IIDA/HD Product Design award winner, Sterling Sleep has introduced more improved latex and memory foam covered sustainable mattress in new incarnation yet again.

Sterling Sleep is the leading supplier of cost competitive, Eco Friendly mattresses for the Hospitality Industry. Their patented sustainable bed design allows replacement of interchangeable soiled or worn components in the room. Soiled beds come completely apart for proper cleaning. Double the comfortable service life of your beds by replacing foam and upholstered components as needed instead of replacing the complete bed.

This time more advanced technology is learnt to have been incorporated into the mattress construction. Zipper system is now being seen more enhanced, offering better user experience and convenience to replace soiled or damaged mattresses.

Mattress quality is said to be far better, resulting in better performance, comfort, safety, suitability for intended use and accessibility. Users can now replace their bed parts without anybody’s assistance in a little time.

These are remarkable enhancements which hoteliers in particular prefer. Expenses in purchasing such upholsteries by hoteliers have been pretty higher. So, it’s quite natural that they would choose to purchase cost-saving mattresses and at the same time, they wouldn’t like to compromise with mattress quality. Giving excellent sleep experience to their guests is their prime objective.

“Sterling Sleep Systems’ sleep mattresses are found out to be the best to maintain the highest level of guest comfort and satisfaction. And, their users can ensure it by reconfiguring the internal firmness and the top layer of the bed. All these we have made possible by enhancing features of our component-based latex and memory foam mattresses,” confirmed Mr. Anton Hoshchild, Vice President of Sterling Systems.

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YUME™, exclusively at Mattress Firm, is a revolutionary sleep system that heats and cools, helping you sleep better and more comfortable.

YUME™ is the result of combining proven, reliable technology with premium luxury bedding. With its soy-based core, the mattress provides proper support that also helps the body distribute its weight so evenly. It is also made of memory foam that helps relieve pressure and shock, allowing the body to rest better. The foam is insulated, yet delivers optimal ventilation. And unlike regular foams, it also allows for the proper circulation of air, thus making the sleep surface cooler.

The YUME Mattress is featured with a temperature control function. Its “climate” can be controlled. Users can define how warm or cold the environment around the bed should be. The bed’s density and thickness depends on the model of the YUME mattress. Because of its innovation, sleep and comfort is a lot easier to achieve with this mattress. All you have to do is to choose between models, as the YUME is available in three models: 650, 550, and 450 YUME models.

The body wave anatomically zoned core Previously available only in the medical field, this soy-based core provides head-to-toe support that mitigates pressure points and evenly distributes your weight.

Insulated memory foam

YUME utilizes memory foam for exactly what it was designed to do, absorb shock and pressure.

Each YUME model features various densities of high quality memory foam layered deep inside of the mattress to give you all the pressure relief you need for a good night’s sleep without any of the heat concerns associated with memory foam. Coccolat Italian memory foam Circulates air three times more effectively than traditional foams and offers instant conforming ability with unprecedented comfort. Temperature regulation Comfort foam layers are perforated to offer optimal ventilation, and the support foam design utilizes air channels for circulation.

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With its renovated facelift in furniture industry, Mondi brings better, comfortable and peaceful sleep with its energy line mattresses as well as Mondi Plusjel and Majestic lines.

Emphasizing on quality and flawless customer service, a leading furniture company Mondi, now carries homes its comfort and quality with its new bed series. For a healthy and quality sleep Mondi advices to its customers Plusjel and Majestic mattresses, that helps to start the day energetically. Produced by applying special Jelltech (Gel Tech) technology, Plusjel mattresses offers comfortable sleep and helps to gain back the energy lost during the day. Viscocell sponge used in the product reduces the stresses on muscles and nerves and improves blood circulation. Depending on the choice, beds are used double sided, one for soft the other for hard.

Majestic mattresses are for more comfort. This product is also made as double sided and has a specially designed pad that may be used as separate bed. Mattresses are all able to suck moisture and provide high level of air ventilation thanks to their high quality fabrics that are easy to clean and resistant to stains.

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Physicians describe asthma as a chronic inflammatory disease of the airway that may cause shortness of breath, chest tightness, coughing and wheezing.

Over 3 million Canadians have some degree of asthma – the severity and occurrence of symptoms varies from person to person. What we often don’t realize is how asthma and its symptoms can impact sleep. A recent study completed by Brown University looked at the impact of asthma on the sleep of children, and specifically how the missed sleep affected their daily lives.

The study involved 147 children aged 6-13 who suffered from asthma. Across the study, the researchers discovered that disrupted sleep due to asthma symptoms was related to frequent school absences, limitations on activity, and a lower quality of life. Sleep deprivation must be considered by physicians as part of the complications of asthma. As asthma symptoms often worsen at night, sleep quality can become seriously compromised. Dr. Lauren Daniel, lead author of the study, explains “It is important for parents and healthcare providers to routinely monitor sleep in children with asthma to minimize sleep disruptions and ensure proper asthma control.”

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Five special zones reflect growth areas in the Chinese domestic market including branded bedding and Toweling Zone, Interior Decoration Zone, Wall Coverings Zone, Carpets Zone and the interactive Intertextile Design Boutique 

Intertextile Shanghai Home Textiles – Autumn Edition returns again this year with exciting new opportunities for participants to gain a foothold in China. Now a show about more than just textiles, it is the perfect chance for visitors and exhibitors from around the world to also understand the lifestyle trends and evolving concepts in the growing Chinese home textiles and furnishings market. The exhibits include bedding, bedroom and bathroom textiles.

The fair will be held from 27 – 29 August 2013 at the Shanghai New International Expo Centre. Last year saw a record number of exhibitors taking part, with over 1,300 companies from 29 countries and regions, which in turn attracted over 39,000 trade buyers from 100 countries and regions. This year, exhibitors from all over the world will be present, as well as pavilions from Belgium, Greece, India, Italy, Korea, Pakistan, Taiwan and Turkey.

