Offering 28% cooler than regular mattresses thanks to its technical features, Doğtaş Sleep Cool Private mattress and Valdy mattress bases offer excellent sleep.

Fitting with the anatomy and ergonomic shape of human body and supporting different pressure zones of sleeper with different spring types, Private accelerates the blood circulation and offer uninterrupted sleep. Supporting the body two and a half percent more than regular mattresses to lessen joint and muscle pains, Private support every point of the body as much as that part needs.

Valdy base designed for pinky dreams

Unique for its modern line and minimal style Vald bed bases offer durability for many years thanks to its wooden skeleton. It can easily be taken out and mounted thanks to its special upholstered headboard and its Velcro fabric.Doğtaş provides products and services to 65 countries with its over 200 stores and approximately 1200 employees by operating with production, marketing, merchandizing and after sales support services in the furniture sector. By means of its international viewpoint, the company continuously improves its wide product range, prepared in a compliant manner to the market structure of every country in the three continents where Doğtaş operates. Its most important aim is to beautify all of the regions of houses, from the bedroom to the dining room and from the kid’s room to mattresses, thanks to its design and quality superiority.

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Dedicated to produce utmost consumer satisfaction

Almost seven years ago, Stilo Furniture Co. embarked on its activities within an area of 500 square meters. Stilo Furniture has been producing diverse range of sofas, bed bases, box springs and mattresses in its integrated facilities currently. We have recently interviewed Mr, Lütfü Şahin, Member of Board, Stilo Furniture Co. He has furnished us detailed information on the activities of the Company.

What do you produce for a healthy and quality sleep? Could you mention about Stilo’s products such as sofas, mattresses and bed bases?

Stilo produces sofas, variety of mattresses, patented bed bases and box springs with a keen eye on quality and expertise. We have been producing diverse range of products for a healthy and quality sleep. Stilo puts emphasis on R&D in its field of specialization. We are planning to launch three technical projects by cooperating with The Scientific and Technological Research Council of Turkey (TÜBİTAK), the leading agency for management, funding and conduct of research in Turkey. Our R&D department has been coordinating our activities with a keen eye on high-tech and innovation. Our passion is to develop stylish and smart products that will inspire comfort and protect the customer.

What are the major export markets to which Stilo exports?

We export to Italy and Germany including some African countries and the Turkic Republics. We target to expand our export network further particularly in European markets in 2015. The fairs, as an indispensable marketing tool, have always assumed utmost significance for us. To sum up, the fairs pave the way for new customers and markets. We will display our export products during 2015 ISMOB Fair in order to increase our market penetration not only in domestic markets but also in export markets.

As for your production line and investments, could you inform us on this point?

We have integrated facilities in order to upgrade customer satisfaction. Imagine a comfort conscious mattress that has its own natural defenses for all imperfections, we produce it. Innovative, high-performance materials from Stilo now make all these possible, minimizing the risk of allergies and discomfort, and allowing customers to enjoy a trouble-free sleep. Stilo offers training and marketing advice to the customers who purchase these quality products. Retail training sessions are also given to salespeople, so that they understand the innovative concepts and designs and can explain the benefits to the end users.

Finally, what do you want to say?

Actually, innovation is not a department, it is a mindset that has become part of the company ethic and is embraced by every person from top management to the workers on the factory floor within Stilo. We aim at expanding our market share in domestic and export markets. Our company is working tirelessly to ensure that their customers can rest better each night.

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After the successful premiere of the fair in 2014, it was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 22-25, 2015.

As the Turkish housing construction sector developing very fast and the population is growing faster, new houses are being built at a tremendous number and the need for filling these houses is growing considerably. Sleep products are among the basic needs of these needs. The industry has been growing also in line with the living conditions of people on the one hand; it has been growing in line with people being more conscious for better sleep products on the other. The Turkish sleep products industry has been prospering fast at all aspects from mattress to machinery, from pillows to quilts, from box spring to headboards. It adapts the latest trends and technologies. The organizer has started to sell spaces and many exhibitors rebooked their stands including Boyteks, Form Sunger, Boycelik, BRN, Allbeco, Milkay, Sefox, Nerteks, Siteks, Stilo Yatak, Kirayteks, Latexco, Tempo Yatak, Mavera Kimya, Feryal Fermuar, Dogus Ofset, Kayteks, Ersan Madeni Esya, Elit Medikal, Polya Yatak, Giz Grup, Jakarteks, Niron Yatak, Pomax, MKR Tekstil, Palmflex, SPM Sunger, Umit Makina, Elektroteks, Katermak, ISM Makina, Onur Kapitone and many more… As the first and the only fair in its field in Turkey, SLEEP WELL EXPO is a show bringing mattress main industry, sub-industry, machinery and components industry professionals together. The fair is an excellent platform to launch and to see the latest technologies, innovative products and latest collections. To be held on October 22-25, 2015, the fair was introduced in 2014 and the premiere edition was welcomed very well by the industry. The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the supply industry, machinery and equipment industrialists. As the only specialty fair in its field in Turkey, Sleep Well Expo has been an ideal venue for the whole industry in its 2014 premiere edition with the participation of 67 exhibitors of which 8 were foreigners and 5,171 visitors. Turkey is en emerging and stabile market with its fast growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding industry in Turkey. All these positive developments urged a fair in the industry and that’s how SLEEPWELL EXPO” show was born. It is held at the opposite side of Istanbul’s most famous international airport, Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future. The industry imports a lot, too. Turkey is a good market for machinery, some types of mattresses and raw materials. The first and only fair dedicated to the sleep products industry in Turkey, SLEEP WELL EXPO ISTANBUL was held April 17-20, 2014 and recorded a huge success which almost all industry professionals applause. Now the second edition of the fair is shaping up. Over 70% of exhibitors have already booked their spaces according to the officials of Voli Fair Organiza – tion, the organizers of the show. The fair was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 22-25, 2015. Stating that the fair attracted a great deal of interest from domes – tic market and by companies from different countries, Omer Faruk Gorun, Project Manager of Sleep Well Expo outlined, “Sleep Well Expo covers the mattress main in – dustry, sub industry, machinery and equipment. The venue of this important fair is Istanbul Expo Center, which is exactly facing the Istanbul Ataturk International Airport. When an exhibitor or a visitor arrives at Istanbul by air, he or she could even walk to the exhibition ground. The premiere edition of this annual event was held in April 17-20, 2014. As the first of its kind in Turkey, Sleep Well Expo contributes to Turkey’s being a production hub for the mattress industry. Sleep Well Expo will host a professional platform where the latest technologies and products will be showcased altogether. Because of ever increasing value of mattress and other sleep products the fair will be an important organization which will bring once again leading companies and reps of the industry together. Many international companies doing business with Turkey in this industry have already shown their interest in the fair which will bring together CEOs, top level officials, purchasing managers, producers, consumers, foreign and domestic dealers and representatives. Product groups of the fair include Turkish mattress producers, mattress importers, furniture and mattress stores, foreign mattress producers, sub-industry products, mattress and quilting machinery and equipment, etc. The visitor portfolio includes experts and high-level officials of the private sector, buyers from different sectors to realize projects, businessmen, investors, mattress industry authorities, dealers and representatives, chambers of commerce, associations, furniture manufacturers, purchasing officials of tourism, hotel and hospitality industry, etc.” There will be seminars and different activities related to new products, technologies and applications. Istanbul unites its natural beauties with its historical and cultural wealth and modern infrastructure, ascending in world league as the new favorite city for international organizations. Istanbul has an historical and cultural heritage acknowledged by the whole world. Apart from its historical and natural beauties the city is quite assertive with its hotels, fair, congress and meeting halls at world standards. The visitors coming for meetings, congresses and fairs have the opportunity to experience the eastern and the western cultures together amongst the artworks reflecting a history of thousands of years.

