and mattresses options.

Could you please mention about your R&D activities briefly?

We act firstly in accordance with our customer’s demands in research and development activities. After deciding the materials to manufacture new models, it is started to produce the samples then the serial production is started by catching the features and appearance standards of the product. Every work we have done gives additional value to the product. Upon requests coming from our customers, we have been working on our products over and over again to reach the beter ones.

Where and what kind of materials do you provide with your products for your company?

On the point of our raw materials, we especially prefer Boytex fabrics for fabric procurement. Other than fabric material, we use first quality pocket spring, bonel spring, iron profile, hardboard, foam, felt, mattress cover and small wares. For packing of manufactured products, we give great importance to place the product into the carton box after covering them into nylon bags. The companies which can be supplied high quality and unordinary materials that we will need to develop our desired new models in accordance with demands coming from abroad, are chosen meticulously. In general, our customers from different countries choose the materials and we work with the companies which ones can supply these materials.

Could you please give some information about your exportation? Which countries do you export?

Not even three months later beginning the production, by developing box spring and adjustable box-spring bases which are demanded in foreign market, and making a foreign product list, Kayzer Furniture started to export in a little while thanks to having strong infrastructure and its founders’ great experiences on this sector. Our box-spring bases, which are mostly demanded from Germany, are also commercialized to Belgium and Netherland, and our business connections with Greece and Libya continue as well. Kayzer Base and Mattress takes serious steps towards to be a powerful brand to have a word in every market by the virtue of our export sales representatives, Miss Öznur ALTINOLUK and Mr. Muhammet Ca¤r› GÜZEL who carry out their works in our Foreign Trade Department, regarding their international market researches and customers’ demands, by making a product range which is unique to each country considering their social and cultural structure.

Could you give information about your new investments please?

We have increased the production area by %50 to prevent the disruption of production activities both in domestic and foreign markets. In this direction, the works continue to build a warehouse and a store in Netherland to be more active and to provide an after-sale customer service in foreign market.

What would you like to add as a final point?

Consequently, we will walk on this path to be a brand in base and mattress sector by giving a particular importance to quality of product and customer satisfaction, and to contribute the country economy by putting emphasis on foreign market. Once again, I would like to give utterance my special thanks to the Sleepwell family for your contribution to the furniture sector.

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5 kıtada 500’ü aşkın satış noktasına ulaşan BRN Yatakları, Türkiye’deki gelişimini de sürdürüyor. BRN Yatakları, Ankara ve İstanbul’dan sonra “dünya şehri” Bodrum’a da showroom açtı.

BRN Yatak Genel Müdürü Berna İlter, Türkiye’nin iki büyük kentinden sonra genişleme lokasyonu olarak Bodrum’u seçtiklerini belirtti. Dünya genelinde tanınan, rahatlık ve konforuyla büyük talep gören BRN Yatakları’nı yabancıların şu an itibariyle Türkler’den daha iyi tanıdıklarına işaret eden İlter, şunları söyledi.

“Tasarımın kalbinin attığı İtalya, tüm Avrupa ve ülkeleri, Kuzey Amerika, Kuzey Afrika ve Ortadoğu BRN Yataklarının satış noktalarının bulunduğu bölgeler arasında. Tatil beldesi olarak sahillerimizi tercih eden, burada yazlıkları bulunan yabancıların ihtiyacını karşılamak, aynı zamanda tatil keyfini, rahatlıkla birleştirmek istedik. Bodrum mağazamız kısa sürede yerli ve yabancılardan büyük talep gördü.”

Berna İlter, Türkiye’deki 7. mağazaları olan Konacık Avenue Bodrum AVM’deki mağazalarının 306 metrekare genişliğinde olduğunu kaydetti.

BRN YATAKLARI

BRN Uluslararası Danışmanlık ve Dış Ticaret Limited Şirketi olarak 2001 yılında Kayseri’de kurulan BRN Yatakları başarısını yurt içinde ve yurtdışında çok sayıda ödülle taçlandırdı.

BRN Yatakları, 2011 yılında Türkiye Odalar ve Borsalar Birliği (TOBB) ile Harvard Üniversitesi bünyesindeki AllWorld Network tarafından belirlenen “Türkiye’nin en hızlı büyüyen 25 şirketi,  yine aynı yıl Avrupa İş Ödülleri’nde (European Business Awards) “Yenilikçilik, Inovasyon ve En İyi Uygulamada” 15.000 firma arasından finale kalarak Avrupa’nın en başarılı 10 firma arasına girerek “Ruban D’Honneur 2011” nişanına layık görüldü.

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Dünya’da 5 kıtada 51 ülkede satışa sunulan BRN Yatakları, ARGE çalışması ile yaz aylarının en büyük sorunu olan yataktan kaynaklanan gece terlemesini önledi.