Five special zones reflect growth areas in the Chinese domestic market

To reflect the growth areas in the Chinese home textiles and furnishings market, five distinctive special zones have been designed. They include the Branded Bedding and Toweling Zone, Interior Decoration Zone, Wall Coverings Zone, Carpets Zone and the interactive Intertextile Design Boutique, which features designer studio displays, booths, workshops and a resource sharing lounge.

These special areas will help visitors understand the changing trends in the Chinese market, and provide a chance for them to network with selected exhibitors.

The Branded Bedding and Toweling Zone in particular will provide a unique opportunity to exhibitors. By showcasing their products in this hall, suppliers also have the chance to benefit from a tailor-made, year-round branding programme. Targeted buyer invitations, a tailored media strategy and special onsite promotional privileges will help extend three days of promotion at the fair, to a yearround branding campaign.

Lifestyle trend themes for 2014 presented

The well-received Intertextile International Lifestyle Trend Forum has expanded this year, with more inspirational ideas on display. The forum is designed by the International Lifestyle Trend Committee which comprises seven world-class experts in their fields, and is led by Nelly Rodi, an international trend forecaster and founder of NellyRodiTM Agency. The members of the International Lifestyle Trend Committee are:

* Ben Wu (China) – founder of W+S Group, designer of the Chateau de Bordeaux

*Carolyn Quartermaine (United Kingdom) – artist, painter, designer and maker

*Eric Gizard (France) – interior architect and designer, creative director, founder and director of EGA

*Gérard Durand (France) – head of home and fashion trends for Galeries Lafayette

*Nelly Rodi (France) – founder of NellyRodi™ Agency

*Sue Morris (Australia) – designer for Linen House

*Vincent Grégoire (France) – artistic director and designer for NellyRodi™ Agency

The four-lifestyle trend themes for 2014 they have developed are:

*Magic Nature – mix nature’s raw ancestral beauty with a magical, rich, baroque universe in a poetic, precious manner

*Heritage Funtasy – play with classical references from the Occident and Orient, and use elegance, fantasy and energy to put them in a contemporary context

*Bohemian Rhapsody – reconcile and pay respect with generosity and optimism to the folklore from cultures near and far

*Dandy Select – a new chic that communicates status codes and values artisanal expertise with a rigorous, modern approach

The Autumn Edition is organized this year with both home and lifestyle design concepts in mind. It has become the first-choice trading platform in Asia for both overseas and domestic industry players, helping them bring their sourcing goals to fruition.

Intertextile Shanghai Home Textiles – Autumn Edition is organized by Messe Frankfurt (HK) Ltd, the Sub-Council of Textile Industry, CCPIT and the China Home Textile Association (CHTA).

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Naturepedic’s Essentials mattress line is its newest collection featuring luxury organic mattresses.

These are made without harmful chemicals ad using “innovative design and materials” to provide comfort and support for its users. The company president states, “Naturepedic products go above and beyond to provide a safer and healthier sleeping environment.

Additionally, Naturepedic luxury mattresses are completely free of all forms of petrochemical foams, and do not require any fire retardant chemicals or barriers.”

Featuring two layers of high-density encased coils, the Essentials mattress is designed for breathability and optimum support. Its innovative natural design completely eliminates fire retardant chemicals and barriers while avoiding allergenic materials.

Breathable Design

The Essentials organic mattress provides a more comfortable sleep. The Essentials mattress has also been thoroughly tested for chemical emissions and is certified to the most stringent Greenguard® “Select” standard. This helps provide a cleaner, more chemical-free sleep environment.

Organic Cotton Fabric & Filling

Organic cotton is the purest form of cotton and a healthier alternative to synthetic fabrics and foams. Naturepedic uses only U.S. grown and certified organic cotton as filling for its mattresses and buys directly from USDA certified sources. This ensures purity, organic reliability and support for U.S. farmers. The surface fabric is soft to the touch and easily stretches to conform to your body.

Two Layers of Premium Encased Coils

Surrounded by organic cotton batting, the encased coils are individually wrapped for full body-contouring comfort in a lightweight yet durable polyester fabric. This method ensures isolation of movement and pressure point relief while providing the support you need. This comfortable doublelayer of high-density premium coils improves breathability and eliminates the need for petrochemical foams. It also resists body impressions for long lasting durability.

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Located in one of the world’s most accessible and exciting cities, World Market Center Las Vegas is the largest, fastest-growing new home furnishings trade complex in the world.

Las Vegas Market is its flagship show, drawing a diverse group of 50,000 qualified buyers and other industry professionals from around the globe to each semiannual market. And that number continues to grow.

Momentum continues to build for expansion of better home décor at Las Vegas Market, with planned launch of a new floor of permanent showrooms dedicated to the category at the Summer 2013 Market, July 29-August 2, 2013. In line with this introduction, which comes six months ahead of schedule, International Market Center (IMC) also will reposition its home décor-focused temporary exhibitors to generate dynamic synergies between permanent and temporary resources. “There is increasing momentum for expansion of better home décor resources in the Las Vegas Market,” said Dorothy Belshaw, president of Gift & Home Décor, International Market Centers. “With the summer debut of new home décor showrooms on C4, we will continue to build upon our recent success making concentrations of like resources on B3 and C3. Combined, these three floors will offer 75+ beter home décor vendors in a quarter million square feet.”

Debuting this summer – six months ahead of schedule and at 65% occupancy – C4 will deliver the finest in better home décor and textile resources. Six leading home décor brands have confirmed their intention to anchor the July 2013 debut of C4: Surya (rugs, pillows, throws and art for residential and contract markets) will expand its current Las Vegas showroom presence by nearly 400% into an impressive 30,447 square-foot showroom; Andrew Martin International (UK-based supplier of upholstered sofas and chairs, living room tables, and home decor), will make its U.S. showroom debut in a 10,681 squarefoot showroom shared with Cisco Brothers (furniture crafted in Los Angeles from green materials and building methods); Luna Bella (designers and manufacturers of clocks, accessories, furniture, lighting) will establish its exclusive western states presence in a 2,286 square-foot showroom; Moe’s Home Collection (modern home furnishings featuring top grain leathers, luxurious fabrics, flawless lacquers and stylish lighting) will open a 6,643 square-foot showroom; Palecek (woven furniture, accessories and lighting for retailers, designers, and the hospitality industry) will open a 5,500 square-foot showroom; and TerraSur (manufacturer and distributor of exquisitely crafted furniture from Argentina) will open a 2,300 squarefoot showroom.