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When Tchaikovsky’s dancing fairies start to wander for innovation, the only thing that could emerge would be a perfect design.

Now it is, in charming Pia bedrooms produced in smoked colored and blue colors having an oval bedstead, designed by Fuga. The latest product offer from Fuga Mobilya that develops modern and original furniture, Pia bedroom collection is launched for modern times. Story of Pia has art in it. It proved that softer lines, rebellious attitude of metal, geometric details, tamed colors of light and other contrasts can be turned into a product of art. The model awaits potential customers who do not accept what is common in their bedrooms and who seek for the fairies of Tchaikovsky. Several options in color and in fabrics and the material used in the set are available.

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Together with the fresh air that takes effect dayby-day, summer dresses give place to winter dresses little by little.

To make room for winter dresses in your wardrobe, you can get help from the bed base of Konfor and easily keep your summer dresses in the wide bed storage of Myles, Neil and Piyogo. Before passing to autumn and winter seasons, it is high time to glorify our living spaces with the energy of brand new season… The first step of this change is to make room for winter dresses by reviewing the summer dresses…. Konfor Furniture which attracts attention with its functional and up-to-date furniture, organizes your rooms with the wide internal volume storage beds.

Konfor brand which specifies the trends of home decorations with its unique and modern designs, meets new season with the products that goes with winter decoration. Konfor with its 23 concept stores and 600 selling points throughout Turkey gives the pleasure of being at home with its innovative and functional products. Konfor Furniture which has been serving at furniture sector since 1938 with its qualified, unique and elegant designs, improved itself by reshaping its long service experiment and recognition with ‘Konfor Identity’ store concept in 2011. Konfor that crossed the world’s limits and became one of the national brands of Izmir with the motto of ‘Konfor Identity’, brings its innovative and trend designs together with the consumers in 43 countries. In the product range of Konfor Identity which serves with 23 concept stores and over 650 selling points across Turkey includes bedrooms, dining rooms, kidrooms, seating groups, corner sets, sofas, tv units, coffee tables, chairs, armchairs and beddings.

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Sleep quality is important for a healthy and happy life. Produced by using quality inputs for the comfort of the body, Visco elite beds are offered by Soley company.

Adaptability of mattress to the form of body is important for improving the quality of sleep experience. Hercule spring systems used in Soley visco elite beds is for the purpose to cover the body as much as possible. It is durable against any risk of collapse and extends the life of product. Having a high-density cover that was produced by innerspring Nasa’s studies, the product gets the shape of body through its heat and pressure. Originally visco materials are passive, but when used with herkcule springs it becomes active and facilitates body movements. The visco elite beds are made of high percentage of cotton fabrics and quilts and the offer aesthetic and functional solutions.

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Better Sleep Council has published a “BETTER SLEEP GUIDE”. The charming guide is published with the courtesy of the BBC and can be reached at: www. bettersleep.org

A good night’s sleep, just like proper diet and exercise, is essential to your mental, emotional and physical health. Yet many people just do not get the recommended amount of sleep needed each night to perform their best during the day. Instead, they sacrifice sleep and wake up to the consequences including difficultly concentrating, irritability, weakened immune system and even higher stress. The good news is that it does not have to be this way. Better sleep can be as simple as sleeping on a better mattress! This brochure provides solutions, ranging from how to select a new mattress to tips on creating a sleep sanctuary, which will help you improve the quality of your life by improving the quality of your sleep.

A COMFORTABLE MATTRESS: THE FOUNDATION OF A GOOD NIGHT’S SLEEP

The “shelf life” of a mattress depends on several factors such as usage, quality and even your own changing comfort and support preferences. In general, a mattress set that has been in use for five to seven years may no longer provide proper comfort and support, and should be evaluated. A scientific study from Oklahoma State University, “Subjective Rating of Perceived Back Pain, Stiffness and Sleep Quality Following Introduction of Medium-Firm Bedding Systems,” found that participants with mattresses five years old or older reported significant improvements in sleep quality and comfort when sleeping on a new mattress, regardless of the sleeper’s age or weight.So it is important to compare the mattress and boxspring/foundation you are sleeping on now to newer models every few years. After all, a new mattress can make the difference in how you feel and function each and every day and help you Start Every Day With a Good Night’s Sleep.