Yapılan araştırmalara göre, uyku kalitesi, günlük hayat standardının yükselmesini sağlarken, doğru yatak seçimi ile yüzde 40-50’ye varan pozitif getiriler sağlıyor. Doğru yatak kullananlar, daha az uyumalarına karşın, daha dinlenerek kalkıyor ve zihinsel olarak daha açık ve dinamik oluyor.

Yurtdışında yaptığı başarılı ihracat çalışmaları sonrası rotasını Türkiye’ye çeviren BRN yatakları da, yazlık yatak teknolojisini daha ileriye taşıdı. Üretim tesislerindeki ARGE çalışmaları ile yaz aylarında serin ve rahat uykunun formülünü bulan BRN Yatakları Genel Müdürü Berna İlter, “Yatağı tamamlayan tüm öğelerde ısı dengesini sağlayan ürünlerin kullanılması gerekmekte. Biz Blue Jel yatak ve yastıklarımızla, ısı kontrolü sağlayan yorganlarımızla uykuda serinliği sağladık” dedi.

Yataklarda kullandıkları “Climacool” kumaşı sayesinde yaz aylarında terleme sorunu yaşayanların rahat bir uykuya kavuşacağını söyleyen Berna İlter, Discovery yataklarının bu konuda ideal olduğunu belirtti.

Isı dengesizliklerinden kaynaklanan uyku problemlerini ortadan kaldırmayı amaçladıklarını da aktaran İlter, ısı kontrolü yapan yorganla hava sirkülâsyonunu sağlayıp terlemeden rahat bir uyku ortamı elde etmeyi başardıklarını belirtti.

The post Yatakta dünya devi BRN, serin yatağın formülünü buldu appeared first on SleepWell Magazine.

İstikbal, ABD’li yatak devi ile lisans anlaşması imzaladı. 1 Temmuz’dan itibaren İstikbal mağazalarında satışa sunulmaya başlanan Therapedic yataklar A plus bir konfor sunuyor.

Uyku teknolojisine ve konforuna yaptığı yatırımlar ve ayırdığı geniş Ar-Ge bütçesi ile pazar payında açık ara lider konumunda bulunan İstikbal, sağlıklı ve konforlu uyku için dev bir adım daha attı. İstikbal, yataklarında A plus konforu ve rahatlığı tercih edenler için yatak grubu ürünlerine ABD’nin seçkin yatak markası Therapedic yatağı ekledi. Türkiye’nin en iyi uykusu mottosu ile yatak üretim felsefesini özetleyen İstikbal, bu alandaki çıtasını da yükseltti.

750’yi aşkın yaygın satış noktası ile Türkiye’deki her eve ulaşan İstikbal, dünya çapındaki 300’ü aşkın mağazası ile de Therapedic lisanslı yatak konforunu tüketicileri ile buluşturuyor. Tüketicilerin yatak konusunda hassasiyetinden yola çıkarak yeni bir anlaşmaya imza attıklarını belirten Boydak Holding Mobilya Grubu Pazarlama Koordinatörü Bilal Uyanık, “ABD’nin yatak devlerinden Therapedic ile yapmış olduğumuz lisans anlaşması ile Amerikan konforunu tüketicilerimizin evine taşımayı amaç ediniyoruz. Bu gelişme ile birlikte daha huzurlu uykunun da şifreleri çözülmüş oluyor. Therapedic yatak ile katma değer sağlayan yatak segmentimize yeni bir yatak ekleyerek yelpazemizi de genişletiyoruz” dedi.

Therapedic serisi yataklar için özel olarak üretilen Hourglass sünger teknolojisi, içinde bulunan özel dolgu malzemeleri sayesinde, tüm gece boyunca omuz, kalça ve bel bölgenizi destekliyor, güne rahatlamış ve dinlenmiş bir şekilde uyanmanıza yardımcı oluyor. Therapedic yatak konforunu tanımak için İstikbal satış noktalarına uğramanız yeterli.

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Yenilikçi tasarımları ile mobilya sektörüne farklı bir bakış açısı kazandıran Türkiye’nin ilk ve tek sadece online mobilya markası NUEV, yatak odalarının havasını değiştiriyor. 

NUEV, ayrıca alabileceğiniz ve rengini zevkinize göre seçebileceğiniz, Union Yatak Kılıfı ile yatak odalarını renklendirerek sıradanlığa son verecek.

Lazzoni firmasının online markası NUEV, evleri hem kullanışlı hem de modern hale getirmek için tasarım mobilyalarına her geçen gün bir yenisini daha ekliyor. NUEV, bu kez yatak odalarını hep aynı renk görmekten sıkılanlar için renk seçenekleri bulunan özel tasarım yatak kılıflarını geliştirdi.