In line with this, four home-focused categories of temporary exhibits – HOME, STYLE, TEXTILES and MADE (a new segment featuring artisanal, handmade products) – will relocate to the fifth floor of Building C in July. This beautifully redesigned floor will provide a cohesive collection of the finest in home décor, furnishings, bedding fashions, home textile designs and gifts from more than 300 exhibitors, including confirmed newcomers Adivik Linen Company, Grand Legacy Art, Images2000, Iron Thread Design, ORE International and many others. “In less than 12 months, we have positioned a critical mass of leading home brands on three floors (B3, C3 and C4) of Las Vegas Market, and the growth trend shows no signs of slowing,” said Belshaw. “Our strategy began last July on B3, with the remerchandising of existing better home decor resources, and continued in January on C3, with addition of leading suppliers to the marketplace.

Notable changes on C3 this July will include the expansion of Classic Home (furniture and rugs) and the addition of Low Country Originals (lighting). In addition, home furnishings floor B4 will be sold-out this summer with the addition of JLA (home furnishings) in a 10,000-square-foot showroom. Las Vegas Market is a leading home furnishings and gift marketplace in the western U.S., presenting 1,000+ gift and home furnishings resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Summer 2013 Las Vegas Market runs July 29-August 2, 2013, at World Market Center Las Vegas.

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LG Bed Cleaning Vacuum Cleaner removes allergens & dust from your beds & mattresses effectively. With this tool you can ensure your family stays in a healthy & hygienic environment.

It removes the ticks and hairs inside the bed with motion vibration, powerful suction power and soft rotation brush. Powered with 2 high performing HEPA filters which trap small dust particles that may cause problems for allergy sufferers and others with health problems. Reducing or eliminating those particles will make air cleaner inside home.

HYGIENE UV STERILIZATION STATION

After the cleaning of the bedding the UV lamp inside the station sterilizes harmful bacteria at the bottom of the cleaner to prevent secondary contamination. This becomes all the more imperative in houses where there are small kids who are quite susceptible to such infections. It is light weight, hence can be easily operated by the homemaker without putting much effort. Available in an attractive silver color giving sturdy looks. Convenient and safe touch sensor handle means that the power automatically goes into standby state when you are doing something else for a while during the cleaning. Moreover, this feature is also useful in cases, where the on/off button is inadvertently pressed by a child or an adult.

EASY SEPARATION OF THE DUST BIN

It has one touch dustbin separation that can be separated with simple operation. It enables the customer to clean & dispose- off the dust / allergens easily.

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Medical, psychological and societal experts agree that the average American is sleep deprived. Now we know that this affliction is partially by choice. 

With decades invested in improving sleep quality, the BSC educates consumers on the link between sleep and health, as well as the role of the sleep environment, primarily through www.bettersleep.org, partner support and consumer media outreach. Based on a recent Better Sleep Council survey, half of American adults admit they are sleep deprived. And the majority of those 157 million Americans aren’t taking simple daily precautions to get better sleep – even though they know simple actions can lead to more restful nights.

Spurred by the Centers for Disease Control’s confirmation in March 2013 that insufficient sleep is a public health epidemic, the Better Sleep Council set out to prevent what it calls a “Sleepocalypse” by helping people achieve the health benefits of beter sleep. Focusing on proactive sleephealth measures all Americans can take, the non-profit research and education group identified gaps in what people SAY they believe leads to better sleep and what they actually DO to achieve a good night’s rest.

The Better Sleep Council also tested Americans’ knowledge of the mental and physical consequences of sleep deprivation.

“Simple things like turning off cell phones, not eating in bed and sleeping on a comfortable mattress rank highest on the list of missed opportunities,” said Karin Mahoney, director of communications, Better Sleep Council.

“Part of the problem is that people think they can push through their lack of sleep without negative effects. Men, in particular, are more likely to believe they can train themselves to function normally on less sleep, but studies show that just isn’t true.” In support of its “May is Better Sleep Month” campaign, the Better Sleep Council is prescribing simple changes to bedtime behaviors and sleep environments to help Americans escape the Sleepocalypse.

1) Reduce electronics use in the bedroom, specifically in bed.

Stats: 92% of Americans watch TV, check their smartphones, etc. in bed; 37% know they shouldn’t.
Science: Intense back lighting of electronics triggers stimulating chemicals in the brain that tell our bodies it’s time to be awak
Advice: “We recommend powering off 1 hour before bed and sticking to hard copies to read in bed with soft lighting.”

2) Keep a consistent bedtime and wake up time

Stats: 78% Americans don’t do this; 69% know they should.
Science: Your body uses a Circadian rhythm to regulate states of being asleep and awake; straying from your regular sleep schedule can confuse this rhythm and the effect can be felt for days. After just one night of insufficient sleep, cognitive abilities, reaction times and memory have been shown to decrease significantly, even when participants thought they were functioning relatively normally. And bad news-this effect accumulates over time. We cannot train ourselves to function as normal on less sleep.
Advice: “Consistency is important. In addition to a morning alarm clock, set a ‘bed time’ alarm that reminds you to go to bed and get a full night’s rest. Or even better, set an alarm for your nightly wind-down an hour before bedtime. (See #4)”

3) Don’t let your cell phone be a distraction.