You may need a new mattress if…

Like your favorite old chair or worn pair of shoes, your mattress can still feel comfortable long after it has lost its ability to provide your body with the proper comfort and support it needs. Here are a few things to consider when deciding whether it’s time to buy a new mattress and boxspring/foundation:

* Your mattress is five to seven years old

* You wake up with stiffness, numbness, aches and pains

* You had a better night’s sleep somewhere other than your own bed (such as a hotel or friend’s guest room)

* Your mattress shows signs of overuse (it sags, has lumps, etc.)

MATTRESS MENU: CHOICES IN BEDDING COMFORT

The right mattress for a great night’s sleep is the one that meets your personal needs for comfort and support. But before you start shopping for a new mattress, you will need to know some bedding basics. With some general mattress information on the variety of choices available, it will be easier to choose the right bed for you and get a great night’s sleep.

* INNERSPRING. The most widely purchased type of bedding uses the support of tempered steel coils in a variety of configurations. Varying types and layers of upholstery provide insulation and cushioning between your body and the spring unit, resulting in a range of comfort choices.

* FOAM. Solid foam mattresses also offer a wide choice of sleeping sensations or “feels.” They can be made of a solid core or of several layers of different types of foam laminated together. Advanced technology in polyurethane foams, refinements to traditional latex and the new visco-elastic (“memory”) foams have added to the choice of comfort, support and performance.

* AIRBEDS. Airbeds are now designed to look like the familiar mattress/ foundation (boxspring) combination, with an air-filled core providing the support instead of an innerspring unit or foam core. These designs also offer a range of “feels” and typically are adjustable to suit individual sleeper’s needs.

* OTHER SLEEP OPTIONS. There are many popular mattress alternatives to address individuals’ comfort, support and space needs, including futons, adjustable beds and waterbeds. Futons are a popular alternative for those who need a sofa by day and a mattress by night. Electrically adjustable beds enable sleepers to adjust the head and foot of the bed to the most comfortable position. And most waterbeds are now designed to look like the familiar mattress/foundation, with a water-filled core providing support, coupled with layers of upholstery for insulation and surface comfort. Regardless of the type of sleep system you decide to purchase, always evaluate a mattress for comfort, support, durability and space. The mattress that best addresses these needs is the mattress for you.

* COMFORT. Today’s top quality mattress/foundation ensembles are built for superior comfort. Luxurious new cushioning materials and extra-soft surface treatments create a plusher, more comfortable feel.

* SUPPORT. A good mattress and foundation will gently support your body at all points and keep your spine in the same shape as a person with good standing posture. Pay special attention to your shoulders, hips and lower back the heaviest parts of the body.

* DURABILITY. It’s the quality of the materials used and how they’re put together that determines howlong a mattress and foundation will provide comfort and support.

* SPACE. Cramped quarters can turn sleeping into a nightly wrestling match. A healthy person moves anywhere from 40-60 times a night, including dozens of full body turns. You need freedom of motion while you sleep and to help you relax while getting to sleep. Make sure that your mattress gives you room to move around comfortably throughout the night.

SIZE MATTERS.

Two people sleeping on a full sized (‘double’) mattress only have as much personal sleeping space as a baby in a crib. It is recommended that bed partners buy a mattress no smaller than a queen mattress.

CALIFORNIA KING: 72” x 84” kinG 76” x 80” QUEEN: 60” x 80” FULL (DOUBLE): 53” x 75” twin 38” x 75” Deciding between a queen or king size mattress really boils down to personal choice. A queen bed is 60 inches wide by approximately 80 inches long, perfect for couples who prefer close quarters. King beds are 76 inches wide by 80 inches long, the best choice for couples that want maximum personal sleeping space. Both twin and full sizes are approximately 75 inches long, which may be too short for some adults, especially men. Full size allows only enough space for a single sleeper shorter than 5 feet 5 inches tall.

FINDING THE MATTRESS OF YOUR DREAMS

Once you are familiar with the menu of mattress options available, start the shopping process at a store that you know and trust. Remember, it is important to have an educated salesperson who can guide you through the many choices in bedding to help you find the mattress that best meets your personal preferences. Once in the store, be sure to “test drive” your new mattress following the S.L.E.E.P. test. Remove your shoes (if you’re a woman, it’s best to go mattress-shopping in jeans or pants) and lie down on several different models in various positions, especially the one you usually sleep in. And remember, those few extra minutes of focusing on the “feel” of different mattress choices can save a lot of time later. Keep in mind as you test various mattresses that comparison shopping by model name may lead to frustration. You probably won’t find exactly the same model name in one store as you did in another. As with so many products on the market today, many retailers prefer to offer products that are exclusive to their store. For consumers that means more to choose from, and following the S.L.E.E.P. test will help you make the right selection.

Mattress to mattress, helpful tips to guide your purchasing decision:

* For proper support, a mattress and foundation must support the body at all points with the spine in the same shape as a person with good standing posture.

* Ask the salesperson if they can show you illustrated or actual “cutaways” of the interior of the different mattress and foundation choices so you can see what’s inside.

* Compare store services such as delivery, financing and removal of old bedding as well. Many retailers today offer mattress removal service as part of your purchase price or for a nominal fee.

* Shop for the best value, not the lowest price. The best assurance for good mattress performance over many years is to buy the highest quality sleep set you can afford.

After selecting your new mattress, buy the manufacturer’s recommended boxspring/foundation to support the mattress, as the two are designed to work best together. In fact, buying the mattress without its matching foundation may affect the terms of the warranty and could also compromise its level of fire resistance. You should never put a new mattress on an old boxspring/foundation.

DEVELOP YOUR SLEEP SANCTUARY

While the mattress is the heart of your bedroom, other environmental elements such as lighting, color and accessories, play an important role in the total sleep experience. Your bedroom should be an oasis a soothing space conducive to relaxation and indulgent comfort. And producing a sleep sanctuary doesn’t have to be difficult or costly. Regardless of space or budget you can transform your bedroom into a haven of comfort. Comprehensive bedroom makeover tips are available online from the Better Sleep Council at www. bettersleep.org.