Union Yatak Kılıfının yatak odalarını renklendirmek isteyenlerden kısa sürede büyük ilgi gördüğünü belirten Lazzoni firmasının 4. kuşak temsilcisi Efe Kababulut, kılıfın kullanışlı olmasının yanı sıra göz zevkine de hitap edeceğini kaydetti.

Rahatlıkla takıp çıkarabilirsiniz

Tasarımlarında modernlik kadar fonksiyonelliğe de özen gösterdiklerini belirten Kababulut, şunları söyledi: “Tasarım ürünleri müşterilerimizin göz zevkine hitap ettiği gibi kullanışlı olmalarıyla da fark oluşturuyor. Ürünlerimizin bir çoğunun farklı işlevleri mevcut.  Union Yatak Kılıfı da bunlardan biri. Müşterilerimiz Union Yatak Kılıfı ile karyola başlıkları ve kenarlarını 13 farklı kumaş ve renk seçeneğinden zevkine göre değiştirebilme ayrıcalığına sahip oluyorlar. Örneğin karyola kenar ve başlığını turkuaz, krem seçen müşterilerimiz, bu renkten sıkıldığında rahatlıkla elinde bulunan başka renkteki Union Yatak Kılıfı ile değiştirme olanağına sahip. Aldığınız mobilyayı özellikle yatak odası takımınızı 10 yıl belki de bir ömür kullanacaksınız. Mobilyalar kolay değiştirilemez ürünler. En iyisi bile alınsa bir süre sonra sıkılma söz konusu. Renk değiştiren yatak, bu genel algıya alternatif oluşturuyor, çözüm sunuyor. 13 farklı renkle her yıl başka kılıf kullanılsa, 13 yıl boyunca her yıl yeni yatak odası alınmış havası oluyor.”

Kababulut, ARGE çalışmaları ile geliştirdikleri ürünler sayesinde NUEV’in marka değerinin her geçen gün arttığını ifade ederek, “Yüksek kalitedeki ürünlerimiz, internetten satıldığı için çok daha ekonomik. Online yoldan kolaylıkla alınabilen ürünlerin kullanımı da bir o kadar pratik” dedi.

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İstikbal’in Amerika’nın konfor ve sağlığı bir araya getiren yatak markası Therapedic ile yaptığı işbirliğinin ürünü olan yeni seri yatakları konfor, rahatlık ve şıklığı bir arada sunuyor. Özel yay sistemiyle uyku sırasında omurgayı destekleyen Therapedic yataklar, güne zinde başlamaya yardımcı oluyor.

Uyku teknolojilerindeki yenilikleri tüketiciyle buluşturan İstikbal, Amerikan yatak konforunun simgesi Therapedic serisi ile sağlık, rahatlık ve şıklığı yatak odalarına taşıyor. Therapedic yataklar için özel olarak üretilen Hourglass sünger teknolojisi, içinde bulunan özel dolgu malzemeleri sayesinde, tüm gece boyunca omuz, kalça ve bel bölgesi destekleniyor. Kişinin uyku kalitesini artıran Therapedic yatak, güne zinde başlamak için birebir. Agility, Backsense, Memory Touch yatak çeşitleri ile bel ve sırt bölgesine destek sağlayan Therapedic yataklar kısa sürede tüketicilerden büyük ilgi gördü.

Bütün gün aynı etkiyi yakalayın

Uyku süresince vücudu her noktadan destekleyen ve vücutta oluşturduğu pozitif etki sadece gece değil gün boyu süren Therapedic yataklar, Hourglass sünger teknolojisiyle omuz kalça ve bel bölgesini destekleyerek rahat ve konforlu bir uyku ortamı sunuyor. Torba yay teknolojisine ek olarak micropocket konfor artırıcılarla da desteklenen yatağın sunduğu rahatlık ve konforun etkisi gün boyu devam ediyor. Viscojel teknolojisinin de kullanıldığı Therapedic yataklarda ayrıca mikro baloncuklar sayesinde mükemmel uyku deneyimi kusursuz bir şekilde sunuluyor.

Yataklarla dost Therapedic bazalar

Therapedic yataklarla uyumlu bir şekilde sunulan Therapedic bazalar da en ileri uyku teknolojileriyle, hem fonksiyonel hem de şık. Therapedic Boston Baza, başlığı, sandık bölümü ve yerden yüksek ayaklarıyla kolay kullanım vaat ederken Therapedic Kansas Baza ise deri görünümlü başlığı, kapitone detayları ve iç hacmi ile rahat kullanım olanağı sunuyor. Yatak odasında daha fazla konfor için tasarlanan Therapedic Relax Yaylı Kasa, özel yay sistemi sayesinde yatağımıza ekstra konfor kazandırıyor.

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