Stats: Nearly 4 of 5 Americans don’t turn off their cell phone at bed time; 38% of 18-34 year olds use phones/tablets in bed EVERY night.
Science: Because phones – smartphones in particular – represent a source of stress during the day, their proximity to the bed can disrupt sleep – even if it doesn’t make noise during the night or is set to vibrate.
Advice: “Buy a $5 alarm clock and exercise the ‘power down’ feature as part of your bedtime routine. If that’s not enough, consider keeping your phone in a separate room. At a minimum, keep it out of reach.”

4) Have a wind-down period leading up to bed.

Stats: 3 of 4 Americans don’t; two-thirds know they should. Science: Various physical and mental lights, stress, caffeine, alcohol and many more.
Advice: “Develop a routine the last hour before bed that allows you to relax. Remove distractions that may send the wrong message to your brain. Your body needs to receive both physical and mental cues that you are ready for sleep.”

5) Make sure you have a comfortable, high-quality mattress.

Stats: 62% of Americans who sleep well “strongly agree” a comfortable mattress contributes to quality sleep, making this the top factor for them; 83% know it’s important, but only 43% actually act on it.
Science: Timely replacement and mattress quality can have a positive impact on sleep and overall quality of life.
Advice: “Do the math on how much time you spend with your bed compared to other possessions; at approximately 240 hours/month, a mattress gets more use than most major purchases other than a home.”

“Cheating yourself of sleep can lead to dire consequences over time,” said Mahoney. “While we believe strongly that the sleep advice listed here can help lead to more restful, healthful sleep, we encourage people with chronic sleep issues to speak with their doctors and address other potential health conditions.”

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Top of the line technology, for top of the line support and comfort… The Beautyrest Recharge World Class® is a step above.

Simmons’ Beautyrest mattress has been the brand’s top selling specialty mattress for many years. The company recently reinvented the line with its new models, which was showcased at the 2013 Hospitality Design Expo and Conference in Las Vegas. The reinvented line from Simmons is named the Recharge Beautyrest® and features EverNU® replaceable mattress top and EnduroTECH™ foundation, offering premiere protection and durability. The pocketed coil springs and a fabric design that helps with proper air circulation.

The mattress was built, layer-by-layer, with the highest levels of support and comfort in mind. The Beautyrest Recharge mattress is the most efficient path to Recharging sleep. Built on a foundation of Beautyrest Recharge Technology, a combination of Beautyrest Pocketed Coil® Technology, AirCool and Gel Foams, the Beautyrest Recharge mattress will give you conforming back support for cool comfortable sleep. In addition to advanced technology are luxurious fabrics and a fashion-forward look, which is evidence of the craftsmanship that goes into every Beautyrest mattress.

In addition to providing pressure relief and support, the AirCool® foam features a channeled design to promote airflow throughout the mattress. A layer of plush comfort foam infused with GelTouch™ adds another measure of pressure relief.

Select models include a layer of AirCool® Memory Foam, which provides exceptional pressure relief, promotes freedom of movement and a comfortable sleeping temperature. Select models also include AirCool® Memory Foam with Micro GelTouch™ for exceptional airflow, heat dissipation, and pressure relief. TruTemp™ Technology The Beautyrest® Recharge® World Class® line features a layer of TruTemp™ Gel to help keep you in a comfortable temperature zone. It Works by absorbing, storing and releasing excess warmth from the mattress. The highly advanced Pocketed Coil® Technology provides conforming back support. Hundreds of individually wrapped springs adjust independently to the weight and contour of your body while offering unmatched motion separation for undisturbed sleep. Select models have Micro Pocketed Coils®, an additional layer of low-profile coils for increased pressure relief and a plush feel.

In addition to the unique AirCool® Foams, the design includes ventilated AirCool® BeautyEdge® Foam Encasement, designed to enhance airflow through the mattress as you sleep while providing comfort all the way to the edge. A hi-tech AirCool® Mesh Border Fabric allows the mattress to breathe so you can sleep more comfortably.

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Quality craftsmanship, classic comfort and simple design.

Tuft & Needle Bed is beautifully crafted with premium foam and covered with soft fabric that’s cool to the touch.

The Bed supports your body’s natural posture and relieves tension on key pressure points. Soothe your body with that “just-right” balance of support and cushioning. Soothe your body with that “just-right” balance of support and cushioning. Whether you sleep on your back, side or stomach, the firm and plush layers of foam offer responsive support for comfort that lasts throughout the night.

Firmness is on top of this mattress design priorities. Only five inches thick, this mattress, on the inside, is packed with a quality premium foam that was set in three layers but thicker, stronger and softer fill that will retain its shape for years. The foam is CertiPUR certified, with a chemical free flame retardant infused in it. As for comfort, the mattress is covered in a breathable and soft natural cotton fabric allowing air circulation and keeping the surface cool so much so that it feels cooler on the skin.

Eco-responsible and sustainable

Live better with natural cotton fibers that are eco-friendly and sustainably grown in the fields as a renewable resource and our 100% recyclable foams.

In addition to all these simple and wonderful features, the mattress is also priced reasonably and affordably. Moving it from bed to bed is also easy, as transport is possible by simply folding the mattress.

You can set this on a bed frame, or set it on the floor and sleep at your most convenience.

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Ural Medikal who brought the space technology, Visco Elastic Memory Foam, to Turkey about almost 17 years ago has started providing this technology to the consumers via its own brand Visko Love since 2008.

The firm sustaining its operations only with the production of visco matresses and pillows has reached 155 distributorships in 48 provinces under the brand’s signboard at a short notice. Nilüfer Uysal Aktomas, Business Development Manager of Visko Love stating that visco technology was brought to Turkey for the first time by Ural Medical only 4 years after it was introduced to the industrial field, remarked that the first visco-gel products were produced by them. Ms. Uysal stating that right now, they have more than 300 sales points evaluated 2013 by answering our questions about the company and sector.

Can you briefly introduce yourself?