BETTER SLEEP COUNCIL BETTER SLEEP TIPS

The sleep set is literally the foundation of your sleep. It’s important to make an overall commitment to healthy, restorative sleep. Here are some tips from the Better Sleep Council for maintaining a healthy sleep cycle and ensuring the best night’s rest:

1. Make sleep a priority by keeping a consistent bedtime and wake schedule, including weekends.

2. Create a bedtime routine that is relaxing. Experts recommend reading a book, listening to soothing music or soaking in a hot bath.

3. Make a room that is dark, quiet, comfortable and cool for the best possible sleep.

4. Evaluate your Mattress and pillow to ensure proper Comfort and support. If your mattress is five to seven years old, it may be time for a new one. In general, pillows should be replaced every year.

5. Keep work Materials, Computers and televisions out of the bedroom.

6. Exercise regularly, but complete workouts at least two hours before bedtime.

7. If you sleep with a partner, your Mattress should allow each of you enough space to move easily. A queen mattress is ideal for two people sharing a mattress.

8. Avoid eating, alcohol, nicotine and caffeine close to bedtime. These can lead to poor sleep, keep you awake or disrupt sleep later in the night.

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Bolstered by rising consumer confidence and housing starts, the home furniture and bedding retailing industry is expected to grow over the five years to 2019; additionally, access to credit is expected to rise substantially over the five-year period, boosting the ability of consumers to purchase big-ticket items, such as furniture. For these reasons, industry research firm IBISWorld has updated a report on the The Retail Market for Home Furniture & Bedding industry in its growing industry report collection.

Despite a moderate degree of sales volatility, rebounding consumer confidence and housing starts have spurred purchases for home furniture and bedding retailers in recent years. Industry operators span a diverse range of retail channels, selling bedding, sofas, chairs and other furniture for household use. While the price of the industry’s average product is expected to increase slowly, rising sales volumes have driven revenue growth for industry operators over the five-year period. More specifically, given that all of the industry’s products are ultimately destined for the homes of consumers, the annualized growth anticipated for housing starts from the end of 2009 to 2014 has allowed industry revenue to recover from recessionary lows. More specifically, over the five years to 2014, industry revenue is expected to increase at an annualized rate.

According to IBISWorld Industry Analyst Stephen Hoopes, “Contrasting the industry’s moderate degree of revenue volatility, the industry’s target markets have remained consistent.” The largest market segment for home furniture and bedding retailers remains consumers aged 35 to 44. These consumers are the top spenders with respect to furniture purchases, largely because the group includes a number of first-time homebuyers. Alternatively, the second-largest market segment for industry operators comprises of consumers aged 55 to 64. While this segment ranks second in terms of furniture spending, they spend significantly more on bedding than any other consumer segment. Perhaps the largest change in the industry’s markets has stemmed from younger consumers. For example, given climbing student loan debt levels among individuals aged 25 to 34, this consumer segment’s share of market revenue has declined from the end of 2009 to 2014.

Over the five years to 2019, industry revenue is forecast to rise at an annualized rate. “Spurred by renewed sales, the industry’s average profit margin is forecast to rise slightly over the period,” says Hoopes. Capital improvements also explain a portion of the industry’s improving profitability, with efficiency gains lowering operating costs to a certain degree. However, home furniture and bedding retailers are anticipated to remain heavily reliant on labor for sales, with wages failing to keep pace with revenue explaining a larger portion of the industry’s forecast improvement in profitability.

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BRN excels in innovation and outstanding quality

KAYSERI-“Renowned for its brand new and innovative mattresses, BRN, Turkey’s first sanitation certificated mattress producer, has been growing dynamically in foreign markets. BRN, being able to export to 60 countries, puts emphasis on healthy products which comply with the international standards such as Bluesign, Allergy UK, Oeko-Tex Standard, including TSE-Turkish Standards Institute, Certificate of Conformity to Double Star Criteria, within the framework of TS EN 1411,” pointed out Berna ¡ lter, General Manager of BRN Sleep Products.

She also added, “Our products have been increasing their market share continuously. The new generation Epsilon mattress, which we manufacture, provides a comforting sleep thanks to its special fabric contenting eucalyptus fibers. Epsilon is able to ensure a comfortable and healthy sleep through its Visco Mind and Wave Foam properties. Mirage 4500 is another brand-new mattress of BRN which include antibacterial material for consumer health and satisfaction”

“After years of vast experience, BRN has reached the ultimate combination of superior comfort and durability. While meeting any of sleep needs, all our mattresses and sleep products are geared to meet diverse range of consumer preferences efficiently,“ she said.The TSE/Double Star certificate is a document granted by TSE (Turkish Standards Institute) in case the TSE certified products of manufacturers confirm the criteria published by TSE STAR/DOUBLE STAR.

With the TSE STAR/DOUBLE STAR documentation standards it is aimed that the manufacturers produce over the standards of the Turkish standards; to motivate the producers, which don’t limit themselves with minimum levels stated at standards, for R&D studies; to prove the difference of the manufacturers who can compete with their quality; and to provide products which have the feature of over the quality of the standards for the consumers. The TSE Double Star application is granted to the TSE certified products after their production processes and test reports are evaluated.

Berna ¡ lter, General Manager of BRN Sleep Products noted that BRN had become Turkey’s first sanitation certificated mattress producer which complies fully with OEKO-TEX standards. So, BRN Sleep Products do not pave the way for any allergic diseases and discomfort. Berna ¡ lter also furnished information on the OEKO-TEX. As known, the OEKO-TEX Standard is an independent test and certification system for textile raw, intermediate and end products at all stages of processing. Examples of articles that can be certified: yarns, fabrics, treated fabrics and manufactured articles. The OEKO-TEX testing for harmful substances is always geared towards how the textile will actually be used. The more closely the product is in contact with the skin, the stricter the human ecology requirements that it must meet. Confidence in Textiles – that has been the motto of the independent testing for harmful substances according to OEKO-TEX Standard 100 for textile products of all types pose no risk whatsoever to health. With regard to the global structure and high division of labor in textile production the OEKO-TEX criteria catalogue for the first time provides manufacturers in the textile and clothing industry with a uniform benchmark on a scientific basis for the evaluation of potentially harmful substances in textiles.