I am Nilüfer Uysal Aktomas. I have been in this sector since 2005. As of 2011, I have been working under the body of Ural Medical as Visko Love Business Development Manager. The company distinguishes from other companies in the sector with its production system and quality and has been unceasingly working to provide better products to consumers.

Can you give us information about the past and current status of Ural Medical and Visko Love?

Ural Medical is a company which has been operating since 1996. And in 2008, Visko Love has commenced its operations. Visko Love started its sales operations as corners at the department stores at the beginning. Then, the first store of Visko Love under a signboard was opened in the year of 2010 and since then, in other words in just 2 and a half years, we have reached 155 stores with its own signboards in 48 provinces. We are providing service from more than 300 sales points.

Visco technology was first brought to Turkey by Ural Medical. What exactly is visco? How is it produced?

Visco Elastic Memory Foam is a product developed by NASA in 60’s to decrease the load and pressure falling on the backbone of astronauts during space launch. The product, the patent of which belongs to NASA, is also used in medical products such as x-ray pads or in sports products such as helmets.

Visco technology is started to use in the mattress sector after 1980.  As visco technology is a product which requires experience, the number of entrepreneurs in this field was limited initially. At the beginning of 90’s, this product has been first started to be used in the matress sector by a Swiss-American partnership company. Just 4 years after this date, visco was brought to Turkey by Ural Medical.

Our company creates this product one by one from open-cell Visco Elastic material in specially designed plates. The use of plate system and high-density materials in the production of our products increase the comfort and life of the products. Visco Elastic material is an open-cell structure and smart material. The mattresses created from this material which decreases pressure and has memory start molding quickly depending on the temperature and weight as soon as contacting with body thanks to the memory cells in them.  The molding continues until the mattress gets the shape of body. The mattresses contouring the body perfectly and filling in the spaces help regulating your blood circulation by decreasing the pressure to the minimum, relieving joint pains and shaping your backbone properly. The cushions produced of the same material go through the same process or system. The cushions support neck and shoulder muscles and help eliminating the possible pain causes.

What kind of products do you have in your product range as a company?

Actually, we can group them as mattress and cushion to 2. We have different products we produce for medical stores and provide for the health sector. For example; waist cushion, bottom cushion, wheel chair cushion are some of these products. To use this mattress or cushion, it is not necessary to have any health problems. Each healthy individual can use these products.

Within our product range, we have 20 different mattress types. These range from soft and medium-hard to hard mattresses. For instance, we produce mattresses which have options like more ventilation, anti-stress, harder types. Moreover, it is not possible for any customer to come our stores and can’t find any mattress for himself. Thanks to our diverse product range, you can easily find the mattress or cushion which is most appropriate for your body shape, neck or shoulder.

First visco-gel cushions from Visko Love…

Nilüfer Uysal Aktomas, Visko love Business Development Manager said that they are the first company who produced visco and visco with gel in Turkey.

You are the first one who produced visco with gel in Turkey. What are the features of this product and what is its benefit to health?

Apart from the mattresses, we are the company who owes the most different cushion types. We also have products with gel. We are the first company who produced visco and visco with gel in Turkey. These cushions and mattresses with this gel layer cool the one using these products.

Visco is a product which molds according to your body temperature and weight and while molding, it doesn’t apply pressure to the body. Thus, the blood circulation is not interrupted while you are sleeping. As the blood circulation is interrupted while sleeping, numbness might occur and as a result people tend to toss and turn. Thanks to visco, you don’t need to turn in the bed anymore. Because it doesn’t interrupt your blood circulation and thus you don’t lose your sleep. Besides these, it relaxes the people who have joint pains and heart problems.

Can you mention your R&D studies?

Of course. First of all, I would like to say that we are expert in visco production. We can diversify visco with different densities and features. As height and weight of all the people are not the same, we cannot provide them a mattress at one type. Additionally, when some people like sleeping on soft mattresses, some can prefer hard mattresses. The densities of our mattresses range from 60 density to 130 density. Besides, we have also high density mattresses which at the same time are not hard. Furthermore, our latest mattress model is perforated. With this product, we both provide ventilation and unusual comfort. Apart from the visco with first gel application, we are working on anti-static and anti-stress mattresses and cushions consisting of Bamboo Carbon. Nano-technology product Antimic developed and patented by Sabanci University is one of the state of art technologies used in our mattresses. We are providing our products developed meticulously by us to the customers in the best way by working together with the best mattress fabric manufacturers.

What is your production capacity of Visko Love? How do you contribute to production as the business development department?

Within the factory we have in Istanbul Kavacik, we have been working on the extension of our current production facilities. We have 70 employees at this facility. Production, production planning, procurement, R&D, marketing and production management, finance and senior management departments are at these facilities.

As a Business Development Manager, I have been carrying out my duty for Product Management and Marketing. After the determination of the product that the market might demand among the product range, our position is to enable the coordination between the production employees and sales departments for the subjects like price, design, special finishing to be made on the fabric to be used, and suppliers. We are trying to coordinate the studies to sustain the operations without any problems by discussing with all the departments.

Well, what about the exportation? Where do you export your products?

Exportation is an important factor for us since the foundation of our company. This year, we have made a move and increased 40% in exportation. A large number of our production is exported. Relevant to the increasing numbers of fairs we participate each year, I can say that our exportation has improved.

We are exporting to almost all corners of the world. There are 35-40 countries we make exportation to. Among them, there are France, İtaly, Greece, Germany, Ukraine, Russia, Bosnia Herzegovina, Serbia, Israel and recently Moldova and Estonia. But the countries in Europe are our major customers. Besides these, we are also exporting to the Middle East and Turkic Republics. Saudi Arabia, Iran, Iraq, Azerbaijan, Kazakhstan and Tajikistan are the most significant customers. Recently, we have been sending our products to countries within the regions of South America and North Africa.

As someone who has been working for this sector for almost 10 years, how do you evaluate 2013? How as your company?

Compared to the market, we are a young company. Even though, we weren’t able to reach our targets in the market’s depressed conditions, we have better position in comparison with the others. With the encouragement of being a new brand, we are always aiming for the sky. Since, the growth rate of an old brand and the growth rate of a new brand will not be the same. Except that, I think that there exists a little downsizing in the market. Some companies went out of the business and this has revealed the situation. Even though this is for the benefit of us, we prefer a buoyant market. If competition exists, productivity of the business increases.

In this direction, what are your plans and objectives for 2014?

We want to increase the number of distributorships and expand our distribution network rapidly. We will also renew the product range as we do each year. With more distributorship, I think that visco technology will be introduced to larger masses. At the same time, this year we will attend ISMOB and EVTEKS trade fairs. Thanks to these fairs, our aim is to be more productive in the domestic market.

Abroad, we will attend the fairs in Frankfurt, Kazakhstan, Russia and Dubai. We are of the opinion that these fairs will be influential in terms of increasing the numbers of customers abroad and improving the level of import.

Finally, would you like to add anything?

As I said before, we have a developing sector. In terms of mattress business, beds are still our rival. Considering the production of first spring mattress in the 60’s, mattresses don’t have a long history in our country. Our target group is conscious consumers who have a good purchasing power. By its nature, visco is not a cheap product. Anyways, I believe that we are providing visco to the market at affordable and fair price. Visco is a new product and its popularity increases every day. Visco is a product which is preferred by conscious customers upon researching and trying.

Last but not least, I would like to give an advice to the consumers. While trying the mattresses, it is important to lie on the mattress for a long time with the cushions. After this, they can choose the most appropriate mattress and cushion for them. By this means, they will increase the quality of sleep to the maximum.

The post Sleeping is much more healthier with Visco appeared first on SleepWell Magazine.

“Everybody deserves to start the day rejuvenated.We have been producing quality beds for our customers to have this privilege since 1975,” says Ertan Ablak, General manager of Uyum company. He introduces his company:

On the progress of the company

It was established by two partners in 1974. In 1980 my father Sıtkı Ablak and later on we, my brother and I became partners. We have been producing in this facility of 1,150 sqm having a monthly capacity of 2000 beds since 2005. We are one of the two producers in Istanbul.

On products and their specifications

We targeted to mid and upper level of customers except top of the market. Spring and bonnel type of mattresses account most of our portfolio besides foam beds. We produce 11 different kinds of beds. Top level of our product is sold under Altingumus label. We are trying to develop new varieties. Special Uyum beds are made of hundred percent of natural cotton.  Others are made of polyester and synthetic cotton mixtures.

On distribution channel for your products

We produce mainly for sellers in malls, besides we sell our beds to hotels of three to five starts as well. End users prefer Altinyildiz label products.

On procurement of inputs

Mostly we buy fabrics and other inputs such as felt and springs from domestic sellers who are located at Istanbul, Usak, Bursa and other cities. Sometimes we have made our special fabrics to them.

On new products

We develop three new products for ISMOB fair that is to be held at the end of Jan. 2014. We adjust some of our other products to suit better to the needs of customers. We used better and healthier materials in our other two products. They are made of special fabrics and are softer and healthier. We have also a product made of camel wool. We will exhibit them in the fair.

On exports and export markets

We aimed to domestic market. However, about 25 percent of our production was exported to some countries in Europe, Middle East and Turkish speaking countries. We have customers in Egypt, Palestine, Libya, Turkmenistan and Azerbaijan as well.

How was the year 2013 and prospects for the 2014?

Last year was satisfactory for us, when the recession on export markets was taken into account. However, we are optimistic for 2014 because we aimed to increase the number of our distributors. Presently we have only 120. We hope positive results from the fairs. We may find new ways to reduce the cost of logistics and production in order to increase our competitive power in the market.

We also seek new markets and new opportunities for more business both in Turkey and in abroad.

The post Uyum Beds ready for 2014 with new models appeared first on SleepWell Magazine.

Want to achieve the ideal bedroom for better sleep?

Listen to the advices of Better Sleep Council. They really know everything about better sleep. Here is the professional look:

The first step is purchasing the proper sleep surface and accompaniments.

Mattresses

Having a suitable place to lie down at the end of the day is more important than you may think. Sleeping on a quality mattress that fits you and your sleep habits can help you feel more energized. However, sleeping on a mattress that is old or doesn’t offer you the right amount of comfort and support can lead to health problems like backaches and sleep deprivation.

A poor mattress is one of the leading causes of bad sleep. And even a high-quality mattress should be replaced about every five to seven years. Technology has changed, so if you haven’t shopped for a new one in a while, it’s worth comparing mattress types so that you can choose the best one for you.

Pillows

The variety of pillows may seem overwhelming, but they all serve one purpose: to support your head and neck to keep them level with your shoulders and spine as you sleep. There are many different pillows types on the market today. Your sleep position should dictate what kind of pillow you choose:

* Firm pillows – best if you sleep on your side

* Medium-firm pillows – best if you sleep on your back

* Soft pillows – best if you sleep on your stomach

Sheets

While they may seem unimportant to your sleep experience, the right sheets can lead to better sleep. First, make sure you’re buying sheets that are the right size for your mattress. Sheets that don’t fit your mattress are likely to tear. Next, figure out which kind of sheets are right for you:

* Cotton sheets are very popular. There are many different kinds, including the soft, luxurious Egyptian cotton. 100% cotton sheets are breathable and tend to keep a cool temperature.

* Silk sheets are soft and smooth. They retain heat easily, so they are better used for cooler nights.

* Flannel is warm and great for cool climates and cold weather. Flannel sheets are measured in ounces, with the heavier weights meaning higher quality.

* Synthetics like polyester are often less breathable, but also less expensive.

Once you have found the perfect set of sheets, take care of them. Change and wash your sheets weekly and replace them as they start to appear worn.

SOURCE: www.bettersleep.org

The post Mattresses, pillows and sheets appeared first on SleepWell Magazine.