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Unimet offered its customers a new product, moving bed systems.

Launching new products in the bed industry for ten years Unimet offered Plume for comfortable sleep. Most of the products are exported to Europe. Mehtap Akkoyun Unimet export manager, informed about the new product and activities of the company.

On recent developments in the company and in industry

2014 was a good year for us. Since we sell to European buyers there was no problem last year. We are producing metal beds, sofas, coaches and bunks beside beds. Our products are also sold online. We do not want to sell more in domestic market, because we are an export company.

On position of the company in the market

If you produce the same product as others’ you are in competition. We have no peer in Kayseri in the mechanism production. We are probably the second largest in Europe. All of our products are sold but no customer reclaimed any product. Some companies design their own mechanisms, and produces special and specific products. We sell at 80 euro, they have price label of 300 euro. Special products are sold at special prices.

On new products

It is made of independently moving beds and headstands. Head and foot sides are movable separately by motors as it was in boxsprings. It is designed for watching TV, reading book, resting and similar activities. Besides it is very effective for better sleep. It is good for insomnia, snoring, heart and digestive diseases by providing quality sleep. The special property of plume different from boxsprings is its storage spaces beneath. Plume is a patented product and is exported either as frame or upholstered form.

Box Spring

It is a new product for Turkey. It was launched in Holland 12 years ago. Almost every producer in Holland has this product. We have been exporting base mechanisms to Holland since 2005. Now we sell them to customers in Latonia, Denmark and Germany. Once sold at 3 thousand Euro in Holland, they are sold at lower prices in Germany. We do not have business with Germans for two years for this product. We prefer products with mechanisms. Box spring beds are made for more comfort while reading, listening and watching TV. It is a joy. It is adjustable to support the body parts whenever it needs. It is also good for patients of digestions and reflux; it is like a hospital bed at home. We use pocket springs in our products. They can be used with latex and foamed products. In Arab countries, in Libya and in Dubai, customers are accustomed foam type of beds.

On prospects for 2015

2015 seems full. It does not mean so promising in terms of both Europe and Gulf markets. We do not seek new markets, because our products are sold in the high quality and high price segment. It costs money to sell our products in hard to sell markets such as Iraq and in domestic market. We have enough buyers in our present markets.

On mattress industries’ concentration in Kayseri

We sales mechanisms from producers in Kayseri. When the products they sold cause problems we warn them. There are many firms entering in adjustable mattress production. Most of them will be eliminated by the market forces. In Europe there are many good companies producing better products. Since they sell on Euro, they have no sales problem. Sleep culture in our country is not so improved. There is limited amount of conscious buyers. There are huge gap between minimum and maximum prices in the market. Products and producers are segmented heavily. A few companies are sincerely acting customer centered.

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Located in Kayseri, a center for the mattress industry in the central Anatolia, Kaybed has a daily mattress manufacturing capacity of 1,000 units.

Thanks to its automatic assembly line installed on hygienic and modern facilities on an area of 10,000 square meters. Mustafa Nebi Doğan of the company outlines their success story as follows:

“The difference of KAYBED:
•Powerful and Innovative R&D Team KAYBED sees each business partner as an exclusive project and offers sleep system solutions that fit every individual with its powerful R&D team and innovative mattress design office. It offers you business partners innovative products by featuring sleep technology and raw material options used all over the world. Product development is for KAYBED not a short-term project; it is a long-term Project and one of the cornerstones of a healthy business. This perspective is reflected in the quality of our products, which is already in the attention of our business partners.
•KAYBED is a sleep factory which opens up to the domestic market with its location which can be regarded as central Turkey, and to the whole world thanks to its proximity to the Mersin Port. Currently 30% of our Production is fort he domestic market, while the remaining 70% replies the needs of our business partners in foreign markets. Many of our products which are shipped abroad are produced as Private Label under the own brands of our business partners.
•KAYBED exports his products in many foreign markets – but the new target market is America. This is a very big market with le – gal obligations, but it also holds great potential for a company like KAYBED.
•The products of KAYBED, a company which has big targets like the American market are also a big demand from Middle East. Our relations with our business partners in this region is developing and growing.
•Of course, we benefit from the longtime experiences of Mert Makina, which is under the same Group as us – Mert Group. Mert Makine produces machines for the mattress sector for several years and has an important position in this category.
•By the support from its automatic assembly line, KAYBED has a production capacity of 1,000 mattress/day installed on modern and hygienic facilities planted on 10,000 square meters area located at Kayseri Organized Industrial Zone. As well as having an expertized and experienced line in the sector, KAYBED with its innovative mark aims to increment standard line of mattress manufacturing in the sector by its modern production and marketing apprehension.

Every customer is a project

•One of the most important exceptions that makes KAYBED distinctive from other manufacturers is that it designs products that fit other countries’ sleeping culture and needs, tastes and expectancies. KAYBED, being particularly named as “Private Label” and positioned as a manufacturing vendor; offers special branding, collections and designs according to demands.
•KAYBED sees each customer as a new project and deals with identical interest, thus, is glad that customers have their products at their homes

The post KAYBED: “We Are Not Only Our Customers Supplier – We Are Their Business Partner!” appeared first on SleepWell Magazine.

Naturepedic is ready for Las Vegas Market in July, an industry show where companies showcase their latest and greatest offerings in furniture, home décor and gifts. To see surprising offerings of Naturepedic, visit booth C-1565.