* The National Sleep Foundation and the Centers for Disease Control warn that drowsy driving is as dangerous as drunk driving.

The National Sleep Foundation and the Centers for Disease Control warn that drowsy driving is as dangerous as drunk driving. Driving after being awake longer than 24 hours is the same as driving with a blood alcohol content higher than the national limit. Despite the dangers, a disturbingly large amount of people still get behind the wheel fatigued. 60 percent of Americans in a study admitted to having driven while sleepy at least once during the past year, while 37 percent admitted to having actually fallen asleep while driving.
The Tennessee Department of Safety and Homeland Security reported 3,109 crashes causing injury and 48 fatal crashes due to drowsy driving in Knox County last year. With the risk of permanently changing the lives of another family, as well as facing legal action, it’s disheartening to think that so many people still risk driving while being too tired to safely do so.

Drowsy drivers can also face criminal charges. Last May, a man in Sevier County fell asleep behind the wheel and drifted into the other lane, before waking up and attempting to avoid an accident, said ABC 6. He collided with an oncoming vehicle, injuring the other driver as well as two teenagers in his own car. He received charges for failure to maintain lane, financial responsibility, due care and a child restraint violation.

Volunteers find out how difficult it is to drive while extremely tired

Last August, several Utah volunteers stayed awake for 30 hours to see what it’s like to drive fatigued, according to Deseret News. After driving in a controlled environment, the sleepy drivers reported feeling less responsive as well as difficulty concentrating and reacting to instructions. Many of them repeatedly ran over traffic cones, signifying property damage or injured people.

It’s crucial to pull over immediately if any of these warning signs of drowsiness are noticed:
- Difficulty focusing, and feeling irritable
- Blinking, yawning and heavy eyelids
- Missing turnoffs or signs
- Head “nodding off”
- Drifting out of the lane or hitting the rumble strip

The Federal Motor Carrier Safety Administration warns that most of the alertness tricks said to help drivers stay awake are ineffective. Rather than rely on caffeine or blasting cold air through the window, drivers should get enough sleep before beginning a trip. Upon feeling drowsy, it can help to pull over at a rest stop and take a nap.

Getting help from an attorney

No matter how careful you are while driving, you may likely be sharing the road with negligent or fatigued drivers. If you’ve been in an accident caused by a drowsy driver, you may be eligible for the compensation of your medical expenses. It’s important to contact an experienced personal injury attorney right away to find out about your rights.

The post Study shows the dangers of driving while sleepy appeared first on SleepWell Magazine.

“We are a bedding company and we produce beds,” says Mete Akyurek, a partner of Yataksan, a family business, partnered by three brothers and their parents.

 Established in 1977 by founding father Ibrahim Akyurek to produce foam beds, Yataksan is now producing for every group of buyers in the industry, from spring beds to visco beds, from baby beds to hotel mattresses. “Since at the beginning we have been trying to improve the quality of bedrooms both in Turkey and in Europe. I started in this business with our father 36 years ago. There are more producers of mattresses in Turkey more than that were needed.” says Akyurek.

“Earlier we have been producing egg shaped sponge mattresses made of polyurethane materials. They were not healthy though were sold hot. At the beginning of 90’s, spring mattress producers have emerged. Yataksan was among the top ten in those years. Now we have 10 different products of bonnel spring, ten others are made hercules spring. We also produce latex and visco mattresses.”

“We procure all inputs in from domestic sources. We produce with small batches to serve best to our buyers. Our daily production capacity is 150 beds. We can triple it when needed by additional shifts.

We sell our products mostly in Turkey, because prices were down in export markets. Following the crisis in 2008 bedding industry has experienced a serious recession, some has protect their positions. The years 2012 and 2013 were rather good for us. We strengthened our positions with new products and increasing the level of customer satisfaction.

In 2014 we will increase our capacity by 15 to 20 percent. World markets are in still living a recession. The situation in Europe is unknown. Europe and North African markets can be good drives for our industry if we can increase exports to these countries.

Domestic market is like a black box. Customers are becoming more aware of the importance of quality of beds for their sleep and their health.” concluded Mete Akyurek.

The post Yataksan: A boutique producer of beds appeared first on SleepWell Magazine.

The REVEAL™ mattress recommendation system uses pressure-imaging technology to educate customers with a dynamic, high-resolution image of their body pressure measured on a mattress.

This approach to showing the comfort and support a mattress can provide, helps remove customer uncertainty and confusion. Customers are confident they have found the right mattress, which leads to faster decision-making and fewer returns. Following is the brief from REVEAL™ system:

“Our retail clients and manufacturers have found that the REVEAL™ system has helped improve store performance by:

• Increasing store traffic:
  • “Customers search out our stores for our pressure imaging system.” – Large US mattress retailer.
•  Increasing closing rates:
  • “Our closing rate was 30% and increased to 60% using REVEAL, and after a year found that our closing rates were closer to 80%.” – Large European mattress manufacturer and retailer.
  • “Our closing rate is now around 100%. We do appointment selling and use REVEAL technology during our mattress fitting process. When you take the time to find the right bed for a customer, how can they possibly walk away?” – Regional custom mattress manufacturer and retailer.
• Increasing the average unit selling price (AUSP):
  •  “REVEAL makes up-selling simple for our sales people. Our AUSP has increased by 30% – 50% across all stores. ” -Large Canadian mattress and furniture retailer.
• Reducing product returns:
  • “We have found the numbers of mattresses being returned to us has been cut in half. Our policy is to guarantee your sleep set satisfaction for 90 days, so 50% less returns means an increase to our bottom line.” – Major US mattress retailer.
• Increasing the quality of customer experience.
  • “REVEAL technology lets us create a better experience for our customers than we’ve been able to do in the past. Customers come into our showroom and see 30 – 50 mattresses – the REVEAL system cuts out about 2/3 of them, based on the customers’ sleep profile and price-point. So now our customers don’t have to try out all the beds and we can focus on what’s best for them.” – Large US mattress retailer.
• Increasing customer satisfaction.
  • “This technology educates the customer and helps them to easily select the mattress for them. We rarely have customer’s return mattresses and we get a lot of referrals.” – US mattress manufacturer and retailer.
• Increasing salesperson credibility and expertise. 
  • [REVEAL] brings the medical field into play and how pressure point relief is important to mattress selection. Now customers can select a mattress that’s best for their body type, not based on what initially feels good.” – US mattress retailer.”