The biannual Las Vegas Market is a whopper of a show: picture some 50,000 or more buyers for the stores you know and many you don’t arriving from all over the country, even world, to decide the products their stores will carry. It’s big. For the July show, Naturepedic debuts its Beyond Certified campaign to educate retailers about the clever innovations and product variety offered in our adult organic mattresses, which, on top of everything are independently certified organic to the Global Organic Textile Standard (GOTS). Not only do its mattresses earn GOTS certification, but so does their entire manufacturing facility. “That gives us bragging rights. The Beyond Certified campaign works toward two goals. One is to reinforce the importance of GOTS certification, which separates organic products like ours from those making hollow ‘green’ claims. Another goal is to flaunt how Naturepedic is bringing a fresh approach back to organic mattresses, which for years was stuck in a latex-only funk,” says an official of Naturepedic. “We do make amazing GOTS-certified all organic latex mattresses, but we do a lot more. Regarding latex, we are the only organic mattress manufacturer exclusively using latex certified to the Global Organic Latex Standard, or GOLS.” Latex is great, but many people enjoy the cooler sleep offered from the increased airflow afforded by coils or simply don’t want an all-foam mattress, organic or not. Naturepedic provides a variety of GOTS-certified designs to make them very happy. Not only does the company offer organic latex foam top comfort layers atop organic cotton fabric encased coils for a best of both worlds design, it also provides latex-free models with comfy encased comfort coils for luxurious latex-free comfort.

Fresh also means doing things differently, like offering an organic sleep system that lets you customize your layers. Naturepedic’s EOS™ brings a European flair to organic mattresses with a modern look, and allows customers to realize their own dream mattresses, even with different firmness levels on each side of the bed for sleep partners with clashing preferences. That’s something you just don’t see in typical organic mattresses! And that’s the point of Beyond Certified. “At Naturepedic we are not typical. We are constantly innovating, developing and offering creative new approaches to organic mattresses and accessories made with healthier materials, but always with a dedication to old-fashioned quality. I guess we’re just an old-fashioned, non-traditional trendsetting innovator of healthier, safer, more comfortable mattresses! It’s fun to brag sometimes,” the official takes pride.

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An experienced expert in sleep products Yataş developed “Thermo Rest” which assures a long lasting, quality and comfortable sleep.

Offering new technologies in mattress and sleep products, Yataş has already become the favorite name with its Thermo Rest mattresses which provide strong backbone support. Produced with DHT spring system developed by 30 years experience of Yataş in steel spring production, the Thermo Rest mattress assures the first day form of the bed for many years. Renown for its works and innovations for healthy and comfortable mattresses Yataş Bedding is en expert brand at this manner. Providing an excellent resting area the new model Thermo Rest assures a long lasting, quality and comfortable sleep. With its Adaptive™ fabric it provides superior moisture management thereby offering customized thermal comfort. Having intelligent material and design award the Adaptive™ Technology acts as a ssmart air condition and spreads the moisture up to 67%, vaporize up to 25% more and offers customized heat. Idyllic sleeps with “Thermo Rest” mattresses… With its removable and washable case Thermo Rest mattress offers extra usage comfort. Contributing to the beauty and comfort of bedrooms Thermo Rest offers the healthiest form of sleep to its users.

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Yatas keeps going on to offer its beds to its prospects developed by research activities.

One of the brands remembered in the mattress industry, Yatas produces beds most suited to the profile of Turkish people. For more sleep comfort, the company started to utilize wallaby and titanium alloy hourglass spring systems that are able to adopt the body forms. Ergo coil and verticoil edge type of mattress were also of Yatas. Emphasizing on the importance of research and development process in his company, Metin Ozbek, R&D and production manager, said that his team is composed of people working as engineers, academicians, and in hospitals and international test centers.

First, we may want to know about you?

I have been in Yatas group for six years, and acting as production manager for four years. A graduate of electric-electronic engineering and I have a master degree in industrial engineering field. Married with one child.

What did Yatas to be one of the first name in its field? What is the secret of this?

From its foundation Yatas has had a wider vision as an indispensable part of its corporate culture. It is our principle to produce and offer to our buyers the most innovative products at higher quality norms, at suitable prices by combining science, engineering, design and comfort.

Technology has impacted on the quality of beds. How is the R&D policy of your company?

R&D is one of the most important and critical functions in our company. It requires us to develop products that fully meet the expectations of buyers. For us it is Metin Ozbek, R&D and Production Manager 73waste of energy to try to produce useless and unwanted products. We listen to our customers by engaging periodic surveys and focus group interviews. These are the main inputs for our design process. Then we engage in robust design principles and consider about the production and life cycle of prospective product. Engineers, scientists, physicians, hospitals, industrial designers, masters and test centers play their roles accordingly. We keep watching developments in the world in order to maintain our leading position, through literature searches, benchmarking, trade fair visits, reading of print and online publications done by our R&D team.

What are special in your latest sleep products? How was the recent response of your customers to these products?

Seven new models were added to our product portfolio in 2014. Developed in line with our design policy, all of our products are developed by taking account certain principles of functionality, dependability, high quality, high visibility, up-to-date technology, comfort, pressure distribution and spinal support. Last year we engaged in cooperation with Leggett &Platt, a renowned spring producer, on wallby and hourglass type of springs. Wallby contains spring in spring and hourglass made of titanium alloys having three characteristics of spring in one coil. Ergo coil system is the most developed system having 21 % more springs than common springs. It keeps 28 cooler than foam type of beds thanks to its special lining and provides more space for sleeping on. Our Wetgel and Ultrawaist products are also attracted great appreciation of our buyers.

What do you want to say on mattress production in Turkey? How it should be made and under what conditions? What is the position of Turkey in this field?

Data that we have by now shows that 10 million beds are produced in Turkey annually. In line with this, there are suppliers of inputs, materials, machine and technology. The quality of mattress produced in Turkey has surpassed their European rivals’ products. So as to that, many of high-end brands in the world outsource their collection preparation works to Turkish brands. Despite even rising costs of labor, Turkey has become a preferred source for sleep products. The success of Turkish manufacturers depends on their efforts to produce wide range of products, and their efforts to produce innovative, value-added, best hand crafted products. During our benchmark studies we have learned that bed producers in some countries started to imitate or inspired by the works of Turkish designers. For further development and to be more successful, the industry has to keep its pace of development and investing for quality of labor in order to increase automation in the production.

What are the similarities and differences in terms of sleep products and mattresses in Turkey and in the world?

We saw geographical and radical cultural differences on sleeping habits in the world. Spring type of beds are more preferred than foam types in Turkey. Share of foam beds is almost zero in certain regions of Europe. Even hardness and comfort levels change from one continent to others, form one country to others. In some countries, boxsprings are indispensable while in other countries simple types are sold more. As Yatas, we try to developed for the needs of 60 different countries in the world. At our Kayseri factory we produce 243 different mattresses at various sizes. We have talks to prospective buyers in 6 countries in central Asia, the Gulf and the Balkans to open new stores there.

Anything you want to add?

Bed and furniture industries are among the few industries having foreign trade balance. This is also important for our company. We are aware of our responsibility as one of the leader in this sector. We believe that in 2015 we will grow by investing more in our business.

The post Yataş Keeps İncreasing Sleep Comfort appeared first on SleepWell Magazine.

With incentives provided under brand support program, the company invest has invested in 20 countries in four years and opened 30 centers abroad. Aiming to improve their awareness in Europe and in Middle East, marketing manager of Arzu Copur informed about their activities to facilitate the decision of consumers.

What lays behind your company’s success of being a leading brand?

Isbir Yatak is a fast growing company that emphasizes on quality, on having customer centered production and known as a quality brand. At the beginning, furniture companies were also selling mattresses. As a foam producer, Isbir Yatak entered in the mattress industry and tried to establish an independent market for mattress, an item that has to be evaluated separately as an important item for a healthy life. We did much in this regard.

For this end, we tried to take the lead in developing new products in our field, the mattresses only. We keep close watch on the developments in the world and applied them into market in Turkey. By opening sleep centers that are focused on sleep products throughout the country we emphasized that we are the masters of sleep. Our brand was built by right positioning with quality products depending on our main resources.

Technology has caused serious changes in mattresses as well, that was reflected by Isbir Yatak. Will you mention about your sleep products and their characteristics you offered? What were the responses of your customers to these?

Our product development team has been following fairs in the world either as participants or visitors. There are a range of products in our product portfolio, including massaging mattresses, mattresses with vitamins, lavender scented, mattresses made of horsehair and coconut fibers, special mattresses for sports people and event heath conditioned ones. Recently we not only working as product oriented, we decided to pursue a consumer-centered policy aiming to improve the buying decisions of consumers by investing on their shopping experiences. In our sleep centers we have a special software that we called 3D catalog that visualize all alternatives for upholstery on our base sets. Customers can decide on by seeing their choices on the screen. We have a special test system that guides buyers to choose the best alternative by their sleeping habits. They all make our customers satisfied and happy about their decisions.

Last year you had said that 2014 would be a year of investment for Isbir. What investments did you make last year?

Our operations renovating our stores that we started in 2013 will continue this year. It was completed by 70 to 80 percent; it will be finished by the end of the year. We open new stores as well. We planned to have 50 exclusive sleep centers and 50 corner selling points. We have been participating in two fairs in Germany and Italy with our booth. We began to harvest our investments in these events thanks to our new technology products. Our activities abroad will be intensified thanks to the incentives of brand support programs.

What can you say about mattress production in Turkey? How should it be carried out and in what conditions? How far has Turkey gone in this regard?

Having more company in the industry is both have advantages and handicaps. Every entrepreneur can produce mattresses without any investment or ability. Besides most of the buyer were not aware of the importance of mattresses for their life for decades. It is said that there are about 500 mattress producers only in Kayseri. Products can only be distinguished from others by their materials and technology used in the production. Customers cannot understand the quality of mattress even they saw the inside of it. Differentiation is difficult in this market. It needs serious investment on technology. However, consumers have begun to be more conscious. They now demand better products. In short, competition is good for product development but a problem for manufacturers. Major companies in the industry follow closely the developments in the markets abroad, so their products are at global standards.

What are the similarities and differences between sleep products in domestic and international markets?

Products of leading brands are at competitive standards against their universal brands. Even they have serious price advantages over foreign rivals. But Turkish brands need to be promoted heavily in markets abroad. In this regard, governmental support and incentives are important. Signing powerful contracts with distributors and increasing the number of outlets in abroad, especially in Europe and in the Middle East is on top of our agenda. We have a five-year development plan. The brand support program of the Ministry of Economy that we are a part of it since 2014 brings us great advantages.

You deliver your products to a wide geography in both Turkey and in the world. What are your targets in order to increase your exports and to open new shops?

We targeted to open 30 franchise sleep centers in abroad this year. In four year’s time, we will invest in 20 target countries including Germany, Denmark, Holland, France and Saudi Arabia.

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As the 112^th store in abroad, and 47^th in Europe, Bellona, a brand of Boydak Holding, keeps expanding in distribution by offering functional products in the world. The new store is located in the center of Wien. Board member Bekir Boydak said, “We have been serving at about 800 stores in 60 countries. Our target is to grow 12 percent in 2015 and have 1000 stores by the year 2023. We offer a wide range of model, fabrics and color selections to our customers in Wien. Austria is a market that has a large Turkish population and other nationalities that have similar cultural background. We planned to open a store in Marsaille in December. We are proud to have large scale of retail operations at the heart of Europe.”

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Dogtas sleeping novelties for uninterrupted sleeps

Jasmine bases and headsteads of Dogtas have modern lines and eye-filling details in bedrooms. Good for storage the bases are made of steel profiles and the headstands attracts interests with aesthetic details and durable materials.

Both products are produced compatible for Clima Plus beds of the same company. The mattress adapts itself to the ergonomic for of body with their extra stuffed materials. Airboubles in it offers perfect heat insulation and has viloft effect for moisture in bed.