Increase your selling power with the REVEAL™ retail mattress recommendation system.

On the ‘softer’ side, the benefits for mattress retailers are that using the REVEAL system:

• Provides a more consistent selling process: the 3-Step software process guides salespeople and customers through the mattress fitting experience
• Builds trust with customers because the system provides an unbiased recommendation for the type of mattress most suitable for customers’ comfort and support needs.
• Increases customer confidence: removing customer uncertainty and confusion increases the likelihood of a purchase.
• Higher closing rates: Customers who are confident they have found the right mattress for their body are more likely to purchase sooner.
• Attracts more traffic and word of mouth. Customers that are happy with their REVEAL™ experience and purchase are more likely to tell their friends and family about their unique shopping experience that REVEAL provides.

The REVEAL™ mattress recommendation system offers:

Real-time insights and the unbiased approach customers want.

Simplicity and consistency: REVEAL is quick and easy to use. Provides a more consistent selling process with its simple three-step workflow that guides salespeople through the REVEAL™ experience.

Strengthens and reinforces branding and sales processes.  REVEAL offers customized branding and recommendation opportunities.

REVEAL™ by XSENSOR

REVEAL™ is the leading technology that is changing the retail mattress buying experience and improving sales for retailers around the world. Created specifically for the retail mattress market by award-winning pressure mapping innovator XSENSOR®, REVEAL™ uses a highly accurate pressure imaging system to display a dynamic, high-resolution body pressure image that assists in mattress recommendations.

XSENSOR

XSENSOR® Technology Corporation is an award-winning innovator in the field of pressure imaging for use in sleep research, automotive testing, and pressure ulcer prevention for over 15 years.

XSENSOR® develops pressure imaging technology that delivers the practical, real-world benefits of personal comfort and patient safety.

The post Reveral by xsensor leads the way to right mattress appeared first on SleepWell Magazine.

* Comfortable, healthy, marvelous and unique

With a long-standing tradition of researching, developing and engineering the highest quality sleep products, Restonic has been an integral part of the bedding industry for nearly three quarters of a century, a significant milestone very few mattress companies achieve.

Restonic does more in the center third than other mattresses, increasing body support, mattress durability and resiliency. This world brand has two major collections: ComfortCare^® Collection and HealthRest^® Collection.

The ComfortCare^® mattresses concentrate more on coils in the center third for 25% more support, preventing mattress sagging. Now that’s marvelous.

The HealthRest^® Collection mattresses, on the other hand, are comprised of two unique product lines that result in two incredible therapeutic sleep experiences – Memory Foam and Latex.

Whether it’s the breathability and hygienic qualities of Restonic’s Latex mattresses or the supportive, body-conforming comfort of its Memory Foam, the HealthRest^® collection will have you waking up feeling healthier.

The post Rest with Restonic Mattresses: appeared first on SleepWell Magazine.

Retro trends in furniture are back more than ever before. Actually, Retro furniture is all about digging into the past eras of design styles and choosing the best ones that you love.

Enza Bolero, focusing on Retro style, is the concept brand of Yataş Group, presented to pave the way for new forms of life. From living room to dining room, from bedroom to mattresses, textile and accessories; Enza Bolero shapes your life with its wide range of products, sets new standards of quality for your homes. Enza Bolero, addressing different tastes with alternatives, offering lifestyle solutions in the most natural way of relaxation, presenting an affordable design approach, is inviting you to make a difference in your life.

Yataş’s furniture brand Enza has a brand new collection. With a modular structure that can be adjusted via different needs in addition to its functional, cool and simple style.

Enza Bolero collection products meeting all the comfort and quality, durability and elegance, accessibility and design criteria, are powered by the years of experience of the Yataş Group.

Enza design concept, almost defines the concept of time. If you want an original style to find life at home, Enza provide precisely to make that happen. Enza world, offering special alternatives of young, dynamic and modern lifestyle solutions, brings home the pure power of simplicity.

Enza promises to give people a new lifestyle, much more than just furniture. Enza Home invites its customers to meet new worlds with its worldwide concept store approach.

Offering comfort in its best form is not enough for Enza because Enza perceives home as a whole and wants every detail to be special, thereby completing the unique furniture designs with elegant accessories, extraordinary frames and nontraditional lighting elements. So it offers not just special products to your home but a special life style to you.

Enza furniture offers a product variability such that you can decorate all rooms of our house under the guarantee of Yataş. And now, Enza has added a new member to its collection which is designed with a thematic approach.

The post Enza Bolero collection presents Retro style for homes! appeared first on SleepWell Magazine.

Yatsan Company invites its customers to get to know its new products, Bamboo and Woolart that are natural, healthier and environmentally friendly for better sleep.

Both products are drier, lighter and fresher thanks to the materials they made of. Natural bamboo fibers are known with their ability to absorb moisture, thus bamboo quilts, they also have bamboo-kun material, are ideal for preventing perspiration during sleep time.  It improves the sleep comfort and prevents the dryness of skin naturally. The product is also lighter than other kind of materials and this also useful for better sleep.

Woolart quilts are produced by the Woolart Company up to the quality and hygiene standards and also provide better sleep than other heavier kinds of quilts. The natural texture of wool has more capacity for air in the quilt and this is good for keeping the body heath at balance during sleep time. This product is made of 100 percent of pure wool under woolmark license and is subjected to finishing treatments for bacteria defection and wash ability.

The post Bamboo and Woolart Quilt from Yatsan appeared first on SleepWell Magazine.