Modern homes with Dolce Vita series of Dogtas

Combining innovative, actual, urbanal, dynamic and trendy styles with modern forms, Dolce Vita series of products offers an attractive ambient in living spaces. Developed by aesthetic touches, the series have armchairs and dining sets each was harmonically combined. The series has wooden details and special leather outlook that increase their attraction. Some parts of the products are hand made with quilted details and harmonious colors.

Norway of Dogtas for simplicity and elegance in bedrooms

Developed by utilizing geometric lines, Norway bedroom sets also have a modern style. With its glossy white surface and high heels made of massive wood, the product carries both the aesthetics and comfort to homes.

Combining the purity of color white with the warm of walnut color, the bedroom set has alternative sizes to provide an ideal functionality. Made of quilt, head stead brings chick in bedrooms and the drawers and wardrobe offers comfort. Sliding doors of the set, elevating hangings and inner drawers completes the multi-functionality of the product.

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Operating in Yılmaz Group of Companies, Duralli Yattress exhibited its competitive products at Sleepwell Expo Mattress and Mattress Technologies Fair held in Istanbul Expo Center, 22-25 October 2015. Duralli promoted its mattress models to foreign and domestic visitors.

Attracting a great deal of interest at the show the booth of Duralli exhibited mattress models from five different series developed with the concept of “Beauty of Sleep” and new useful model patented Bednox bed bases.

Pointing out that they were pleased with the interest in the fair, Perihan Yılmaz Dilek, assistant general manager of Duralli Mattress, said, “This is our first experience in this fair and it has been an important progress for us to make discussions especially with potential foreign buyers. We are targeting to increase our sales at home and abroad with the quality and product variety of Durali brand. For this reason we increased our marketing and R&D studies in 2015. We will continue our investments in 2016 too. We have designed a new series while we get closer to 2016 with the name of “Rest Series & Hotel Mattresses” which includes 5 different models namely Marin, Lounge, Resort, SPA and City. We are targeting to increase our market share in the hotel sector with the new series in 2016. With the new series and models we added to our product portfolio we will be a sought after brand in new markets as well.”

Duralli users enjoy the beauty of sleep

Combining naturalness and technology in its mattresses Duralli will showcase its new models developed with the concept of “Beauty of Sleep” at sales points in 2016. Continuing its operations to offer innovative solutions to quality sleep needs of human beings, Duralli has been providing customized and healthy sleep comfort with its mattress series consisted of 19 different models such as “Yaşam (Life)”, “Rüya (Dream)”, “Konfor (Comfort)”, “Uzay (Space)”, “Klasik (Classic)”, and “Rest Series & Hotel Mattresses”. Designing its models with the inspiration of princess living in legends and heroes in mythological stories, Duralli offers a legendary sleep experience to its customers.

Producing steel wire and springs, Yılmar, on the other hand, took part in the fair with pocket springs, bonnel springs, zigzag springs and construction and steel wire types of products. Stating that they realized face-to-face talks with customers and potential customers very intensely at the show, Zübeyde Yılmaz, Supply Chain Manager of Yılmar, said, “As a brand exporting to 50 countries in 5 continents, Sleepwell Expo has been a lucrative show for us. Our products developed with an innovative and environmentally friendly approach, attracted a great deal of interest of fair visitors. The products which we manufacture without using any materials hazardous for environment and for human life, are preferred especially by foreign customers. Our company, which acts according to the needs of the market and demands, realizes strict
controls with a professional understanding and without any compensation from quality.”

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Hollander Sleep Products partnered with Oracle Commerce Cloud to build and launch the Live Comfortably commerce site. The project began in July 2015 and today they are pleased to go live.

BOCA RATON, FLORIDA (PRWEB) –  “Hollander partnered with Oracle to become an early adopter of the Oracle Commerce Cloud. Oracle Commerce Cloud is basically a one stop shop for us.” Stated Jannice Cameron-Chapital SVP of Marketing at Hollander Sleep Products. “The infrastructure was built to hold everything up in the Oracle Cloud. All future upgrades for http://www.livecomfortably.com will be managed by Oracle and will be done automatically to the site, without ever interfering with the consumer experience. The site was built with ease for in-house daily management of the catalog and content. The overall design of the site came from the creative team at Hollander.”

“We are extremely proud of our new website.” Stated Beth Mack, President at Hollander Sleep Products. “Working with Oracle Commerce Cloud has been a great experience.” The tight time-frame we setup for ourselves to accomplish this project was questionable in the beginning, but today, I am pleased of the outcome and the fact that we were able to go live with http://www.livecomfortably.com and on time with such a beautiful website.”

“Having our own website allows us to tell the comfort story of the Live Comfortably brand.” stated Cameron-Chapital. “Our goal is to give our consumers a great online experience and take them on a journey more engaging and interactive than just shopping for bedding. As you scroll throughout the site you will find great luxurious bedding products that bring comfort to your world. In addition, when you visit our LC Studio, you will find news on local artists featured on our site. You will find a local musician who is getting ready to launch his new CD, or an artist from Brooklyn displaying her paintings. We will be featuring yoga Instructors who will give you tips on meditation as well as nutritionists with great healthy recipes; overall tips that help you live more comfortably.”

We have a strong vision for Live Comfortably. We realize the value we have in the brand name and how it resonates with all consumers. “Everyone wants to Live Comfortably”, stated Cameron-Chapital. “Our focus is to showcase products that bring a real comfort to your life. We currently design luxurious bedding and will expand the brand into other categories, through our licensing program in the near future.”

“We are working on an aggressive marketing plan for http://www.livecomfortably.com for 2016. The majority spend will go towards consumer digital marketing, since our target is the Millennial. It is important to be where they are; in digital, social and mobile.

Live Comfortably launched in 2011 at Bloomingdales and quickly expanded into other top retailers. We recently built our first in-store shop at The Bay in Canada and will be rolling out more LC shops to the top doors in early 2016.

Our retail partners are excited for the launch of http://www.livecomfortably.com and the brand awareness that it will bring.”

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